Shopify Bundles: A Complete Guide

Table of Contents
1. What are Shopify bundles?
2. Why use Shopify bundles?
3. Types of Shopify bundles
4. How to create bundles on Shopify
5. Best Shopify bundle apps
6. Wrap up

Shopify store owners often face the challenge of increasing average order value while enhancing the customer experience. One highly effective way to do this is by offering product bundles.

Using Shopify bundles, you can strategically combine products that offer added value to customers and increase your bottom line.

Whether you’re looking to clear inventory, introduce new products, or simply maximize your ecommerce sales, understanding and leveraging Shopify product bundles can be a game-changer. Use this guide to learn how Shopify bundles can help you create irresistible offers that attract customers and encourage larger purchases.

What are Shopify bundles?

Shopify bundles are groupings of products you curate and sell together at a single price, often at a discount compared to buying the items separately. Shopify bundles include pre-set combinations and customizable package options where customers can select from a group of items.

Bundles typically contain similar products (like a skincare set), complementary items (such as a camera with accessories), or thematic collections (like a “summer essentials” or “holiday cheer” pack) and are designed to help you enhance your offerings and drive more purchases.

Why use Shopify bundles?

Shopify bundles offer multiple benefits for both you and your customers. For store owners, bundles can:

Increase average order value
Boost sales of slower-moving inventory
Simplify the shopping experience

They’re also an effective way to introduce your customers to new products you launch. Plus, Shopify bundles can enhance perceived value and make purchases more attractive to price-conscious shoppers.

For customers, bundles offer convenience, savings, and a curated shopping experience, which goes a long way in customer satisfaction. Bundling items in your shop is also particularly appealing for gift-giving or when customers are unsure which specific products to choose.

Types of Shopify bundles

There are three main types of Shopify bundles: fixed, multipack, and mix-and-match. Each option has unique advantages. Here’s how they break down:

Fixed bundles

Shopify’s fixed bundles are made from a predetermined set of products, and your customers choose from variants you set associated with the products. For instance, if you sell and promote skincare products, you might choose fixed bundles for selling specific products together in different capacities, like cleansers, toners, and moisturizers.

Unlike multipack and mix-and-match bundles, fixed bundles combine a specific set of products that customers would normally use or consume together.

Multipack bundles

Multipack bundles are a fixed bundle that includes more than one of the same item. For example, if you sell clothing and apparel, you could create a multipack bundle that features two, three, or more of your best-selling T-shirts in the same package, and customers can choose different colors or patterns.

Using multipack bundles allows you to promote a lower-priced option than if customers purchase the item individually, ultimately encouraging more purchases.

Mix-and-match bundles

Mix-and-match bundles give shoppers the freedom to build their perfect package before checkout. But, unlike what the name implies, your customers don’t get free reign to choose random products to bundle.

Instead, you build a process that groups related products together that shoppers can customize as they checkout. For example, a home goods ecommerce store might use mix-and-match bundles to sell bathroom towels, rugs, and shower curtains. Then, customers would be able to choose from different sizes and color options.

The beauty of this Shopify bundle option is that you can personalize different options for the customer’s shopping journey.

How to create bundles on Shopify

Creating bundles on Shopify typically involves using either built-in features or third-party apps, depending on your specific needs. Shopify’s native product variant system can be used for simple bundles.

For more complex bundling options, specialized apps from the Shopify App Store offer advanced features like dynamic pricing, customizable bundles, and bulk creation tools. These apps often provide user-friendly interfaces to select products, set pricing, and manage inventory for your bundles.

Best Shopify bundle apps

Here’s a list of the best Shopify bundle apps that many successful ecommerce stores use. Each listing contains an overview of the app’s core features and indicative pricing to help you select the Shopify bundle app that will provide the best value for your ecommerce store.

Dioro

Rating on Shopify: 5/5 (one review)
Pricing: $9.90/month with 14-day free trial available

Dioro is a bundles app that focuses on increasing store AOV with couple of clicks. Native integration with Shopify allows merchants to create different bundles based on different product categories, specific topics or favorite products. User-friendly interface allows to create of bundles with different discount types.

Automated syncing takes minimal effort, so you can manage your bundles without the headache. You can also use Dioro’s builder to create your own custom product bundles and promote items featured in your store.

Here are several more key features:

Create fixed bundles, upsell and cross-sell bundles, variant bundles, frequently-bought-together bundles, and custom bundles
Fixed pricing, discount pricing, target price, buy-one-get-one free, bulk pricing, and percentage-based pricing
Easy to use with no coding required

Rebolt – Bundle Products

Rating on Shopify: 4.8/5 (920+ reviews)
Pricing: Free plan with paid starting at $14/month up to $49/month, plus a seven-day free trial

The Rebolt Bundle Shopify app by WebContrive lets you sell bundles with different products or different variants of the same product. It also enables you to recommend complementary items to boost your store’s average order value.

Using this app, you can also encourage shoppers to buy higher quantities of the same item or let them mix and match their own bundles. Furthermore, it comes with a simple but detailed dashboard so you’re always informed and in control.

You can also benefit from:

Unlimited bundles and bundle discounts to increase sales
Product bundles, mix-and-match bundles, and quantity discounts
Frequently bought-together, combo, and popup bundles
Customizable bundle widget to match your store’s style
Integrate with page builder, upsell, and side cart apps

Bundles Upsell by Pickystory

Rating on Shopify: 4.8/5 (760+ reviews)
Pricing: Free plan and two paid plans: Standard Tier 1 and Standard Tier 2, priced at $29.50/month and $49.50/month, respectively. Paid plans come with a 30-day free trial

The Bundles Upsell Shopify app by Pickystory lets you create several types of bundles for your ecommerce store. Using this app, you can easily customize the design of your deals for consistent branding. Plus, you can showcase deals on different pages using a drag-and-drop designer.

