Home » Latest News » US E-commerce Weekly Update (Jan 16 – Jan 22): Wish Launches 2024 Major Promotion, Amazon Streamlines New Seller Onboarding

US E-commerce Weekly Update (Jan 16 – Jan 22): Wish Launches 2024 Major Promotion, Amazon Streamlines New Seller Onboarding

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Wish: Gearing up for global sales surge

– Wish’s 2024 Kickoff Promotion: The e-commerce platform Wish has announced a global winter product sale from January 30 to February 5. Sellers qualifying for the “Merchant Promotional Platform” can participate, with a submission deadline of January 19, considering time zone variations. Wish is setting up exclusive banners and providing marketing support for high-value products to boost seller growth during this promotional period.

FedEx: FedEx announces data-driven commerce platform

– FedEx has announced the autumn launch of ‘fdx’, a data-driven business platform offering end-to-end e-commerce solutions. It aims to help businesses manage supply chains, sales, and deliveries, and simplify returns. Fdx integrates existing FedEx business tools and new features, providing sellers with a service comparable to Amazon’s delivery capabilities.

Twitter x Shopify: Making social commerce easier for merchants

– Shopify has formed a new partnership with X (formerly known as Twitter) to boost product promotion on social media. The collaboration focuses on improving advertising efficiency and simplifying product catalog uploads, aiming to enhance visibility and conversion rates for Shopify sellers on X’s platform.

Shopify: Advancing analytics tools

– Shopify has upgraded its Analytics feature to include market-specific reports, aiding sellers in analyzing performance and customer behavior across different markets. This enhancement allows sellers to strategize more effectively, identify potential opportunities, and optimize their business performance.

Census data shows 2023 holiday sales grew 3.8% to record $964.4 billion

– The US Census Bureau reported a record $964.4 billion in retail sales during the 2023 holiday season, a 3.8% increase from the previous year. Online retail played a significant role, with December sales growing 8.2% year-over-year. This growth demonstrates the resilience of the US retail market despite ongoing inflationary pressures.

TikTok: Surge in seller revenue

– Majority of TikTok Shop Sellers Report Revenue Growth: A survey by Hugo Cross-Border shows optimistic revenue growth for sellers on TikTok Shop in 2023. About 71% of sellers reported increased revenue compared to 2022, with various profit ranges. The survey also revealed that nearly half of the sellers are still in a low-cost trial phase, exploring market opportunities.

eBay: Special advertising discounts

– eBay Launches Offsite Ads Discount for 2024: eBay has introduced a special promotion for selected sellers, offering up to 50% discounts on offsite advertising expenses. Running from January 16 to March 31, 2024, the promotion aims to help sellers capitalize on early-year traffic and gain a competitive edge in the market.

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