Light therapy offers amazing skincare benefits that many consumers can’t get enough of. From anti-aging and acne-fighting to chronic inflammation solutions, LED light therapy can help them effectively.
However, because of this immense popularity, many light therapy devices have flooded the market, but this article discusses one of the most popular: LED facial masks.
Keep reading to discover everything about them and learn how to choose them to offer the maximum LED light therapy experience.
What is LED light therapy, and how does it work?
Rocking futuristic LED light therapy masks may be the new favorite these days, but they go way back than most people think. Here’s some history: harnessing light energy as a medical treatment first graced this world in the late 1880s, and it was rarer than finding gold on the streets.
But thanks to today’s technology, anyone can use light therapy for cosmetic or health reasons. So, what exactly is LED light therapy? This treatment uses UV-free LED bulbs to douse users in light energy.
In truth, LED therapy is a game-changer for stimulating the body’s natural processes. The UV-free light can trigger things like increased collagen production and tissue regeneration from concerns like wrinkles, sun damage, acne, and sun damage.
However, the real magic behind LED light therapy is in the different light wavelengths it can use. Think of it as a personalized spa treatment for consumers’ skin, where they can choose different wavelengths (or colors) to give their skin a rejuvenating boost.
Will LED masks be profitable in 2024?
Experts predict the LED light face mask market will hit US $655.6 million by 2030. Reports also suggest the market will expand at a fast 11.9% compound annual growth rate (CAGR) from 2023 to 2030.
The market owes its impressive growth potential to the increasing consumer awareness surrounding the benefits of LED light therapy. Here are some other key highlights to note:
- Experts predict the anti-aging application segment will remain dominant over the forecast period due to holding the largest share in 2021.
- The acne treatment application segment will follow closely behind, with forecasts predicting it will experience the highest CAGR (12.8%) over the forecast period.
- The B2B distribution channel accounted for the largest revenue share (60.0%) in 2022, as most consumers prefer salon- and clinic-based LED light therapies.
- North America dominated the regional market with over 40.0% of the total market share.
5 factors to consider when selecting LED light therapy masks
Are consumers suffering from mild to moderate acne? Or are they more worried about their laugh lines? The right wavelength mostly depends on their skin type and the specific concern they want to address.
Alternatively, businesses can choose LED masks with two or more colors to address various issues. Here’s a breakdown of all the colors consumers can get from face masks.
|630 to 660
|Increases collagen production, improves skin elasticity, reduces wrinkles and fine lines, promotes blood circulation, and reduces inflammation.
|All skin types
|415 to 465
|It kills acne-causing bacteria, reduces inflammation, and prevents breakouts.
|Acne-prone and oily skin.
|525 to 550
|Even skin tone, fades hyperpigmentation, reduces redness and inflammation, and promotes lymphatic drainage.
|All skin types
|585 to 590
|Reduces redness and inflammation, improves circulation, and promotes wound healing.
|Sensitive skin and rosacea.
|380 to 400
|Reduces wrinkles, improves skin elasticity, and promotes lymphatic drainage.
|All skin types
|400 to 700
|Combines the benefits of all other colors, brightens skin tone, and promotes overall skin health.
|All skin types
2. Number of LED lights
Consider the intensity that target consumers will want for the treatment and how much coverage they want. Whatever the answer is, the number of LED lights directly influences these factors. Generally, more LEDs mean better light intensity and coverage over the face.
|Facial mask type
|Number of LEDs
|Basic LED masks
|20 to 30 LEDs
|Enhanced LED masks
|40 to 60 LEDs
|Professional LED masks
Some LED facial masks offer extra panels, extending the therapy to other areas like the neck. Such masks are one step above basic variants because they let consumers treat more areas simultaneously.
3. Material and mask fit
Since consumers will use these masks for extended periods of time, sellers must prioritize models made from non-toxic, durable, and hypoallergenic materials. LED facial masks featuring high-quality materials have lower chances of causing discomfort or irritation during use.
Most people prefer plastic and polycarbonate over bendable silicone. Why? Masks made from them have gaps between them and the skin, allowing consumers to breathe and sweat. Other great materials include TPU (thermoplastic polyurethane) and fabric.
Regarding mask fit, most consumers favor face-shaped LED masks due to their compatibility with home use. These masks conform precisely to the face’s contours, minimizing the gap between the skin and the masks for comfortable breathing and sweat accumulation prevention.
In contrast to flat boards or arched LED devices, face-shaped masks are so convenient that users can lie down comfortably during the 10 to 20 minutes of treatment. Additionally, they are space-efficient, making storage hassle-free.
Crucially, this mask fit ensures that other household members don’t feel disturbed by bright lights, providing a discreet and considerate treatment experience.
4. Treatment modes
The most basic LED facial masks provide single-color treatment modes, while more advanced and versatile models offer multiple. These advanced LED facial masks also come with various wavelengths and adjustable intensity levels, catering to diverse skin needs.
Here’s something interesting: masks offering treatment modes that use various wavelengths in sequential order are the most convenient and effective. For instance, they can start with red for anti-aging and then switch to blue for acne.
However, seeing different colors on a mask doesn’t mean they offer various wavelengths. So, sellers must check the manufacturer’s specifications to ensure the device’s capabilities.
5. Safety features
LED facial masks with FDA approval should be a top priority. It means the device has passed rigorous testing and is safe for consumers. Before buying these light therapy devices, here are some other safety features.
- Eye protection: Ensure the mask includes built-in eye protection, like goggles, to shield the eyes from direct light exposure. If the mask has goggles, it should be opaque enough to prevent light from penetrating.
- Automatic shutoff: Since light directly translates to heat, LED facial masks should have automatic shutoff timers to prevent overheating and potential burns. In addition, the time should be adjustable to allow for different treatment durations.
- Voltage regulation: Opt for masks with regulated voltage to avoid potential electric shocks. Businesses should also choose masks that require low voltage (5V to 12V).
The ideal LED facial mask gives consumers the best skin care experience and offers other interesting benefits. So, choosing the right one that delivers their desired effect will keep consumers happy and boost sales in 2024—that’s the powerful effect of word-of-mouth!
Luckily, this article provides everything retailers should know before entering the LED facial mask market. So, when sales start, leverage it to make irresistible offers and rake in more profits.