Natural lashes look amazing, especially when consumers take care of them properly. But what if laters don’t like their natural eyelashes because they’re too short or just not their style? They can instantly elevate their look with eyelash extensions.
And many people are getting them these days (Google Ads data shows they rake in 450,000 average monthly searches). The customizability of eyelash extensions also captures the hearts of many ladies—from natural to dramatic, these products have it all.
Here’s a look at trending eyelash extensions worth an investment in 2024.
Table of Contents
What is the market size of eyelash extensions in 2024?
5 irresistible eyelash extension trends for women in 2024
3 must-know factors when dealing with eyelash extensions
Final words
What is the market size of eyelash extensions in 2024?
According to reports, the current global eyelash extension market rounded up 2021 with US $1.62 billion in value. Experts also predict the market will experience a 6.2% compound annual growth rate (CAGR) from 2022 to 2030.
The rising trend of enhancing looks through cosmetics, beauty products, and makeup is one factor propelling the market’s growth. Other drivers include emerging fashion trends, rising personal care consciousness, increasing awareness of eye products, and the impact of social media influencers.
Research also indicates that the natural lash extension segment will register the fastest CAGR (6.5%) over the forecast period. The synthetic segment will also grow at a 6.0% CAGR.
In addition, experts predict the Asia-Pacific market will grow at a 6.7% CAGR, while North America will remain dominant after accounting for 36.0% of the total revenue in 2021.
5 irresistible eyelash extension trends for women in 2024
1. Classic lash extensions
These lash extensions are an amazing way to enhance natural lashes. Their classic designs allow for 1-on-1 applications, meaning every natural lash gets an individual extension.
Classic lash extensions often look natural, making them the most popular choice for consumers who need a subtle lash enhancement. Using these lash extensions simply makes natural lashes look longer and thicker.
Classic lash extensions may be the most common, but not the most popular. Nevertheless, they still rack up considerable interest, attracting 27,100 searches in November 2023.
2. Russian Volume lash extensions
Unlike classic variants, volume extensions use more than one lash to craft a personalized fan. These extensions use soft, ultra-lightweight lashes to create the fans before consumers apply them on an individual lash, resulting in a fluffier and more voluminous lash effect.
In addition, the feathery look is also a great way for consumers to add some drama to their looks, making their eyes stand out. Russian Volume extensions are perfect for consumers without evenly shaped and consistent lashes.
Russian volume lashes are also fairly popular in 2023. Based on Google Ads data, these lash extensions got 22,200 searches in November 2023.
3. Hybrid lash extensions
Hybrid lashes seamlessly blend classic extensions with Russian Volume techniques, incorporating individual additional and fan techniques on selected natural lashes.
However, getting the desired look depends on the technician or consumer’s skill. Hybrid lashes are all about customization—it’s the key to achieving unique and eye-catching styles, giving users more creative freedom than sticking to only one lash extension style.
These lash extensions are the most popular ones to buy in 2023. They’ve gotten 74,000 searches consistently for two months (October and November).
4. Mega volume lashes
Mega volume lashes are more advanced versions of their volume predecessors. Like Russian Volume, mega variants are light and thin enough to create a fuller look. Interestingly, each mega-volume fan has 6 to 16 false lashes, with diameters ranging from 0.03 to 0.05 mm.
However, mega-volume lashes are not something consumers can handle regularly. But they look amazing for special occasions and photoshoots. More importantly, the mega volume offers darker, denser looks since it uses numerous extensions.
Mega volume lashes only attract a niche audience. As a result, they get 8,100 searches monthly, all through 2023.
5. Infill lash extensions
Lash extensions may look great, but they’re not eternal. That’s why infill lash extensions exist. These little helpers are perfect for filling gaps in applied lash extensions (hybrid, volume, or classic).
But why would consumers need to fill gaps in their extensions? Naturally, consumers will shed and regrow their eyelashes, causing the extensions to fall off and create gaps. Unfortunately, the process is not uniform, meaning some extensions go before others.
So, infill lash extensions help apply new ones to avoid patchy, uneven eyelashes. That way, consumers can fully enjoy the luscious depth of their favorite lash extensions.
3 must-know factors when dealing with eyelash extensions
Curl
Eyelash extensions offer various curls with different effects, each bringing something exciting and personalized to the lash table. Manufacturers often indicate the curl type through letters, so here are all the ones businesses can find today.
| Lash curl type | Description |
| J curl | The ideal wispy lash for clients looking for natural length and volume. |
| B curl | This type is the closest to natural lashes, making it perfect for subtle applications. |
| C curl | It is one of the most popular curl types that offers natural lash lifts. It’s also compatible with multiple lash types. |
| CC curl | It helps create the perfect flirty look and is also one of the most popular curl types. |
| D curl | The go-to curl type for Russian extensions or girly classics. |
| DD curls | This curl type offers extra glamor and drama to create a head-turning effect. |
| LC curls | It’s the best curl type for consumers with straight, natural lashes. |
| L | This curl offers a much-needed lift for people with downward lashes. |
Thickness
Thickness is another factor to remember when choosing eyelash extensions, and it depends on the user’s desired look. Here’s a table showing all the available thicknesses for extensions.
| Lash thickness (millimeters) | Description |
| 0.05 mm | A very fine lash thickness, perfect for Russian Volume extensions. |
| 0.07 mm | Another fine lash used for Russian Volume applications but is slightly thicker. |
| 0.10 mm | Usually, it is the same thickness as natural lashes, making it perfect for classic extensions. |
| 0.15 mm | Although thicker than most natural lashes, many clients and technicians love its glamorous effect. |
| 0.20 mm | This thicker lash is beginner-friendly because it’s easier to pick and place. |
| 0.25 mm | It’s also great for beginners as it’s easier to pick with tweezers. |
Length
As a rule of thumb, the preferred lash length shouldn’t be over 2 to 3 mm longer than the consumer’s natural lashes. With that said, here’s a list of the various eyelash extension lengths.
- 6 mm
- 7 mm
- 8 mm
- 9 mm
- 10 mm
- 11 mm
- 12 mm
- 13 mm
- 14 mm
- 15 mm
Note: 8 to 12 mm are the most popular lengths. Others are for consumers with extremely short or long lashes.
Final words
Stocking up on eyelash extensions depends on what target consumers prefer. Classic lashes are the go-to for consumers who want natural-looking extensions, while Russian Volume variants appeal to those who love a bit more drama.
Hybrid lash extensions offer the best of both worlds, and mega-volume lashes are the most dramatic options for special events. Lastly, if consumers have gaps in their lash work, they’ll want infill extensions to fill them up.
Remember to consider the curl, thickness, and length before stocking up on these trends in 2024.
