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Prints & Graphics: 5 Women Trends for Autumn/Winter 2023/24

A woman in a bold print and graphic design

Prints and graphics trends in women’s fashion lean toward versatility, sustainability, and trans-seasonal prints.

As inflation escalates worldwide, disposal incomes are shrinking, creating an increased need to balance traditional, hardworking prints and versatile bold designs.

A significant theme in women’s prints and graphics is sustainability. Most manufacturers use water-based dyes to reduce energy waste and harmful toxins in apparel. 

These women’s prints and graphics trends for autumn and winter 23/24 are set to be highly sought after by customers. 

Table of Contents
Women’s fashion global market value
5 prints and graphics trends to watch
Final thoughts

Women’s fashion global market value

The global women’s fashion market was valued at US$ 1516.2 billion in 2020. It is expected to grow at a compound annual growth rate (CAGR) of 4.7% until 2025. 

The growth is attributed to the increasing female population across the globe. Further, evolving fashion trends and the growing influence of social media on fashion are pushing manufacturers to introduce new styles and designs continually.

The ecommerce sector is also a significant catalyst for the women’s fashion global market growth. Europe is the largest shareholder in the market owing to the large economically independent female population. 

5 prints and graphics trends to watch

Grunge romance

Grunge romance is a popular style that combines the edginess of grunge with the softness of romantic elements. 

The feeling of anemoia and nostalgia among Gen Z continues to spark interest and the revisiting of the grunge romantic styles. There is a significant growth in dark shades, with dark-based florals dominating the grunge romance. 

Here are some of the key grunge romance designs;

– Floral prints with a distressed texture: Florals are a classic element of romantic fashion, but when combined with a grunge texture, they take on a whole new vibe. 

– Heart graphics with a grunge twist: Hearts are another classic romantic element that can be given a grunge twist. You can combine heart graphics with other edgy elements, like skulls or barbed wire.

Vintage-inspired prints with a grunge texture: Vintage-inspired prints, like polka dots or stripes, can be given a grunge texture to create a unique look. 

Pattern-full checks

Pattern-full checks designs for women feature supercharged tartans and perennial checks with the bold combination of breathing new life. Amp-up reviews for the youth market and toned-down designs for conservative consumers are also on the rise.

Heritage-driven patterns are dominated in this segment by their trans-seasonal appeal. Consider stocking this statement-making trend to help in key marketing messages while appealing to younger women.

Sustainability is a core theme helping create spliced techniques and patchwork for creative younger consumers. 

Anonymity black and white

Anonymity black and white prints and graphics can be a chic and versatile choice in women’s fashion. Monochrome designs are rising again over the top color shades. Simplicity transcends seasons and gives renewed importance to classic houndstooth and checkerboard prints.

Here are some popular black-and-white prints and graphics that you might find in women’s clothing:

– Polka dots: Black and white polka dots are a classic and playful print that can add a retro-inspired touch to an outfit.

– Stripes: Black and white stripes can create a timeless and sophisticated look. They can be worn vertically or horizontally and mixed and matched with other prints.

– Abstract designs: Black and white abstract designs like brushstrokes or splatters can create a unique and artistic look. They can add a sense of whimsy and creativity to an outfit.

– Lace: Black and white lace can add a romantic and feminine touch to an outfit. It can be worn as a statement piece or layered with other fabrics for a textured look.

The anonymity black and white prints and graphics can be a stylish and timeless choice in women’s fashion. They can be mixed and matched with other colors or worn individually for a monochromatic look.

Ornate florals

Ornate florals are a beautiful and intricate choice in women’s fashion prints and graphics. This historical take on florals and paisleys is a move from the cottagecore ditsies of last season. The hardworking trans-seasonal color palette refreshes it, including pink clay and warm neutrals. 

Here are some popular ornate floral prints and graphics that you might find in women’s clothing:

– Watercolor florals: Watercolor florals feature flowers painted with a soft and dreamy quality. They can create a whimsical and artistic look.

– Embroidered florals: Embroidered florals feature flowers stitched onto fabric in intricate and detailed patterns. They can create a textured and dimensional look.

Mixed florals: Mixed florals feature different types of flowers in the same print, creating a fun and eclectic look. They can be paired with other prints or worn on their own.

Dark florals: Dark florals feature flowers in deeper colors, such as black or navy. They can create a moody and dramatic look for fall or winter.

Psychedelic boho

Psychedelic boho women’s fashion is a style that draws inspiration from the hippie culture of the 1960s and 1970s, with a focus on bright colors, bold prints, and flowing fabrics. 

It is essential to refresh the turn and look toward a more feminine, boho aesthetic that works into stripe updates and retro geos.

Here are some key elements of the psychedelic boho style:

– Tie-dye: Tie-dye is a classic element of the psychedelic boho style. It involves twisting, folding, and tying fabric before dyeing it in vibrant colors, creating unique and colorful patterns.

Floral prints: Floral prints are a staple of the boho style, with large, bold patterns in bright and contrasting colors.

– Fringe and tassels: Fringe and tassels add movement and texture to clothing and accessories, commonly found on jackets, bags, and jewelry.

Maxi dresses and skirts: Maxi dresses and skirts are long and flowing, often made from lightweight fabrics like cotton or chiffon. They are often decorated with colorful prints and embroidery.

– Wide-leg pants: Wide-leg pants are comfortable and flowy and are often paired with crop tops or tunics.

Final thoughts

Each season and year comes with new patterns, trends, and designs. Bold, sustainable, circular, and trans-seasonal prints and graphics will dominate women’s fashion in autumn/winter of 23/24.

Trans-seasonal versatility and wearability will be the key consideration favoring the easy or classic color palettes. 

Businesses should stock these cool women’s print and graphics trends for autumn/winter 23/24 to capitalize on the increased demand. 

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