Facebook advertising has emerged as one of the most used social media marketing tools by e-commerce brands. With Facebook’s advertising potential reach of over 2.11 billion people, businesses can target and attract the right kind of customers to their websites.
Despite that, running Facebook ad campaigns can be tricky. According to research, about two-thirds of small businesses feel that their Facebook ads are failing. What good is a vast number of potential customers if you can’t effectively reach them?
The good thing is that there are ways to help you get the most out of your paid Facebook ads. In this article, we will look at proven hacks to increase the effectiveness of your Facebook ads and boost conversions. Read on to learn more.
Table of Contents
7 Facebook ads hacks to supercharge your conversions
Conclusion
7 Facebook ad hacks to supercharge your conversions
1. Choose the right campaign objective
When setting up a Facebook ad campaign, the first thing you will be asked to do is pick an objective. There are six Facebook ad campaign objectives that you can select, mainly awareness, leads, engagement, traffic, sales, and app promotion.
A common mistake most marketers make is skipping over this section with quick answers without realizing its importance. The pivotal role of the objective is to define the specific goal you want to achieve with your ad campaign, which allows the algorithm to show the ad to the most relevant audience.
This auto-optimization of your ads cannot be effective if you do not choose the right ad campaign objective. Furthermore, it may probably end up costing you more in terms of cost per click.
To ensure that your Facebook ads are effective, match your ad objective with the goal you want to achieve with the ad campaign. For example, if you want to tell different audiences about your product, select “awareness.” If your end goal is to drive users to your website, app, or landing page, select “traffic.”
2. Target the right audience with Facebook ad targeting
All your efforts in crafting the ideal Facebook ads will be in vain if you are not showing them to the right audience. While this may seem like an obvious and fundamental aspect of an advertising campaign, some advertisers tend to skim over Facebook ad targeting.
Facebook ad targeting helps determine the type of audience that will see your ads. This enables your ads to be displayed in front of people who have shown interest in a particular product and have expressed their willingness to make a purchase, therefore increasing your conversion rates.
When using Facebook ad targeting, you can focus on three types of audiences, mainly:
- Core audiences: These are the audiences you target based on their behavior, location, and demographics.
- Lookalike audiences: Targeting people who may not have heard about your business but are similar to your best customers.
- Custom audiences: You can show Facebook ads to people who have previously engaged with your business.
Companies such as Myfix Cycles have effectively used a Facebook Pixel in their online store to target people, increasing their sales revenue and achieving a 1529% return on ad spend. Therefore, start targeting the right people, and you’ll reap the benefits.
3. Avoid duplicating your ads
Many sellers opt to duplicate their Facebook ad when creating a new ad campaign because it is easier. However, this method is considered a bad practice.
The reason? When you duplicate your ad, you lose all the original comments, likes, and shares on the post, which may not impress some users. Therefore, you need to engage your audience with fresh content, which is a crucial element in making your Facebook ads successful.
To avoid ad duplication while creating a new advertisement, select “use existing post” on your Meta Ads Manager account. This will keep all the previous engagements on the post, thus creating more interest as users will see the ad as content that has had others interested in your brand or product.
4. Write compelling ad copy that converts
Ad copy is key to the success of any online advertising campaign in modern digital marketing. It is the text used in ads that expresses the value proposition and captures the attention of the target audience.
If well-written, the copy should be able to entertain, excite, and encourage a user to perform a desired action. Here are some tips to help you write ad copy that converts:
- Solve a problem for your customer: When writing an ad copy, you must remove all the hurdles preventing a potential customer from making a purchase. Put yourself in the audience’s shoes and answer questions that address their pain points.
- Keep it brief: Make your advertising copy as short and sweet as possible. Attention spans are decreasing, so this helps catch the user’s eye quickly while scrolling through social media.
- Have a clear call-to-action: A clear CTA is crucial, as it tells people what action to take. Tell them what they need to do in the ad copy, such as visit your website, join a waitlist, or buy an item.
- Use a consistent brand voice and tone: Brand consistency should not just be on your logo and color, but also in the voice and tone to make it recognizable across all marketing channels.
You can read How to Write Ad Copy That Sells for additional tips.
5. Optimize your ad schedule
Running campaigns 24/7 can be costly. To save your advertising budget, you need to review your data and schedules and see the times and days when they are highly effective.
Thankfully, Meta Ads Manager makes it easy to accomplish this, as it lets you get a daily summary of all your advertising. Even better, you can cross-compare your efforts to have a large pool of data to work with.
Once you have determined the time and day that work best with your ads, set them to run during that window to reach the most prospective buyers.
6. Focus your ad on the right geographical area for your business
Ensuring your Facebook ads are targeted in suitable locations is vital to getting your business the desired results. Similar to demographic targeting, geographic targeting can help you fine-tune your campaigns to focus on the regions or states where your customers are located or where they live.
This strategy is useful in preventing unnecessary spending on ads because you only target Facebook users in the regions where they are likely to shop from you. This is one of the best strategies for Facebook advertising, especially for targeting users in specific geographic regions, cities, states, or countries. This way, you can be confident that your ads are more targeted to specific areas, thus increasing audience engagement and conversion rates.
7. A/B test frequently
One way to find out what is working and what isn’t with your Facebook ads is through A/B testing. With A/B testing, you can compare campaigns that feature different aspects against each other to see which version works best.
A/B testing is not just limited to failing ad campaigns. You can also A/B test your best-performing ads to improve your overall Facebook ad performance. Some ad campaign elements you can A/B test include the ad copy, visual images, videos, call to action, keywords, ad schedule, target group, or different Facebook ad types.
Conclusion
Facebook ads are an effective tool that you can leverage to boost conversions, as they enable you to focus your social media ads on a specific target group and create focused ads that resonate with them. Nevertheless, in order for your Facebook ad strategy to be successful, you need to optimize your ads.
By trying the hacks in this article, you should not have problems creating the right Facebook ad campaign that will increase brand awareness and multiply your conversions.
