The lips are delicate compared to other skin areas, making them prone to dryness, sun, wind, and cold damage. Lip products are beauty essentials made to hydrate and protect the lips. Beauty influencers and consumers use lip care products for various reasons.
People seek immediate treatment options and long-term maintenance lip products for cold sores, lip discoloration, and other lip care concerns.
Every day, opinions online are turning into powerful buying signals. Businesses can embrace this opportunity and keep up with new products offering makeup appeal and skin care benefits.
Table of Contents
The global lip cosmetics market
Choosing the right lip care products
Hydration and protection
Ingredient formulation and transparency
Product packaging and customization
Digital-ready presentation
Brand reputation and customer trust
9 trending lip care products from WGSN 2025 trend report
1. Lip gloss
2. Lip oils
3. Lip balm
4. Lip scrubs
5. Lip masks
6. Lip plumpers
7. Lip serums
8. Refillable lipstick cases
9. Multifunctional lip kits
Conclusion
The global lip cosmetics market
According to Statista, the global market of lip cosmetics is worth approximately USD 22.9 billion in 2025 and is projected to grow at a compound annual growth rate (CAGR) of 2.95% from 2025-2030. As brands and retailers adopt tools like Quick Shop Wish List and dedicated F page features, shopping for lip care and cosmetics is easier for consumers. The major drivers of this market are:
Social media trends
While social media platforms empower influencers and consumers to share their favorite lip products, SPF lip balms and other lip care products are gaining popularity and demand.
Urbanization
As individuals migrate to urban areas, they become more conscious of personal appearance and grooming. This consciousness creates a demand for lip care cosmetics that treat dry lips and fine lines.
Demand for skin care benefits
Consumers need lip products with hydration benefits, SPF protection, and nourishing ingredients to care for their lips during harsh weather and pollution. This level of care and demand has led to the creation of non-greasy balms and makeup that serve skincare purposes.
Choosing the right lip care products
Hydration and protection
Lips are sensitive and quick to show signs of dehydration and exposure. Offer products formulated with hyaluronic acid, vitamin E, and avocado oil that deeply hydrate the skin. Combining this with SPF protection can shield lips from cold, wind, sun, and other harsh conditions.
Ingredient formulation and transparency
Go for lip cosmetics that list ingredients in detail. Vitamin E, hyaluronic acid, and nourishing oils are top ingredients in most lip care cosmetics. They help maintain hydration and reduce chapped lips, uneven texture, dark spots, and dry lips. Look out for “clean beauty” or “dermatologist-recommended” lip care products, and stock up lip care with advanced peptides, antioxidants, and other anti-aging ingredients.
Product packaging and customization
Present your orders as bundles or sets. Mini sizes, refillable cases, and sustainable packaging allow customers to mix and match their favorite lip care formulas. Also, offer versatile product formats like creamy balm sticks, non-greasy balm tubes, or sheer glosses for convenience.
Digital-ready presentation
On e-commerce platforms, presentation is everything. High-quality visuals, complete ingredient lists, and clear benefits of lip care products should be properly documented. Include free shipping, a user-friendly grid list, and streamlined order tracking for consumers to view brand collections and shop without stress.
Brand reputation and customer trust
Personal care shoppers buy from brands they trust. Partner with brands that offer exclusive product guarantees, maintain a clear privacy policy, and have a rewards program or loyalty benefits. Offering complimentary skincare consultations with a licensed doctor can help customers match the right lip treatments to their skincare profile.
9 trending lip care products from WGSN 2025 trend report
1. Lip gloss
If you could buy just one lip care product, go for lip gloss. Many users who rarely wear makeup can’t do without a good lip gloss. The reason is that they’ll feel dry-lipped. With hybrid lip glosses, consumers can get a touch of color, plus they are suitable for daily use and addressing lip dryness.
2. Lip oils
The difference between lip oils and lip gloss is that lip oils are lighter, more lustrous, and non-sticky, while lip gloss is glossier, adds more color, and makes lips appear fuller. Choose lip oils infused with jojoba oil, natural beeswax, avocado oil, vitamin E, and coconut oil to help protect against infections.
3. Lip balm
In 2024, lip balm had the highest revenue volume in the lip care products market. They are formulated with shea, zinc oxide, and other natural ingredients, which appeal to consumers who want organic options. The regular use of these products for lip prepping makes them a staple item in any makeup artist’s product collection. Choose mini sizes of SPF lip balms for their portability and easy reapplication on the go.
4. Lip scrubs
Makeup artists and consumers use lip scrubs to exfoliate dead skin cells and produce softer, smoother lips. Common ingredients include sugar and honey, which are natural exfoliants suitable for sensitive skin. Lip scrubs are perfect for bundling in gift sets and can be used daily or for intensive treatments to make other lip care items more effective.
5. Lip masks
Lip masks are often used for intensive overnight treatment and repair lip treatment. They contain peptides and hyaluronic acid to address blemishes, target anti-aging concerns, and reduce the appearance of fine lines. Shop lip masks for individuals with chapped lips who need more intensive care than daily lip moisturizers.
6. Lip plumpers
Lip plumpers use plant-based or peptide ingredients like menthol or cinnamon oil to stimulate blood flow and create a naturally fuller lip look. A vegan plump lip system is the perfect temporary solution for consumers who want to achieve a non-invasive firming and plumping lip look and address anti-aging concerns.
7. Lip serums
Choose serums as a targeted treatment for discoloration and fine lines. Lip serums sell well to consumers focused on anti-aging and overall lip health. Choose products that contain collagen-boosting ingredients and antioxidants, which fight aging and wrinkles on the skin.
8. Refillable lipstick cases
Pairing a refillable case with various lipstick shades enables environmentally-conscious users to swap out their favorite shades regularly without generating excess waste. Celebrity endorsements loudly flaunt these designs, making them a great addition to collections on e-commerce pages and grid lists.
9. Multifunctional lip kits
Lip combos or multifunctional lip kits contain liners, glosses, and balms to provide all-in-one lip care solutions. These kits are the best products for customers who want to fit their daily lip care routine into one convenient set. Sort and package your lip kits with items tailored to treat specific concerns to position your business as a trusted partner for targeted lip treatments.
Conclusion
The lip care and cosmetics are no longer just simple beauty extras. They have become essential care products for lip protection and hydration. To choose the right lip products for your business, prioritize healthy ingredients, powerful formulas, and presentations tailor-made to address customers’ concerns.
These top-rated lip care collections deliver results and can be used as daily care products or intensive treatments. With features like Quick Shop Wish Lists, sort options, skincare tutorials, and free shipping on US orders, it’s easier to find the right lip care solution on Alibaba.
Visit Alibaba.com to shop trendy, top-rated, dermatologist-recommended lip care products today.
