Choosing the right pillow is largely dependent on a person’s hard/soft preference, sleep position, body type, and other specific needs. It can therefore be tricky for businesses to offer pillows that tick all of these criteria. Although it can seem overwhelming, businesses should simply try to stock pillows that feel the most comfortable for users and give them the best night’s sleep possible.
This article will look at 10 terrific pillow brands in 2024.
Table of Contents
10 fantastic pillow brands for every sleep type
Conclusion
10 fantastic pillow brands for every sleep type
1. Coop Sleep Goods
Thanks to their signature hypoallergenic shredded memory foam and customizable pillows, Coop Sleed Goods quickly became a well-known pillow brand. The ability for customers to adjust the foam filling allows sleepers to settle on their perfect comfort level. Coop’s pillows also come with washable covers, five-year warranties, and a 100-night trial, so consumers can take their time to decide if it’s the right choice for them.
The combination of unique pillows and impressive customer support means that they feel they’re receiving a unique, personal product.
Best for
Coop Sleep Goods is perfect for sleepers who are able to put aside a reasonable among of time to try out the pillow’s shredded memory foam. It’s also ideal for sleepers who want to customize their pillow firmness.
Downsides
The brand only offers shredded memory foam, so it won’t appeal to sleepers who prefer other varieties. They can also be on the pricier side.
2. Casper
A good pillow helps keep the neck and spine in line, which is especially important for side sleepers who require extra support. Since everyone’s body is different, each person will need a different amount of lift. Casper pillows, in particular, are good at providing this balance for people who prefer a softer pillow with a down-like feel. The brand’s Original Pillow is a fantastic option, thanks to its hypoallergenic fill and 2-inch gusset, giving consumers an incredible blend of support and softness.
Pros
Casper’s Original Pillow is incredibly soft and fluffy, and comes with a removable inner pillow.
In addition, consumers can enjoy a 100-night trial period. The pillow is also machine washable.
Cons
Sleepers can’t adjust the pillow’s loft, and they may not be as supportive as memory foam.
3. Parachute
Stomach sleepers usually need less pillow support because of their lower head and spine alignment. Parachute targets this audience with a super soft pillow featuring low-loft designs that keep things comfortable for people who prefer to sleep on their front. Plus, the brand’s soft pillows are thin enough to fold if sleepers need more support when changing positions.
Parachute also offers medium pillows for back sleepers and those looking for more head support, side-sleeper-specific options, and firm pillows for back sleepers (or anyone needing maximum support).
Pros
Parachute’s pillows range from soft and pillowy to firm and supportive. While they’re not adjustable, consumers can pick their preferred firmness level. Parachute pillows are also likely to appeal to consumers who prefer down pillows.
Cons
With the Parachute pillow, users will have to fluff regularly to maintain its shape and support.
Pillows from this brand are also usually more expensive.
4. Layla Kapok
Layla Kapok combines soft Kapok fibers with shredded memory foam to create a fantastic pillow that gives users a cool and breathable sleep experience. The brand’s pillow has an adjustable design that lets sleepers customize the fill, making it perfect for different sleep styles.
Whether looking for firm support or a softer feel, the pillow contours to the user’s head and neck, helping them ease discomfort for a more restful sleep. Layla Kapok makes its titular pillow from hypoallergenic, CertiPUR-US-certified foam, and eco-friendly Kapok fibers. For this reason, its pillows are a perfect down alternative; plus, they don’t require flipping to find the cool side.
Pros
With Layla Kapok pillows, customers can easily customize their pillow’s height with removable fill. Moreover, the pillows can mold to support the sleeper’s neck, and the cases are incredibly easy to clean. Finally, Layla Kapok offers customers a 120-day trial to decide if they like a pillow or not.
Cons
The removable fills of these pillows can be tricky to remove.
5. Pluto
No brand offers pillows as personalized as Pluto. Ordering from the brand starts with a questionnaire that covers the customer’s sleep habits, body type, and preferences. But instead of adjustable fill, Pluto uses this data and a special algorithm to create a pillow that fits the user’s exact needs.
Consumers can choose between two cooling covers and select from 40 possible variations in thickness and firmness, with each pillow consisting of a foam core and plush polyfill. This personalized design ensures a perfect fit without the hassle of trial and error.
Pros
Pluto offers the most comprehensive pillow customization, and these pillows are great at maintaining their shape no matter how they’re slept on. They also offer cooling options if needed.
