Beauty colors are evolving again from A/W 24. With 2025 standing out as a year of redirection, consumers find their sources of comfort and healing through unique color combinations and glimmer-inducing finishes. Primal earthen tones, tactile jelly hues, psychedelic brights, and rich darks are the key expectations for 2025, representing a significant shift toward wellness.
Every color story offers excellent seasonal, annual, and long-term palette opportunities. Based on WGSN reports, read on to explore eight interesting colors deserving attention for spring and summer 2025.
Table of Contents
How fast is the global beauty market growing?
2025 trend colors: 8 to watch out for in spring/summer
Bottom line
How fast is the global beauty market growing?
Experts estimate the global beauty and personal market to be worth US$646.20 billion in 2024 and further project the market to grow at a 3.33% compound annual growth rate (CAGR) for the next five years. More importantly, personal care is the largest segment, with experts placing its value at US$281.80 billion in 2024.
Geographically, the US is the current market leader, with the region generating the highest revenue of US$100 billion in 2024. Statista’s report also shows that a high contribution in total revenues comes from online sales, which will be around 19.2% by EOY 2024.
2025 trend colors: 8 to watch out for in spring/summer
1. Jelly brights
Forget the sweet, dreary look everyone sported last season. This trend for 2025 calls for playfulness, bold colors with textures, and odd, appealing hues that scream Gen Z. All eyes will look at these vibrant colors leading in hair, makeup, and nails because they infuse the entire look with energy.
Soft matte eyeshadows in unexpected shades, glossy lipsticks catching the light, and nail colors with a sense of mystery will be big in the upcoming season. The jelly brights trend brings a fresh and young look that is perfect for lovers of experimentation.
However, the trend is only starting to take off, so consider investing cautiously until it blows up in the near future. Here are the key Jelly Bright colors:
| Peach Jelly |  |
| Dusted Grape |  |
| Jelly Mint |  |
| Blue Gleam |  |
| Cherry Lacquer |  |
2. Botanical hues
Botanical aesthetics are coming back strong, with fresh, green nature vibes set to surge again in 2025. This time, however, they will come with more colors. Botanical hues will be the colorful story that resonates with anyone who wants to look and feel great without worrying about age. Imagine the lush green shades covering everything from skincare to home fragrances.
Alongside the green tones, be ready for bright yellow accents for a sunny boost and soft pinks, giving the whole palette a touch of nostalgia. In addition, these warm hues are versatile enough to work on everything from shimmery eye shadow to matte nail polish and soothing bath products.
What’s more, botanical hues are fast becoming a trend, so because of their momentum, expect to see them everywhere by 2025. Check the table below for the key colors to watch for in this trend.
| Retro Green |  |
| Vivid Yellow |  |
| Nostalgic Pink |  |
| Dark Olive |  |
| Sublime Green Shimmer |  |
| Retro Blue Shimmer |  |
3. Soft summer snow tones and icy finishes
Dip into this color story with barely-there pastels and apres-ski-inspired hues that add the right touch of futurism. These sensorial, cold, and directional shades will have a liquid-like appeal and otherworldly qualities, perfect for eyeshadow, highlighter, blush, lip oil, lip gloss, skincare, temporary hair tint, and nails.
This palette’s key finishes range from sheer and glossy to soft-matte and pearlescent, creating delicate and impactful looks. Nevertheless, snow tones and icy finishes are an early-stage trend, meaning businesses should test in small volumes. Here are the primary colors that provide the full experience of this elegant color story.
| Pink Frost |  |
| Blue Azure |  |
| Sustained Gray |  |
| Digital Mint Shimmer |  |
4. Olive stone shimmer and heritage reds
“The Gleamers” are all about elegance, and appealing to them in 2025 requires a more luxurious palette. That’s where this color story comes in. Retailers can dive into sensual and classical golds and evergreen reds to make consumers feel alluring and chic.
More importantly, olive stone shimmers and heritage reds will benefit products like eyeliner, lipstick, lip stain, eyeshadow, and nail polish. This inspiring color trend will also boast shimmer, satin, semi-matte, and metallic finishes to add even more depth.
Olive stone shimmer and heritage reds are core/perennial color stories, so businesses shouldn’t hesitate to capitalize on their high demand. Here’s a closer look at the primary colors to focus on.
| Cranberry Juice |  |
| Crimson |  |
| Olive Stone Shimmer |  |
5. Sensual tones and rich darks
This mystical palette infuses the high-energy feel of nightlife with the calming look of alt-wellness. The trend’s color combination evokes electric psychedelic spiritual and fantasy feelings, making for an absolutely unique and captivating experience.
Brands can adopt sensual tones and rich darks with fragrances, lipsticks, bath/body items, wellness tools, packaging, and home fragrances. The finishes are glossy, latex, shimmer, soft-matte, and matte—all versatile and vibrant. Check the table below for this trend’s key colors.
| Electric Fuchsia |  |
| Midnight Blue |  |
| Celestial Yellow |  |
| Sepia |  |
6. Grounded darks
Grounded darks are an update to last season’s more intimate rust tones. Their vibes are perfect for solid products, fragrances, wellness tools, lipsticks, packaging, bath/body items, and eyeshadows.
More importantly, grounded darks are on the rise because they are all about wellness and inherent natural beauty, much like how baked earth and landscapes rich in minerals make consumers feel. These hues have one mission: to bring the rich, rejuvenating qualities of the desert and themes of transition into beauty and wellness practices.
It is a grounded and luxe color experience available in glossy, soft-matte, matte, and satin finishes. And the best thing? Grounded Darks have a huge growth potential, so experts insist on buying them in larger volumes. Here are the key colors for this trend.
| Robust Red |  |
| Amber Haze |  |
| Amber Terrain Shimmer |  |
| Midnight Blue |  |
| Primal Green |  |
7. Wellness tones
Some color trends combine more than one hue for an ultra-trendy effect, and the wellness tones from 2025 are one of the special ones. This color trend combines transformative colors, restful hues, and pops of Jelly Mint. The result is a killer palette that perfectly blends futurism/fantasy and a gritty, glowing aesthetic.
Wellness tones bring a refreshing yet directional look to skincare, packaging, bath and body products, wellness items, and semi-permanent hair color. This trend also offers matte, semi-matte, metallic, semi-glossy, and semi-sheer finishes. Here’s a closer look at the new colors.
| Celestial Yellow |  |
| Dusted Grape |  |
| Transformative Teal |  |
| Mint Jelly |  |
8. Freshly crafted classics
This palette of lava red, classic navy, and rustic caramel injects the warmth of a sunbaked holiday into consumers’ lives. With newly created classics, retailers can remind customers that summer’s heat can live in every season.
With their bold presence, these colors will seamlessly update packaging, semi-permanent hair color, home fragrance, lipstick, lip gloss, and makeup bags. They also look terrific in glossy, semi-glossy, and matte finishes. Here’s a look at this trend’s key colors.
| Classic Navy |  |
| Lava Red |  |
| Rustic Caramel |  |
Bottom line
With consumers’ growing focus on the impact of their choices, businesses must take a different approach to beauty and wellness to keep up with this fast-paced world. Instead of focusing all their efforts on selling the product, retailers should use colors to convey deeper meanings, offering consumers a sense of healing, joy, heritage, strength, duality, creativity, or celebration.
That way, whatever beauty products businesses offer will appeal to the target consumer—not just in an aesthetic sense, but genuinely relate to them. But remember to focus more on sustainable color palettes with long-lasting appeal, especially those that extend beyond seasonal trends.
