Millions of people around the world fill gyms and fitness centers every year to lose weight and get in shape. And over the years, a slew of machines and exercises hyped for people to lose weight in record time have hit the market. But today, many people are moving away or at least supplementing simple machine-based strength training with other innovations.
Vibration plates – ideal for people wanting a low-impact way to stay active – are one of those products gaining popularity among people looking to shake things up in their training routines.
As a small business and retailer specializing in fitness equipment, you can take advantage of this trend by stocking waver vibration plates to potentially boost sales. But first, let’s learn what they do.
Table of Contents
What are waver vibration plates?
Market overview
Using vibration plates
Benefits of using waver vibration plates
Strengthens muscles
Promotes weight loss
Helps muscle recovery
Increases circulation
Supports stronger bones
Choosing the right vibration plate
In summary
What are waver vibration plates?
Waver vibration plates, also known as vibrating plates or vibration plate machines, are a type of exercise machine with a vibrating platform that creates rapid oscillating movements. As the machine vibrates, it transmits energy to the body, causing the user’s muscles to contract and relax several times per second.
There are several different types of vibration plates on the market. These include:
- Waver vibration plates (oscillating motion): These plates move like a seesaw, shifting the user’s weight from side to side. Oscillating motion plates are ideal for general fitness, circulation, and balance training, as well as for beginners and those who want low-impact workouts
- Linear vibration plates: These move up and down in a uniform motion and generate more force, making them more suited for professional athletes and strength training
- Tri-planar vibration plates: These move up and down, forward and back, and side to side, and are ideal for advanced users, offering intense muscle activation
- Pulsating vibration plates: These use small, rapid pulses rather than continuous movements and are designed for deep tissue stimulation and muscle recovery
Market overview
According to Verified Market Research, the vibration plate market was estimated to be worth USD 75 billion in 2023 and is expected to grow at a CAGR of 8.6% until 2031 to reach USD 146 billion.
Various factors are influencing this growth, including increased health awareness. Many people are now aware of the benefits of exercise and are seeking ways to improve their physical fitness and well-being.
In addition, technological advancements are also increasing demand in the industry. Manufacturers are investing more in research and development to create sophisticated, versatile, and user-friendly machines.
The rising popularity of home workouts has also helped to boost the vibration plate market. More people are buying equipment and machines to work out at home, increasing the demand for vibration plates and other fitness equipment.
In addition, the rising focus on recovery and rehabilitation has also increased the demand for such machines. Vibration machines can aid in physiotherapy and sports training by helping improve circulation and muscle recovery, and reduce pain.
How to use waver vibration plates for maximum effectiveness
To best explain their function and usage to customers, small businesses and retailers should understand the types of products on the market. Some popular varieties of vibration plates include the:
- Lifepro Vibration Plate Exercise Machine
- Power Plate Move Vibrating Exercise Platform
- Vibration Therapeutic Frequency Vibration Plate
- Bluefin Fitness Ultra Slim Power Vibration Plate
While these machines differ depending on the manufacturer and specifications, they essentially work the same way, sending 25 to 50 vibrations per second through the user’s body to contract and relax their muscles.
One can sit, stand, lie down, or incorporate other workouts on vibrating exercise machines. Some of the exercises that can be performed on vibrating machines include:
- Pushups
- Planks
- Crunches
- Lunges
- Calf raises
- Squats
It is advisable to use these machines for around 30 minutes daily, with the amount of energy burned depending on the frequency and intensity of the vibrations.
Advise your customers to seek medical clearance from their doctors before using waver vibration plates. If they feel faint while using these exercise machines, they should stop immediately and seek medical clearance before using them again.
It is recommended that beginners start slowly, with 5 to 10 minutes at low intensity, focusing on their form and balance. The machine should be placed on a stable surface and used with comfortable, non-slip shoes for added safety.
Benefits of using waver vibration plates
Whole-body vibration training enthusiasts claim these machines can strengthen muscles and help in recovery. However, more research is needed on the benefits of vibration exercise machines. That being said, here are some of the benefits of waver vibration plates:
Strengthens muscles
Experts recommend adults do at least two muscle-strengthening workouts per week, which can be achieved with waver vibration plates. Older adults can use whole-body vibration training (WBVT) as an alternative to strengthen their muscles, with a 2021 study showing that this demographic showed strengthened muscles after being on the vibration plate for 20 minutes.
Promotes weight loss
While many different types of weight loss machines exist, incorporating a vibration plate in one’s routine can help to enhance weight loss results. Exercising on a vibrating exercise machine makes the body work harder and burns more calories.
Helps muscle recovery
When people want help in muscle recovery, most will think of using a massage gun after a workout. Vibrating exercise machines work in a similar way, but for the whole body. The vibrations help the body to recover after training by reducing muscle soreness and inflammation.
Increases circulation
Whole-body vibrations help improve blood flow to the upper and lower limbs, helping to get oxygen and nutrients to the muscles before and after a workout.
Supports stronger bones
Some experts suggest that whole-body vibration training can help increase bone density in people with osteoporosis. Some researchers, however, say the increase is negligible. Nevertheless, it may be worth trying for some people.
Advise your clients to seek their doctor’s opinion before trying waver vibration plates to increase bone density.
Choosing the right vibration plate
As a business and retailer, you should look to stock a variety of vibration exercise machines to cater to a diverse range of clients’ needs. Some factors customers are likely to consider when choosing waver vibration plates include:
- Size: Customers should choose a plate size that is able to accommodate their exercises. A larger plate allows users to perform a range of exercises, such as squats, lunges, and planks.
- Features: While vibration plates mostly work in the same way, they are likely to have different features, such as speed, preset programs, and weight capacity. Beginners may want to choose plates with lower speeds and preset programs, while advanced users can choose higher-speed vibration plates.
- Budget: Some vibration plates are more budget-friendly than others, and you should stock a range of plates to suit different budgets. Having plates in a range of different prices will help cater to people looking to start exercising but don’t necessarily have the budget for more advanced plates, which may be more expensive.
In summary
As more people move toward whole-body vibration training, small businesses and retailers should take advantage of the rising demand. These vibration exercise machines are more than a fitness trend; they have many benefits and take workouts and recovery to the next level.
Explore this new market and increase your sales and revenue by stocking a range of waver vibration plates in 2025.
