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Alibaba Trend Report on Consumer Electronics: April 2024

headphones on orange background

Leveraging the strong performance of the March 2024 promotional season, the consumer electronics industry sustained momentum in April 2024, with a slight moderation. In addition, to isolate the impact of the seasonality, we monitored popularity trends from February 2024 to April 2024, excluding the March 2024 outliers. This analysis focuses on key subcategories with the highest month-over-month (MoM) changes, sharing evolving consumer electronics purchasing patterns globally and across specific regions like the United States & Mexico, Europe, and Southeast Asia.

Table of Contents
Global overview
US and Mexico
Southeast Asia

Global overview

The bar chart below provides a detailed view of the popularity index changes month-over-month of global primary category groups (similar charts are available below for regional views as well):

  • Popularity index changes month-over-month: This is shown on the x-axis, with the timeframe ranging from February 2024 to April 2024. Positive values indicate an increase in popularity. Higher values indicate greater changes.
the popularity index changes month-over-month of global primary category groups

  • Surge in Telephone Headsets (216%): This spike could be driven by the growing popularity of mobile audio systems and the increasing demand for high-fidelity sound.
  • Impressive growth in Televisions (137%): This surge may be fueled by a combination of factors, including a potential trend of Stand By Me TV and the desire to upgrade a center of home entertainment.
  • Significant Increase in Beginner Drones (132%): This trend highlights a rising interest in accessible drone technology, with consumers seeking entry-level and affordable options.

Globally hot products selection

The consumer electronics market is booming in certain areas. Let’s dive into the hottest products within these categories.:

Wireless Headphones V5.0 Earphone TWS Mini In-ear Earbuds Sports Running Gaming Headset Phones P47 cheapest headphone

wireless headphones
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QERE E38 Wireless TWS Blue tooth Earbud Wireless

wireless TWS Bluetooth earbud
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Foldable RC Helicopter WIFI FPV E88 Pro RC Drones Camera 4K Beginner pocket mini drone With 1080P Wide Angle Dual HD Camera

pocket mini drone
View Product

US and Mexico

popular categories in US and Mexico

  • Similar to the global trends, the desire for Televisions (714%) and Telephone Headsets (173%) increased significantly in the US and Mexico. 
  • Smart Heath (205%): This trend indicates that more people are seeking opportunities to measure their daily health data, leveraging products like smart rings, smart watches, and smart weight measuring, etc.

Hot products selection in US and Mexico

20mm 28Mah Calories Diamond Waterproof Heart rate Oximetry Blood Pressure Health SR500 Smart Ring Men Women Diamond Fashion Ring

waterproof heart rate oximetry
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popular categories in Europe

  • Europe’s consumer electronics landscape shares some similarities with the US and Mexico, for example, Telephone Headsets (171%)
  • Game Holder (58%): Despite a low overall popularity index, the strong MoM increase indicates a potential rise in demand for upgrading or replacing the game holder to enhance the gaming experience.

Southeast Asia

popular categories in Southeast Asia

  • Similar to the other regions, the desire for Telephone Headsets (173%) also increased significantly in Southeast Asia. 
  • Strong increase in Bone Conduction Earphones (122%): People like Bone Conduction Earphones because it allows them to stay aware of their surroundings. This is especially important for safety reasons when exercising outdoors. In addition, it can be more comfortable than traditional earbuds, especially for extended wear.
  • Game Phone Accessories (108%) also enjoyed growing demand: A popular Game Phone Accessory is Phone Cooler, which helps dissipate heat during intensive gaming sessions and potentially prevents thermal throttling.


Our data shows a surge in popularity for Televisions, Telephone Headsets, and Beginner Drones in April. This could signal emerging trends in the global consumer electronics market. To understand if it’s a short-term trend or a lasting shift in consumer preferences, we will closely monitor these subcategories next month.

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