Black is no doubt a timeless classic when it comes to mascara, yet burgundy mascara is stealing the spotlight at the moment. And it has become the cool-girl staple, with millions of users showcasing its versatility and eye-enhancing powers. From subtle everyday looks to bold evening glam, this deep, red-purplish hue is the perfect way to elevate your makeup look and add a touch of uniqueness to your lashes.

Table of Contents
● The TikTok Crowd is Obsessed with Burgundy Mascara
● This Viral Burgundy Shade Makes Every Eye Color Pop
● Effortless Swap for a Cool-Girl Look
● How to Rock the Burgundy Mascara Look

The TikTok Crowd is Obsessed with Burgundy Mascara

The rise of burgundy mascara on TikTok is nothing short of phenomenal. The platform, known for its ability to catapult beauty trends into the mainstream, has seen millions of views on videos tagged with “burgundy mascara.” TikTok users are eagerly sharing their experiences with this trendy shade, showcasing their striking looks and sharing tutorials on how to achieve them. According to WGSN, as of June 2024, the hashtag #burgundymascara has garnered over 106 million views on the platform, reflecting its widespread appeal and the community’s enthusiasm for experimenting with bold, new colors.

The popularity of burgundy mascara has been further fueled by celebrity endorsements. Actress and beauty icon Millie Bobby Brown recently shared her love for the shade on social media, gushing over how it enhances her eyes. With celebrities and influencers leading the way, these endorsements not only validate the trend but also inspire fans and followers to try it themselves.

This Viral Burgundy Shade Makes Every Eye Color Pop

front view of human eyes looking at camera.blue and hazel colors.false eyelashes.

One of the most compelling reasons for the popularity of burgundy mascara is its universal appeal across different eye colors. I mean it flatters All Eye Colors! This versatile shade offers a unique way to enhance and complement various eye tones:

Brown Eyes: For those with brown eyes, burgundy mascara adds a depth and richness that is hard to achieve with traditional black mascara, making them appear more vibrant and intense. The warm undertones of burgundy can accentuate the natural warmth in brown eyes, creating a captivating look.
Blue Eyes: Blue eyes sparkle when paired with burgundy mascara. Since burgundy is on the opposite side of the color wheel from blue, the cool undertones of blue eyes are perfectly balanced by the warm, reddish tones of the mascara, making the eyes appear brighter and more vibrant.
Green Eyes: Green eyes are notoriously difficult to pair with mascara, but burgundy proves to be an exception. The contrast between the green and the burgundy creates a striking visual effect, making the eyes appear more vivid and alluring.
Hazel Eyes: Hazel eyes, with their mix of green and gold flecks, are particularly suited to burgundy mascara. The mascara highlights these flecks, adding dimension and depth to the eyes, and creating a mesmerizing effect.

This universal appeal is a key factor in the trend’s popularity, as it allows everyone to participate and enjoy the benefits of burgundy mascara, regardless of their eye color.

Effortless Swap for a Cool-Girl Look

Subtle yet Impactful for Everyday Wear

One of the most appealing aspects of burgundy mascara is its ability to add a subtle yet impactful touch to everyday makeup looks. It’s an easy way to elevate your look without going overboard, making it perfect for those who prefer a more understated approach to beauty. Whether you’re heading to work, running errands, or just want a quick pick-me-up, burgundy mascara is a simple yet effective way to add some excitement to your routine.

Versatility for Different Occasions

Burgundy mascara is not just limited to everyday wear; it’s also incredibly versatile for different occasions. Whether you’re attending a formal event, a night out with friends, or a casual gathering, this shade can be easily paired with a variety of makeup looks to create a stunning effect.

For a daytime look, pair burgundy mascara with natural eyeshadow shades and a light lip color for a fresh and effortless appearance. For a night out, intensify the look by adding bold eyeshadow colors, a dramatic eyeliner, and a bold lip color. For weddings, parties, or other special events, burgundy mascara can be paired with more elaborate makeup looks, such as smoky eyes or glitter eyeshadows, to create a memorable and stylish appearance. The burgundy mascara will seamlessly adapt to both scenarios, making it a must-have in your makeup arsenal.

Fashionable girl with bright, professional evening make-up. Burgundy lipstick, clean, natural face, French manicure.

How to Rock the Burgundy Mascara Look

Complementary Color Schemes

To truly make burgundy mascara pop, it’s essential to choose complementary color schemes for your eyeshadow and eyeliner. Here are some tips to create a cohesive and stylish look:

Neutral Eyeshadows: Pair burgundy mascara with neutral eyeshadows in shades of beige, taupe, or soft brown. These earthy tones will create a natural contrast with the bold mascara.
Gold or Bronze Accents: Add a touch of warmth with gold or bronze accents on the inner corner of your eyes or on the brow bone. This will enhance the burgundy shade and create a sun-kissed effect.
Soft Pink or Peach: For a softer look, pair burgundy mascara with soft pink or peach eyeshadows. This will create a romantic and feminine appearance.

How to Apply Burgundy Mascara for Maximum Impact

Applying burgundy mascara requires a bit of finesse to achieve maximum impact. First of all, curl your lashes to open up your eyes and make the mascara more visible. Then:

Start at the Base: Begin by applying the mascara at the base of your lashes, wiggling the wand from side to side to coat the lashes evenly.
Build Up the Color: Build up the color by applying multiple coats, allowing each coat to dry before adding the next. This will help prevent clumping and ensure a smooth, even application.
Focus on the Tips: To create a more dramatic effect, focus on coating the tips of your lashes. This will make your lashes appear longer and more voluminous.

Day-to-Night Transformation

Now, let’s talk about the most amazing part of burgundy mascara: its ability to seamlessly transition from day to night! With just a few tweaks, you can easily transform your look from daytime chic to nighttime glamor. Start with a natural eyeshadow palette and a light lip color for a casual, everyday look. Then, when the sun goes down, simply amp up the drama by adding a bold lip color and a swipe of eyeliner. Want to take it up a notch? Add a second coat of mascara or some false lashes to really make your eyes pop. The beauty of burgundy mascara is that it’s just as stunning in the daylight as it is under the evening lights, making it the perfect choice for any occasion.

Selective focus, Eye of Attractive young woman looking in the mirror while enjoying applying mascara ready for a beauty routine in the morning at home, Beauty and skincare concept.

In conclusion, burgundy mascara has taken the beauty world by storm, and for good reason. Its unique shade complements every eye color, adding depth and dimension to any look. Whether you’re going for a natural everyday look or a more dramatic evening look, burgundy mascara is the perfect choice. With its versatility and ease of use, it’s no wonder this trend has become a staple in many beauty enthusiasts’ makeup bags. So, if you haven’t already, give burgundy mascara a try and experience the transformative power of this cool-girl staple for yourself.