Cons
Pluto doesn’t offer latex or down options. Some consumers complain of their slow delivery times.
6. Turmerry Sobakawa
For eco-conscious consumers wanting products specifically catered to them, Turmerry Sobakawa may be the way to go. This brand makes organic, non-toxic, sustainable pillows from natural materials (like wool, latex, and cotton). With various options catering to different sleep needs, Turmerry ensures a restful, eco-friendly sleep experience.
Pros
Turmerry offers buckwheat pillows for an even more natural experience. These eco-friendly pillows are also super adjustable.
Cons
Turmerry Sobakawa pillows may be too firm. Hence, consumers may need some time to get used to them.
7. Beckham Hotel Collection
Consumers who want a more budget-friendly option can’t go wrong with the Beckham Hotel Collection. Its Gel Pillow, for example, offers excellent value for money with its soft, down-like feel and thinner build, making them perfect for stomach and back sleepers.
While the Beckham Hotel Collection doesn’t offer the firmest pillows, they hold their shape nicely without flattening out. The brand also fills its Gel Pillow line with hypoallergenic polyester gel fiber, making them a fantastic alternative to down. While these pillows aren’t adjustable, the brand offers two pillows per pack and a 30-day satisfaction guarantee for peace of mind.
Pros
This brand is great for hot sleepers looking for a relatively cool pillow. The pillows are soft, stackable, and machine-washable. Users who don’t want the gel option can instead choose from down alternative, down, shredded memory foam, and polyester fill.
Cons
Side sleepers may need more than two of these pillows to sleep comfortably. Also, the brand doesn’t offer adjustable pillows.
8. Saatva
Saatva burst onto the pillow market with their super supportive pillows, quickly helping them to become one of the top brands today. Their most popular product is their latex pillow, which offers a unique blend of comfort and support with a shredded latex core, a down-alternative layer, and a soft sateen cotton cover.
The brand’s other offerings include graphite memory foam, cloud memory foam, organic quilted, and down alternative pillows. Even better, Saatva offers two loft options: 4-5” for back and stomach sleepers and 6-7” for side sleepers, so its pillows work for different sleep preferences.
Pros
Saatva’s pillows are plush, like premium hotel pillows. They also have moderate height, making them perfect for back sleepers. The outer cover and outer pillow are both machine-washable.
Cons
Saatva’s pillows may be too thick for stomach sleepers.
9. Brooklinen
Brooklinen offers a range of pillows that fit different sleep needs, from soft down to eco-friendly down alternative and adjustable options. The brand’s down pillows come filled with down clusters and feathers for a plush, luxurious feel, while the down-alternative pillows are hypoallergenic (and feature recycled materials).
Brooklinen also offers an adjustable pillow, allowing users to tweak firmness to their preferred level. This adjustable variant also features cooling memory foam, giving sleepers extra support and comfort. Brookline has a pillow to help them rest easy, no matter their sleep style.
Pros
Brooklinen offers multiple support levels, including plush, mid-plush, and firm. The brand’s pillows also come with a plethora of natural lofts, allowing consumers easy customization of the pillow’s comfort.
Cons
These pillows may not be so ideal for sensitive sleepers. Some consumers may not like the added animal products.
10. Marriott Pillow
Hotels are known for their comfy pillows, and Marriott lets consumers bring that experience home. Offered in king and standard sizes, these pillows feel as plush and luxurious as those in the Marriott Hotel’s rooms. The pillow brand packs its pillows with a mix of down and lyocell, making them soft without flattening completely.
While back and side sleepers may need to double up for support, the Marriott Pillow is perfect for stomach sleepers. However, it’s advisable that users fluff them daily to prevent them from compressing overnight.
Pros
The Marriott Pillow offers a luxurious and soft product in various sizes.
It also comes with cooling designs for hot sleepers.
Cons
Requires fluffing for maximum comfort, and the brand doesn’t offer a trial period.
Conclusion
Pillows can be as crucial as mattresses when it comes to getting a good night’s rest. Because an uncomfortable pillow may lead to a lot of tossing and turning, most consumers will often be willing to pay a little extra to ensure they get a variety that suits their sleep preference.
For this reason, it pays to do a little extra research when looking at which pillows to stock. The 10 trusted options above should offer a great starting-off point.
