With so many products on the market, choosing the right one to rescue dry, chapped lips can be difficult for consumers. One easy solution is lip oils, which are taking over the beauty world thanks to their cool new formulations, helping to make lips soft and succulent again.
Lip oils are like a magic potion for lips, mixing nourishment and hydration to turn even the flakiest, driest lips into their softest, smoothest, and healthiest renditions. As a bonus, they give lips a gorgeous glossy sheen, making them look even more appealing.
Here, we’ll take a closer look at why beauty-related businesses will want to stock up on lip oils in 2024. But first, let’s compare to other lip products.
What are lip oils, and how do they compare to other lip products?
Lip oils are the ultimate solution for dry lips. They give lips the sparkle of glass, the deep hydration of a balm, and a touch of color like a lightweight lipstick. They’re also becoming incredibly popular, with Google Ads data showing that they received an impressive 201,000 searches since June 2023.
Lips can often become dry and irritated due to factors like smoking, sun exposure, and cold weather. That’s where lip oils step in to save the day!
Unlike traditional lip balms that often rely on a heavy dose of wax and butter, lip oils come from nutrient-rich natural oils. This mix of natural oils is easier to absorb into the skin, reaching even the deepest layers, creating a soft and supple surface.
What are the benefits of lip oils?
Lip oils are all the rage, and the secret behind their popularity is simple: they work wonders by soothing and moisturizing lips with nourishing ingredients like jojoba, sunflower seeds, and raspberry oils. What’s even better is that they’re packed with antioxidants and essential fatty acids that keep delicate lips well-protected.
Lip oils don’t feel greasy or heavy. Well-formulated lip oils are quick-absorbing and lightweight, giving a comfortable, non-sticky experience.
But that’s not all. Lip oils may also come with other ingredients to embellish specific aspects of lip health. For example, some variants include vitamin E, which helps to reduce wrinkles and fine lines, while others might contain hyaluronic acid, helping to plumpen lips.
Six factors to consider when choosing lip oils in 2024
While most lip oils are made using natural ingredients, it’s good to be aware that some may contain potentially harmful ingredients like parabens, artificial fragrances, and harsh chemicals.
Avoid such products as they may cause unwanted reactions. Instead, look for lip oils with natural and nourishing ingredients, like plant oils (e.g., coconut oil, jojoba oil, argan oil), shea butter, vitamin E, and antioxidants.
People buy lip oils mainly to keep their lips from getting dry. Retailers will therefore want to source products that contain fatty acids, vitamins, and antioxidants, which keep lips hydrated for a long time and prevent chapping. Argan oil is a perfect example of a fatty acid that helps with hydration.
Texture and finish
Lip oils come in all sorts of textures, from light and not too oily to slightly thicker varieties that give lips a glossy look. Pick textures that your target customers are likely to find comfortable based on their preferences – whether it’s a natural shine or a glossier look.
Scent and flavor
Lips oils often come in various scents and flavors. If you’re unsure which to choose, opt for subtle but sweeter scents and flavors like strawberry, lavender, vanilla, etc. Avoid lip oils with strong artificial scents as consumers with sensitive skin are less likely to buy them.
Don’t forget about SPF protection when picking lip oils, especially if your target consumers live in an especially sunny part of the world. Lip oils with a strong SPF rating provide a solid defense against pesky UV rays, helping to prevent dry lips.
Also, consider the lip oil’s packaging. As a rule of thumb, tubes or applicators that are easy to use and hygienic are the best bet for investment. Plus, the packaging should be secure and leak-proof so as to avoid leakage when carried in a bag or pocket.
Lip oils bring a unique twist to the world of lip products. They’re not as gooey as glosses, lighter than balms, and less colorful than lipsticks, yet they’ve got everything consumers need to keep their lips healthy and velvety soft.
Before choosing which varieties to stock, carefully consider the factors discussed above.
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