Having the right gear can make all the difference when planning an outdoor adventure. And one piece of equipment that is gaining popularity among outdoor enthusiasts is the backpack cooler. This versatile item offers the convenience of a backpack combined with the cooling capabilities of a traditional cooler, enabling users to carry chilled beverages and food items comfortably.
There are many options available in the market, so selecting the right backpack cooler can be a difficult task. For that reason, we’ll cover five important features that consumers are likely to look for when purchasing backpack coolers.
Table of Contents
Global market value of camping coolers
5 important backpack cooler features
Conclusion
Global market value of camping coolers
Coolers of all shapes and sizes are highly sought after among outdoor enthusiasts who enjoy everything from camping to hiking to beach holidays. But coolers aren’t always the most practical to carry, especially when walking over long distances. That’s why backpack coolers have emerged as a popular alternative to traditional outdoor coolers.
The outdoor cooler market is expected to grow over the next several years, in line with the growing popularity of outdoor recreational activities. In 2024, the global market value of coolers reached over USD 793.54 million and is expected to grow at a compound annual growth rate (CAGR) of 3.5% until at least 2032.
5 important backpack cooler features
Backpack coolers are a convenient way for consumers to carry drinks and food items while freeing up hands. This type of cooler is becoming increasingly popular for outdoor activities such as hiking, where long distances may need to be traveled by foot. Backpack coolers are relatively simple in design, but there are several important features that consumers will weigh up before making their purchase.
According to Google Ads, “backpack cooler” has an average monthly search volume of 49,500. The most searches for “backpack cooler” fall between May and August, making up more than 70% of annual searches. Unsurprisingly, searches drop significantly in the winter months, when there is less need for coolers.
Below, we’ll take a look at the dominant features consumers will weigh up before purchasing backpack coolers.
Capacity
Coolers are available in many sizes and shapes, and backpack coolers are no exception. And while backpack coolers with slim designs may be easier to carry or fit into smaller spaces, they may have reduced efficiency.
For short trips, 15-20 liter cooler backpacks are perfect as they can hold approximately 12 cans and some ice. They’re also very lightweight compared to larger backpacks. Cooler backpacks with a 20-25 liter capacity are ideal for day trips or group outings as they can usually fit up to 24 cans. They offer a good balance between portability and capacity.
Finally, large backpack coolers with capacities of up to 30 liters are predominantly used for long trips or activities with big groups. The downside is these backpacks are heavier to carry and may be too cumbersome for activities such as hiking. Some larger-capacity backpack cooler designs will incorporate compression straps to help stabilize the load and provide added comfort.
Insulation
Having the right type of insulation in a backpack cooler is essential. The type of insulation, insulation thickness, seamless construction, lid insulation, and leak-proof design are all integral to how well a cooler will maintain its inner temperature.
Closed-cell foam and multi-layer insulation are common in high-end models, providing superior thermal retention. Reflective liners and polyurethane foam are used to enhance cooling efficiency, without adding too much weight to the cooler.
Well-made backpack coolers will feature a closed-cell and sealed foam inner as well as waterproof zippers for improved outdoor use. These features ensure that food and drinks remain cold for extended periods, sometimes up to 24 hours, making them ideal for most outdoor activities.
Portability and comfort
Key portability and comfort features in a backpack cooler will include weight, size, and dimensions. Lightweight materials, durable handles, straps, and padding are also important since backpack coolers may be worn for prolonged periods.
For additional comfort, ergonomic back panels with ventilation, and adjustable chest and waist straps can help to distribute weight evenly and reduce strain. These elements help to ensure that the backpack is easier to carry and also comfortable for extended periods.
Durability
Outdoor gear needs to be durable, which is why the perfect backpack cooler will be built using high-quality materials, such as high-denier nylon (500D or higher) and polyester (600D or more). These will often be enhanced with TPU coatings for added toughness. Reinforced stitching and welded seams ensure leak-proof construction, and heavy-duty, waterproof zippers and reinforced zipper tracks further help guarantee the pack’s longevity.
Abrasion-resistant bottoms will help to protect against wear from rough surfaces. UV-resistant material that prevents degradation from prolonged sunlight exposure is also preferable.
All of these durable elements help to ensure that the backpack cooler can withstand the rigors of outdoor use and maintain its appearance over time.
Functionality
Important features of backpack coolers include efficient insulation, spacious main compartments, and additional pockets for organization. Wide-opening zippers and top or side access improve ease of use, while built-in bottle holders and waterproof pockets add convenience for hydration and protection.
Bluetooth speakers, internal LED lighting for visibility, and solar charging panels for powering devices may be included in the design of high-end coolers for enhanced functionality. Some models also offer modular designs with removable components and integrated cooler bags.
The features that consumers will be looking for depend solely on their personal needs and what type of outdoor activities they’ll participate in. While these additional features can seem modern and compelling, they sometimes add unnecessary weight to the backpack and can take up precious space.
Conclusion
Consumers have a lot to take in when considering which backpack cooler will best suit their needs. Key features such as capacity, insulation type, portability and comfort, durability, and functionality all come into play in the decision-making process.
Backpack coolers are becoming especially popular among buyers looking for a more portable alternative to traditional coolers. Keep in mind, however, that not every type of backpack cooler is designed for all types of activities; some are more suitable for day trips whereas others can be used for multi-day adventures.
The coolers market is only increasing in value, and part of that is down to the growing demand for backpack coolers. No matter what type of model you’re looking for, you’re bound to find it on Alibaba.com.
