The window coverings market is full of distinct styles and trends. From chic designs to technologically innovative features, these are the latest window treatment trends that businesses can harness for an up-to-date inventory in 2024.
The window coverings market
The global window coverings market was valued at USD 23 billion in 2023 and is expected to expand to USD 35 billion by 2033, which equates to a compound annual growth rate (CAGR) of 4.3% over the forecast period.
Technological advancements are driving innovations in the window covering market, such as sensor-based window treatments or coverings connected to a smartphone app, a remote control, or voice command.
There is also a rise in the number of smart houses, resulting in smart window solutions like connected shades, blinds, and curtains. Smart window coverings represent long-term growth potential in the market.
Top 5 window treatment trends for 2024
With a growing interest in sustainability, eco-friendly blinds made from natural materials are expected to dominate in 2024. Examples of eco-friendly materials include wood, bamboo, hemp, or organic cotton. Eco-friendly window shades can even be made of recycled fabrics like recycled yarn or plastic bottles.
Curtains, blinds, and shutters in earthy colors present another variation of this trend. Window coverings designed in natural tones like muted blue, terracotta, or olive green feature a calming aesthetic that is suitable for a range of interior decorating styles, including minimalist or bohemian.
As energy bills continue to rise, energy-efficient window coverings that improve insulation and reduce energy consumption are also in demand. According to Google Ads, the term “energy saving window coverings” saw a staggering 79x increase in search volume, from 20 in January 2023 to 1,600 in December 2023.
Bold colors and prints
Window coverings with bold color or prints are making a big statement in 2024. In addition to window curtains, this trend can extend to plantation shutters, roller blinds, or blackout curtains. As customers continue to personalize their spaces, the option to design custom window treatments will also be key to adapting window coverings to various décor styles and window trims.
Whether through geometric shapes, large-scale florals, or abstract motifs, patterned window curtains help create a focal point in any living space. For a glamorous appeal, window coverings with metallic accents are a hot trend. Curtains or blinds with metallic detailing can boast metallic threads, beading, or grommets.
The term “patterned draperies” attracted a search volume of 14,800 in December 2023 and 9,900 in July 2023, which represents a 49% increase over the past five months.
Although café kitchen curtains are often seen in farmhouse or rustic homes, they are gaining minimalist appeal in 2024. Kitchen café curtains are designed to hang across the bottom half of windows, which allows for some privacy while still enabling beautiful natural light to filter in from the top.
The most common areas to install half window curtains are in the kitchen, breakfast nook, bathroom, or laundry room. Some customers may even use café drapes around the home to cover washing machines or sinks in the utility room.
A translucent material like natural linen is ideal for café style curtains because they create a dappled effect in the room when sunlight passes through them. For a more traditional look, printed or striped café curtains offer a cottage home aesthetic.
The term “café curtains” witnessed a 22% increase in search volume over the past five months, with 27,100 in December 2023 and 22,200 in July 2023.
In a shift away from heavy drapery, the streamlined and softer appearance of sheer window treatments is becoming popular. Sheer curtains are versatile enough to be used in both traditional and modern settings and can still be combined with heavier blinds for a layered look. Similar to café curtains, sheer drapery is an elegant way to create a sense of privacy while still filtering light through the fabric.
For 2024, various weaving adds interesting patterns to the classic sheer white curtain. Some sheer drapes and curtains may have a secondary fabric in the back for a fuller design. When it comes to roman shades, there can also be ripples, panels, or pleating for extra texture.
The term “sheer curtains” saw a nearly 22% increase in search volume over the past five months, with 110,000 in December 2023 and 90,500 in July 2023.
Smart window treatments
Smart homes are on the rise and window treatments with integrated technology are a part of the trend. The automatic category within the window covering market is expected to grow at a CAGR of 9.2% between 2023 and 2030.
The year 2024 will see a surge in automated and motorized window coverings, such as blinds, shades, or shutters that can be controlled remotely through button or voice command. As manufacturers integrate artificial intelligence into product design, there may be an increase in smart window coverings that can automatically adjust the position or dimness of the blinds throughout the day. Many smart window treatments can also be integrated into home automation systems to complete the full smart home experience.
Innovation in window coverings
The trendy window coverings in 2024 offer customers new function and form. Trends like sustainable materials and smart window treatments cater to current market sentiments, while bold colors and prints, sheer drapery, and café curtains are different options to refresh interior design over the coming year.
Key players in the window coverings industry are seeking out innovative technological features to increase their product sales. In addition to remote-controlled window coverings, high-tech innovations like UV-blocking solar shades are starting to become popular. Businesses operating in the market are advised to stay up to date on the latest developments in technology to remain relevant among competitors.