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How To Choose the Best Basketball Shoes in 2023

A pair of basketball shoes

Basketball is a fast-paced competitive sport that demands speed, agility, and split-second decisions, but underlying all these skills is the player’s choice of footwear. A pair of basketball shoes can make or break a player’s performance. It’s not just about aesthetics or brand appeal; the design and functionality of these shoes can significantly impact a player’s performance on the court, providing ample protection against injuries and enhancing a player’s agility.

For sellers, understanding this link between performance and footwear is paramount. It’s not about merely stocking the latest trends or popular brands. It’s about ensuring that every pair on the shelf offers a potential competitive edge for the wearer. Consequently, the challenge lies in understanding the evolving features and technologies of basketball shoes and making informed stocking decisions that resonate with both beginners’ and professional players’ needs.

Table of Contents
Basketball shoe market outlook and dynamics
Types of basketball shoes
Critical considerations when purchasing basketball shoes

Basketball shoe market outlook and dynamics

The basketball shoe market in 2023 presents a promising landscape for sellers with its steady growth and vast opportunities. According to the latest data from Future Market Insights (FMI), the market has seen notable growth in recent years. In 2022, the market was valued at US $2.5 billion and is projected to reach US $3.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 3.7%. 

The popularity of basketball shoes is fueled by several crucial factors. Foremost is the global rise in basketball’s popularity, with leagues like the NBA gaining international recognition and viewership. This is further reinforced by collaborations between shoe manufacturers and iconic basketball players, translating the athletes’ charisma and skill directly into footwear appeal. Beyond the court, the versatility of basketball shoes makes them a favored choice for casual wear and other athletic activities. 

Additionally, technological innovations, such as the integration of performance metrics and adaptability features that cater to both professional players and fitness enthusiasts, have also played a part. 

Lastly, the surge in health and fitness consciousness, combined with the growing street fashion trends, has embedded basketball shoes firmly into modern lifestyle and fashion aesthetics.

Types of basketball shoes 

Basketball shoes come in different designs, each tailored for specific needs and preferences. These shoes can be categorized based on their ankle height, intended use, and performance attributes.

Ankle height

Basketball shoes come in various ankle heights, including:


High-tops are renowned for their enhanced ankle support, providing players with added confidence in safety during intense gameplay. These shoes are particularly appealing to players involved in rebound or shot-blocking roles, as the extended ankle coverage offers both added protection and support. 

Google Ads data reveals that high-top basketball shoes received 2,400 average monthly searches over the last 12 months in the US, demonstrating that there is consistent interest in this style. For sellers, stocking a variety of high-tops means they are in a prime position to cater to this demand, potentially boosting sales and customer loyalty.


A pair of mid-top basketball shoes

Mid-tops are a versatile go-to choice for those players seeking a balance between flexibility in movement and a reasonable level of ankle support. 

According to Google Ads, average monthly searches for this type of basketball shoe was between 250 and 1,000 in the US over the past 12 months. Sellers stand to gain by ensuring a consistent stock of these shoes, appealing to a broad range of players, and ensuring they don’t miss out on potential sales.


A pair of low-top basketball shoes

Prioritizing agility and speed, low-tops have become the favored choice for guards and players who rely heavily on swift footwork. With minimal ankle coverage, these shoes offer maximum freedom, making them perfect for players who prioritize movement. 

The popularity of low-top basketball shoes is underscored by consistent average monthly searches of 1,300 in the last 12 months in the US, according to Google Ads. Sellers can benefit from stocking this type and catering to this growing demographic, potentially driving up sales and expanding their customer base.

Performance shoes

A pair of high-performance basketball shoes

Performance shoes represent the pinnacle of basketball footwear technology. Integrated with features like responsive cushioning and adaptive fit, they’re tailored for serious players who won’t compromise on their gear. 

The demand for performance basketball shoes has increased in the last 12 months in the United States. According to Google Ads, the average monthly search for related keywords is 200-1,000. This means there’s evident demand for high-quality, technologically advanced footwear. Sellers can significantly enhance their offerings and appeal to the more professional segment of players by having these on their shelves.

Outdoor basketball shoes

A basketball player in outdoor basketball shoes

Basketball isn’t just an indoor sport. For players who frequent the rougher terrains of outdoor courts, outdoor basketball shoes are essential. Built with durable outsoles, these shoes are designed to withstand the demands of concrete courts while guaranteeing longevity and consistent performance.

These shoes are quite popular, especially in the United States. Google Ads data indicates that they and related keywords received 1,000-5,000 average monthly searches in the last 12 months in the US. By stocking these, sellers can cater to the large segment of outdoor players, ensuring they meet the diverse needs of the basketball community.

Critical considerations when purchasing basketball shoes

A collection of basketball shoes

As the demand for basketball shoes grows, sellers must understand the specific needs of players as well as the critical factors that consumers consider when purchasing basketball shoes. 

Here are some of the factors that buyers consider:

Fit and comfort

A basketball shoe’s fit and comfort are crucial factors considered by buyers when buying a new shoe. A well-fitting shoe, which is snug but doesn’t restrict movement, is vital for any player. This ensures that players can remain comfortable even during prolonged play. Sellers should stock various sizes and designs to cater to various foot shapes and sizes.


A shoe’s grip on the court is crucial. High-quality traction can significantly enhance a player’s agility, movement, and overall performance. Sellers should emphasize shoes with consistent grip quality, as it’s a feature that players frequently prioritize.

Support and stability

Basketball involves a lot of sudden movements, jumps, and turns, which makes ankle support and overall shoe stability indispensable. A shoe that provides firm support reduces the risk of injury and boosts confidence during play. By stocking a range of shoes that offer varying degrees of support, sellers can better cater to the needs of different players.


Beyond comfort, cushioning plays a role in a shoe’s responsiveness and shock absorption. In addition, the quality and type of cushioning can affect a player’s landing and movement on the court. Sellers should learn about the various cushioning technologies used in shoes, as buyers might seek their advice.

Style and design

While it may not directly influence a player’s performance, the style and design of a basketball shoe can’t be overlooked. Many players, especially in professional leagues, have personal preferences regarding the look of their shoes. By stocking a diverse range of stylish designs, sellers can appeal to a broader audience.


Basketball shoes dictate a player’s performance, safety, and overall experience on the court. From ensuring optimal grip on the court’s surface to providing the necessary support to the foot and ankle during rapid movements and jumps, the right pair of shoes can be the difference between peak performance and potential injuries.For sellers, it’s not enough just to have an inventory of basketball shoes, they must also understand the needs of different players, from casual enthusiasts to professional athletes. In addition, as the market evolves, so do the technologies and designs. Consequently, sellers should also invest time in continuous research by browsing what’s available on platforms such as Alibaba.com. This ensures that they can stock the latest, most relevant, and highest-quality basketball shoes tailored to meet the diverse demands of 2023.

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