AliExpress and Temu are two of the most popular e-commerce platforms in town. While AliExpress has been a fan favorite for over a decade—facilitating over 150 million users in more than 230 countries—Temu is the new contender on the market.
Temu announced its presence in a Super Bowl ad in early 2023 with two spots costing an estimated US$ 14 million, and the platform is already making big waves in the e-commerce industry. In December 2022, it was the most downloaded app on Apple and Google, and by January, it had been installed 19 million times. But even though these stats are impressive, sellers still need to consider which app is right for them.
Read on for an in-depth review of these two popular shopping apps that will consider everything from a platform overview to product quality, range, shipping, and more!
Table of Contents
A brief overview of Temu and AliExpress
Key areas of comparison: Temu vs. AliExpress
Quick summary: AliExpress vs. Temu
Conclusion: Which is better?
A brief overview of Temu and AliExpress
Temu is owned and operated by the Chinese-based and Cayman Islands registered company PDD Holdings, which also owns Pinduoduo, a well-known online commerce platform in China.
Temu allows China-based vendors to sell and ship directly to customers without relying on warehouses in the destination country. Within a year, Temu gained an impressive 1 million users. The platform is famous for marketing strategies that emphasize discounts and freebies, and it sells products at lower prices than Amazon.
AliExpress, on the other hand, is owned by the Chinese company Alibaba. Alibaba launched AliExpress in 2010 to facilitate individual consumers to purchase goods without worrying about minimum order quantity.
AliExpress has become a leading B2C e-commerce platform, and sellers are typically small to medium businesses. The platform is famous for offering millions of products at affordable prices. On top of this, it is a top hub for dropshippers due to offering the freedom to choose various products at competitive prices with secure buyer protection and without the need to worry about inventory.
Key areas of comparison: Temu vs. AliExpress
User interface: App and website design
Navigating Temu
Temu has a mobile app for Android and Apple users.
The Temu app has the following mobile app specifications:
- Rating: 4.2
- Reviews: 819 K
- App space: 24 MB
- Downloads: 50 million
Temu’s website has modern aesthetics, featuring a contemporary color palette and a sleek, intuitive interface.
Buyers can explore websites in two languages:
- English
- Spanish
Temu has filters and search bar options. App users can also use the image search option. The home page is loaded with deals, offers, and sales.
Temu’s website is user-friendly. Visitors can quickly locate products and access essential features without encountering unnecessary distractions.
On clicking the image of the product, the buyer can quickly view the photo, see the price, add the item to cart, and review stars and ratings. The app also displays the remaining stock quantity and the number of products sold.
Navigating AliExpress
AliExpress has both a website and an app. Their app is also available for Apple and Android users.
The AliExpress mobile app has the following specifications:
- Rating: 4.6
- Reviews: 14.5 million
- Users: 500 million
The AliExpress website layout is minimal, having vibrant aesthetics.
The website is easy to navigate, and customers can quickly find products due to multiple sorting features.
The website shows 13 main categories on the left side of the website that are further divided into multiple sub-categories.
Categories and product listings are neatly organized, allowing users to browse a wide range of products efficiently.
When consumers click on the image, they can add it to their wish list and see the price, shipping details (free or paid), items sold, rating stars, and review numbers. It also has uncultured sections for promotions on the homepage.
Consumers can view the AliExpress site in the following 16 languages:
- Russian
- Portuguese
- Spanish
- French
- German
- Italian
- Dutch
- Turkish
- Japanese
- Korean
- Thai
- Vietnamese
- Arabic
- Hebrew
- Polish
- English
Product range and quality
Product variety and quality on Temu
Temu provides many items, including clothes, beauty products, shoes, electronics, and small home appliances. With 29 main product categories and 250 subcategories, Temu focuses on providing a unique and carefully curated collection.
Temu has over 11 million small businesses and suppliers, so buyers can easily find handmade items or entirely manufactured ones.
Temu’s unique selling point is lower prices, which affect the quality of the products.
The most common way to check the quality of products on online platforms is to read reviews under product listings.
As Temu is new, it has fewer reviews on products, which can make it hard for buyers to check the quality of the product.
Product variety and quality on AliExpress
AliExpress has a wide range of products due to housing many sellers and being an established marketplace. This means that buyers can find almost any product on AliExpress.
Nonetheless, buyers should read reviews and ratings before buying products.
AliExpress offers millions of products in 30 niches, such as food, home, and consumer electronics.
The quality of products at AliExpress depends upon sellers. This means that AliExpress has a range of products from cheap to high-quality.
That said, the products tend to be reasonably priced for their quality because they come directly from the manufacturer.
Pricing comparisons
Examining Temu’s pricing structure
Temu’s main marketing strategy is offering the lowest prices, which attracts buyers to purchase products from Temu.
In just one year, they made a name in the industry for providing products at the most affordable price in the market.
Their deals are the cherry on the top. Temu will provide the price difference if the list price of the item purchased is reduced within 30 days of the purchase.
They offer deals regularly. Temu connects buyers directly with Chinese sellers and manufacturers; no third party is involved. This also influences the pricing structure.
Here is a price comparison:
Category: Women’s jeans
Price (lowest to highest): US$ 8 to US$ 111
However, it’s Temu’s strategy to show every product at a sales rate. This means these US$ 111 jeans are available at US$ 27 on sale.
Lowest price jeans:
Highest price jeans:
Examining AliExpress’s pricing structure
AliExpress has a competitive price due to having millions of sellers. This means buyers have multiple pricing ranges from low to high.
AliExpress charges between 5% to 8% on each sale to sellers, and some sellers sell products at a high rate for this reason.
AliExpress aims to directly connect sellers and buyers so buyers can directly negotiate prices with sellers.
