Table of Contents
1. Examples of catchy email subject lines
2. How to write catchy subject lines for email marketing
3. Summary
Don’t underestimate the impact of catchy email subject lines. They can engage your target audience and significantly increase the number of people who click through to read your all-important email.
One challenge you face is people receive countless other emails every single day. There’s only so much they can read with their morning coffee or on their train ride home, so you need to stand out from the crowd.
To help you stand out, we’ve compiled 68 catchy email subject lines examples and tips that will put you on the right track.
So whether you’re promoting your newsletter, offering a discount, inviting people to an event, or trying to get more reviews, you’ll find inspiration here. That’s paired with our top tips on how to write your own catchy subject lines for emails, like using questions, humor, and specificity.
Examples of catchy email subject lines
The type of email subject line you use will depend on the kind of content you’re promoting. Below, we’ve broken our catchy examples down into four categories: newsletters, promo offers, event invitations, and review requests.
Catchy email subject lines for newsletters
Newsletters are the main type of email that many businesses send out. One of the great things about them is their versatility — you can use them to share updates, offer a discount, make announcements, or almost anything else.
And if you use audience segmentation, you can tailor the messaging and recommendations to recipients you know will like it. Here are some ways to use catchy subject lines for your newsletter:
“[Month] newsletter”
“Happy [Holiday] from [Brand]”
“Have you seen this?”
“Have you seen [Guide/Download Name]?”
“[Name], summer style tips”
“[Name], new recommendations just for you.”
“🔥 Don’t miss this!”
“Summer is finally here”
“See what’s new”
“Want 20% off?”
“Top tips just for you”
“Don’t miss these new items”
“If you liked [past purchase], you’ll love this!”
“You’re not going to believe this…”
“How would you wear this, [Name]?”
Catchy email subject lines for promo offers
Everyone loves a bargain, so the last thing you want is for a boring subject line to be the reason you lost out on sales. Consider these catchy email subject lines for sales promotions to increase your open rates:
“Get your 30% coupon! Today only.”
“Free bonus ebook for our first 1,000 customers!”
“Our 20% off sale ends Friday. Don’t miss out!”
”[Product] 😍 50% OFF”
”Summer discount!”
”Psst!! Up to 50% off happening right now!”
”Thank you! 75% off for being an awesome customer”
”Summer [product] sale”
”Holiday special 🎁”
”[Name], up to 50% [holiday] sale”
”Sale has started”
”New ideas just for you”
”50% off before Black Friday!”
”Only 2 days left! Huge Labor Day sale!”
”LAST CHANCE for Cyber Monday!”
”Reminder: 30% sale is closing”
”20% off! Last chance for Xmas delivery!”
”Free shipping — today only!”
”Price drop extended for 2 days!”
”The biggest sale we’ve ever had!”
Catchy email subject lines for events & invitations
If you’ve got an event that people will really enjoy, your subject line needs to reflect that. You can utilize fear of missing out (FOMO), urgency, exclusivity, and need-to-know information to grab the attention of your recipients:
“You’re invited (come hungry!)”
“Back by popular demand: [event name]”
“Monday. 5pm. Don’t miss it”
“A free event to learn about [theme]”
“It’s that time again – annual [event name]”
“Add this date to your diary”
“Trust us, you won’t want to miss this”
“Let’s talk [theme] – join us on [date]”
“Only a few spaces left – don’t miss out!”
“Here’s your invite 🙂”
“[Name], it’s almost here…”
“Last day to register!”
“The countdown is on!”
“Are you ready?!”
“Here’s your Save The Date”
Catchy email subject lines for review requests
We get it. Asking for a review can be awkward. But a catchy email subject line can encourage your customers to leave positive feedback. Consider incorporating some of these examples into your review request emails:
“Hey, can you do us a favor?”
“Psst, how about a favor?”
“Got a minute?”
“$20 for 2 minutes”
“[Name], how are you liking [recent purchase]?”
“How was it for you, [Name]?”
“You can change our world.”
“Your opinion matters – will you share it?”
“Help us help you”
“Did you love [product]?”
“If we put a smile on your face, can you put one on ours?”
“We need to know! Will you tell us?”
“[Name], was [product] everything you hoped for?”
“To quote The Beatles, won’t you please help me?”
“Share your opinion. Win a discount.”
“Procrastinating? We can help you burn 3 minutes”
“If you leave a review we’ll love you forever”
How to write catchy subject lines for email marketing
No two email subject lines will be the same. That might make it sound difficult to come up with your own, but don’t worry. There are a few tried-and-tested tips that can help you write catchy sales email subject lines and more that get subscribers clicking through.
Be true to brand character
Your subject lines, like all of your messaging, should stay true to your brand character — so try to avoid writing something that gets attention but doesn’t sound at all like you. If your brand uses humor or playfulness, experiment with incorporating those elements into your subject lines.
Add personalization
Let your recipients know the email is for them. You can mention their name, reference their birthday, or include their purchase history to make it clear they’ll love this email.
Be specific with benefits
If your subject line gives clear benefits, your recipients are much more likely to take note. Think about what outcomes they can expect, or why this particular email is so important for them to read.
Ask a question
Questions make people start thinking of answers, so they’re incredibly powerful — particularly when you only have a second or two to get someone’s attention in the inbox!
Use humor
If you can make your recipients laugh or smile, they’re more likely to open your email. An example of this would be a food email using “Hungry for discounts? Here’s a free coupon.” If you choose the humor route, be careful not to rely on it too much and remember to keep it relevant to your brand.
Your subject lines should ultimately convey the value inside your email, so don’t oversell or deviate from what the email is about just to try and get more clicks.
Use our free email subject line tester and AI subject line generator to check your creations and get tips on how to improve your campaigns.
Summary
With our top tips and expert examples, crafting your own catchy email subject lines should be much easier. Remember to stay on brand and include clear benefits, and sprinkle in humor, questions, and personalization where relevant.
If you get writer’s block, simply read through our list of catchy email subject lines examples to get your creative juices flowing, or use our subject line generator to help you along the way.
Before you click send, be sure to check your email subject lines using our free testing tool. You’ll get a score based on a range of criteria with ideas to make your subject lines even better.
If you’d like to learn more about subject lines for specific occasions, check out the following articles:
- The best Fall email subject lines
- Mother’s Day email subject lines
- Back-to-school email subject lines
- Father’s Day email subject lines
- Subject lines for Black Friday campaigns
- Christmas email subject lines
- Follow-up email subject lines
Source from Omnisend
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