Each new day brings a new TikTok makeup trend to follow. Contrast makeup has taken the app by storm in recent months, with its bold and innovative approach to traditional makeup styles. It’s a trend that celebrates creativity and individuality while encouraging experimentation with unique pairings.
In fact, many makeup enthusiasts have already concluded that contrast makeup has completely changed the industry. Keep reading to learn more about this popular makeup trend.
Table of Contents
What is contrast makeup?
What are the different contrast options?
Popular makeup for contrast looks
Conclusion
What is contrast makeup?
Contrast makeup is a new and unique beauty trend that looks at the contrast between an individual’s skin tone, eyes, and hair. The idea is to keep everything low contrast and unified rather than focusing on one standout feature like so many other makeup looks do. There are a series of TikTok videos available from French makeup artist Alieenor to show how people can slightly tweak their makeup to get an effortless contrast look.
The different contrast options available relate directly to the skin tone of an individual. The first step is to choose the skin tone level, and from there the individual needs to compare their face using different contrast filters.
What are the different contrast options?
When it comes to contrast makeup, there are three options available for consumers. Low contrast means that the individual’s features are all similar in tone, making everything seem less harsh. This means they have more harmony in the face so a very natural makeup look is easy to accomplish. In order for the face to be seen as a whole, consumers will want to avoid using intense lip or eye looks. Instead, a soft makeup look works best.
Medium contrast makeup is the second option, and it’s when the skin varies significantly from the eye and hair color. For this contrast, using a medium-toned blush can help bring the cheeks into the look, and a similar lip color will make the overall makeup look less harsh. Adding a touch of smokey eyeshadow can also be beneficial when trying to lower the contrast between the skin and hair. Adding a touch of color to medium contrast makeup can make the look more natural and effortless.
And finally, high contrast makeup is when people have a big difference between their eyes, skin tone, and hair. The contrast is much harsher here, and the dark will draw more attention right away. To make sure the features come together seamlessly, creating intensity with makeup is a must. For example, people with dark hair and a paler skin tone will benefit with darker colors on the eyes, lips, and cheeks. This should be done using softly defined features rather than random bursts of colors around the face.
Popular makeup for contrast looks
The type of makeup worn will vary based on the contrast type of the individual. However, there are certain essential pieces of makeup that are available in different shades and colors that are all very important to have on hand. Contrast makeup is only growing in popularity, so it’s a trend that everyone should try at least once.
According to Google Ads, “contrast makeup” receives an average monthly search volume of 880. Searches are fairly low throughout the year, but there’s a large spike in November when searches reach 9900 and account for 84% of total annual searches. Keep reading to find out which makeup is key for contrast makeup looks.
Blush
Blush is a key component for anyone who’s applying a high-contrast makeup look. With this look, upping the level of intensity is very important to create a less contrasted face. Adding blush, or in some cases bronzes, to the cheeks can bring out the intensity around the eyes. It can also have a similar effect on the lips. Adding blush to the makeup look eliminates the need to go heavy on the makeup application and it will make the face look well balanced and light.
Eyeshadow
Wearing eyeshadow, whether for a natural look or as a bold feature, is something that never goes out of style. With contrast makeup, eyeshadow can be worn in a number of ways to complete looks for different contrast options. Low contrast makeup looks will use eyeshadow in a natural way, so all of the features blend well together. Medium contrast looks are where eyeshadow can be used to balance the difference in features, with a smokey color often preferred so it doesn’t stand out too much.
Eyeshadow can also be heavily used in high contrast makeup looks. This is when heavier and more intense colors should be used, and it’s highly recommended by beauty professionals to experiment with colors and see what works best for the individual. This look will help to balance out the stark contrast between hair and skin tone.
Lip color
Adding a subtle touch of color to any makeup look is a great option for balancing contrast. Lipstick can be used for a natural look, but it can also be a good way to add some intensity too. For example, with high contrast makeup, pairing smokey eyes with a dark red lipstick is an alternative to adding a higher volume of color to the cheeks. On another level, low contrast makeup will use nude colors or very light tones that beautifully blend with the skin, hair, and eyes and doesn’t take anything away from the features of the face.
Conclusion
There are a lot of unique makeup trends to try, and many emerge from social media platforms such as TikTok where beauty professionals and enthusiasts share new looks with their audiences. Contrast makeup is becoming more popular by the day as it allows people of different skin tones to find their contrast level and match their makeup accordingly without taking away from their facial features. It’s definitely one look to keep an eye on in the coming seasons.