Among the most commonly cited reasons for voting this as one of the best Shopify bundle apps is that it ensures your inventory is automatically synced. Additionally, analytics features are incredibly useful for tracking the performance of all your Shopify bundles.

Additional key features include:

Sell bundles as individual products and offer bundle builders and quantity discounts
One-click upsell bundles, mix-and-match, buy-one-get-one free, and kit bundles
Featuring PickyCart, a smart cart with tiered rewards, including free shipping, gifts, and discounts
Post-purchase upselling capabilities during checkout
Fully customizable with no coding required

Frequently Bought Together

Rating on Shopify: 4.9/5 (2,420+ reviews)
Pricing: Free developer plan. Unlimited plan available at $19.99/month, with a five day free trial

Seeing recommendations for complementary products encourages shoppers to add more to their cart, and this is exactly what the Frequently Bought Together Shopify app by Code Black Belt enables.

The app lets you design discount bundles, cross-sells, and upsells with incredible customizability. Additionally, it is powered by artificial intelligence that continuously improves recommendations to optimize for higher revenue. The app also lets you monitor the performance of your Shopify bundles through a dashboard that tracks renders, views, clicks, cart adds, and conversions.

Bundler ‑ Product Bundles

Rating on Shopify: 4.9/5 (1,700+ reviews)
Pricing: Free plan available. Paid plan starts at $6.99 per month. The Premium plan for $6.99/month and Executive plan for $9.99/month both come with a seven-day free trial

The Bundler ‑ Product Bundles Shopify app by Goldendev | Nice is one of the simpler yet equally effective tools for creating combo deals and discounts online. Using this app, you can create customized bundles that are easily configured with your own texts and calls to action. The app also lets you create custom popups to drive sales for your Shopify bundles.

Apart from letting you offer percentage or dollar-value discounts for combinations of items, this app lets you easily offer mix-and-match bundles. All you need to do is select the items that shoppers can choose from and the app will add to cart and apply the appropriate discounts automatically.

Bundable ‑ Customizable Kits

Rating on Shopify: 5/5 (140+ reviews)
Pricing: 14-day free trial. Paid plan is $18.50/month

The Bundable ‑ Customizable Kits Shopify app by Sovi Apps specializes in mix-and-match bundles. It takes your entire inventory and enables shoppers to create their own bundles composed of products they choose themselves. Fixed bundle pricing or percent-based discounts are applied when certain thresholds are met.

The app’s note feature can enhance your customer’s experience. In the checkout process, shoppers can type in a note which will be included in the bundle when it’s shipped out. This is an incredibly simple but thoughtful feature, especially if your products are commonly given away as gifts.

Several more key features include:

Percent and fixed-value discounts based on price or quantity
Simple setup and intuitive design
Easy to install with no coding required
Customizable notes for bundles
Custom image and description options

Bold Bundles ‑ Product Bundles

Rating on Shopify: 4.1/5 (640+ reviews)
Pricing: 14-day free trial. The Basic plan is $19.99/month and the Premium plan is $29.99/month

The Product Bundles Shopify app by BOLD specializes in “frequently bought together” bundles. It enables you to recommend similar or complementary products and lets shoppers access deals with a single click. This app is also enhanced with AI so it can decide on recommendations and learn the most effective ones to drive sales.

Using this app to create Shopify bundles, you can promote buy-one-get-one deals and mix-and-match combinations. Regardless of the type of bundling you use, this tool ensures that you don’t have any inventory management issues due to the combinations.

Bundle Builder

Rating on Shopify: 4.2/5 (330+ reviews)
Pricing: 14-day free trial. Two paid plans: Growth plan at $25/month and Premium plan at $299/month

The Bundle Builder by Kitenzo is one of the newer tools but has quickly gained a reputation as one of the best Shopify bundle apps because of the intuitive interface it provides to both shoppers and shop owners. Using this tool, you can let your customers create mix-and-match bundles using the parameters you set.

Bundle Builder also offers:

Personalized onboarding calls for easy setup
Full-page bundling options, high-quality designs, and an engaging bundle-building experience
Display capabilities for showcasing bundles on product pages
Fixed, percentage-based, volume-based, and tiered discount options
Easy to use and manage with a simple UI and visual editor

MW Product Bundles & Add‑ons

Rating on Shopify: 4.8/5 (95 reviews)
Pricing: Free

The MW Product Bundles & Add-ons Shopify app by Mageworx is a versatile Shopify app that can help store owners boost revenue through smart product combinations and pricing strategies. It allows you to create attractive bundles, utilize cross-selling techniques, and offer volume-based discounts.

Other key features include custom product bundles, “Buy X, Get Y” promotions, checkout add-ons, and personalized recommendations. The app also maximizes transaction values and enhances customer satisfaction by focusing on strategic product groupings.

Wrap up

If you’re looking to sell more on Shopify, bundle products and package them as irresistible deals. You can do this by combining complementary products. Alternatively, you can use this tactic to push discovery for new or slow-moving goods. You can also curate gifting packages or combine items on clearance.

No matter how you want to implement this tactic and your objectives for doing so, there is a Shopify bundle app to suit your needs. Remember that the best Shopify bundle app isn’t always the cheapest one that does the job but the one that will offer the best value and maximize your sales potential.

Source from Omnisend

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