Home » Latest News » US E-commerce Weekly Update (Nov 28 – Dec 4): Record Sales on Cyber Monday, SHEIN’s Secret IPO Filing

US E-commerce Weekly Update (Nov 28 – Dec 4): Record Sales on Cyber Monday, SHEIN’s Secret IPO Filing

cyber monday sale

Cyber Monday sales surge

Adobe Analytics reports record-breaking $12.4 billion in sales: Adobe Analytics has revealed that Cyber Monday sales in the United States hit a new high, reaching $12.4 billion, a 9.6% increase from last year. The peak shopping hour saw consumers spending $15.7 million per minute. Notable discounts were observed in electronics, toys, clothing, furniture, and appliances.

Apparel emerges as the top seller: Apparel led the surge in online sales, increasing by 189% compared to the average day in October 2023. Other categories such as electronics, furniture, and jewelry also showed significant growth.

Walmart’s aggressive Cyber Monday promotions

Walmart launches up to 80% discounts: Walmart has kicked off its Cyber Monday sales with discounts as high as 80%. The promotions covered a wide range of categories including technology, toys, fashion, and home goods. Additionally, Walmart doubled its market categories participating in the season’s promotions, offering a broader selection of popular and exclusive brands.

Shopify’s Black Friday success

Shopify merchants reach $4.1 billion in sales: Shopify announced its merchants achieved a record $4.1 billion in sales during Black Friday, a 22% increase from last year. The most popular categories were apparel, personal care, and jewelry. Mobile devices drove 76% of sales in the US market.

Global and cross-border sales growth: 15% of Shopify’s Black Friday orders were international, with notable sales increases in the US, UK, and Canada. Los Angeles, New York, and London were the top-selling cities on the platform.

Amazon faces global strike challenges

Amazon hit by largest Black Friday strike: Amazon warehouses across over 30 countries, including the US, faced strikes under the “MakeAmazonPay” campaign. The strikes, particularly impactful in Germany and the UK, raised concerns about potential delays in Black Friday order deliveries.

Disruptions in major European markets: Significant strike participation was reported in Germany, the UK, Spain, and Italy, with varying impacts on Amazon’s operations. However, Amazon reassured that the strikes would not significantly impact Black Friday deliveries.

SHEIN’s Confidential IPO Filing

SHEIN prepares for US IPO: SHEIN has confidentially filed for an IPO with the US Securities and Exchange Commission (SEC), potentially one of the largest in recent US market history. The company, valued at $66 billion in its latest funding round, may seek an even higher valuation for its IPO.

Strong performance and popularity among US youth: SHEIN has maintained profitability for four consecutive years, with a projected net profit of $2.5 billion this year. The brand ranks highly among US youth, reflecting its strong market presence.

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