And AliExpress also rolls out offers to attract buyers.
Here is a price comparison:
Category: Women’s jeans
Price (lowest to highest): US$ 8 to US$ 1440
Lowest price jeans:
Highest price jeans:
Refund and return procedures
Refund and return on Temu
Temu offers returns and refunds for almost all items within 90 days of purchase. The few exceptions are for:
- Clothing items that are worn, washed, damaged, with tags, packaging, or hygiene stickers removed, or in an incomplete set
- Items that are labeled as non-returnable
- Free gifts
In addition, the first return for every order is free.
They process the refund within three working days after receiving the package.
Refund and return on AliExpress
AliExpress offers customers a “Free Return Service,” where buyers get an extra 15 days to return an item, which is free.
Depending on the customer’s payment method, getting a refund takes 3-20 working days.
AliExpress provides 90 days of buyer protection. It starts when the seller ships your order and lasts up to 90 days.
It’s applicable if:
- The customer has not received the order by the end of the buyer protection period
- The item you received is not as described
- The customer starts a dispute and provides evidence to support the claim
AliExpress also offers a two-year warranty for most of the products for EU countries. Buyers can manually add the warranty or automatically add it while purchasing.
Customer support and assistance
Customer service on Temu
Temu provides customer service as a chatbot on the homepage.
Other options include:
- Contact the seller
- Customer service
Customer service on AliExpress
Buyers can use a chatbot for help.
The helpline is available 24/7.
The customer service team speaks English, Russian, French, Portuguese and Spanish.
But if they need to contact the seller, they can easily contact the seller.
Delivery and shipping
Delivery timing and tracking: Temu
Temu ships products to a few countries:
- Australia
- Austria
- Belgium
- Bulgaria
- Canada
- Chile
- Cyprus
- The Czech Republic
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Ireland
- Italy
- Israel
- Japan
- Latvia
- Lithuania
- Luxembourg
- Malaysia
- Mexico
- Netherlands
- New Zealand
- Norway
- Philippines
- Poland
- Portugal
- Romania
- Slovakia
- Slovenia
- South Korea
- Spain
- Sweden
- Switzerland
Temu offers two shipping options:
- Standard shipping
- Express shipping
Standard shipping
In standard shipping, buyers receive their goods for free, which takes 8 to 25 days.
Tracking is available in standard shipping.
Express shipping
It’s a tailor-made shipping method. The Temu team will give an estimated shipping time after confirming the orders.
It’s faster than standard shipping. They charge US$ 12.90 for orders below US$ 129.
Temu often offers free shipping as a deal. Free standard shipping on all orders until September 6th at 11:59:59 pm PDT. Customers can track their order in Express shipping.
It provides free express shipping on orders over US$ 129.
It gives a US$ 5 credit (standard shipping) or a US$ 13 credit (express shipping) for late delivery.
Temu offers almost free shipping and takes 30 days to deliver the package.
Delivery timing and tracking: AliExpress
AliExpress ships products to 230 countries worldwide.
In AliExpress, shipping methods are set by the seller.
Products are delivered from China as most sellers are from China.
AliExpress shipping time depends upon the destination.
AliExpress has 14 shipping methods.
Standard shipping takes 15 to 45 days to deliver the package. It’s almost free. But often, the seller charges US$ 1 to US$ 3. While AliExpress premium shipping takes 7 to 15 days.
Here are the different shipping tracking and delivery details:
| Name | Tracking? | Received in |
| AliExpress Standard Shipping | Yes | 15-20 days |
| AliExpress Saver Shipping | Yes | 30 days (15-20 days if the order is combined) |
| AliExpress Premium Shipping | Yes | 39 days |
| Cainiao Standard for Special Goods | Yes | 43-68 days |
| Cainiao Super Economy for Special Goods | No | 30-50 days |
| Cainiao Super Economy Global | No | 30-60 days (if combined, 30 days) |
| Cainiao Warehouse Standard Shipping | Yes | 3 days if it’s in stock in your country7 days if in any other European warehouse |
| Cainiao Expedited Economy | No | 30-50 days (if the order is combined, 15-20 days) |
| China Post Air Parcel | Yes | 52 days |
| Turkey Post | Yes | 7-30 days |
| Seller’s Shipping Method | No | Depends on the courier company chosen by the seller |
| FedEx | Yes | 24 days |
| DHL | Yes | 21 days |
| e-EMS | Yes | 45 days |
Payment methods
Temu payment channels
Temu accepts major credit/debit cards, including Visa, Mastercard, Discover, American Express, JCB, Diners Club, and Maestro.
Besides credit cards, it also accepts:
- Temu Credit
- Apple Pay
- Google Pay
- Cash App Pay
- Buy Now and pay later services, including Klarna, Afterpay, and Affirm.
AliExpress payment channels
AliExpress has the following payment methods:
- AliPay AliExpress
- PayPal
- Credit Card
- Debit Card
- Qiwi Wallet Alipay
- Webmoney
- Doku
- Boleto
- Mercado Pago
- Giropau
It also accepts bank transfers on orders above US$ 20:
- Conversion to currencies from 51 countries
- Support for 38 local payment channels for secure payment and transaction
Quick summary: AliExpress vs. Temu
| Features | Temu | AliExpress |
| Marketplace type | B2C | B2C |
| Users | 5.3 million users | 150 million users |
| Countries | 23 countries | 230+ countries |
| Product categories | 29 main product categories and 250 subcategories | 13 main and multiple sub categories for 100 million products |
| Marketing strategy | Number of deals and sales | Offering products at all prices |
| Dropshipping | No | Yes |
| Atotranslation | 2 languages | 16 languages |
| Product quality | Low | Low to high |
| Shipping and delivers | Fast shipping and two shipping channels | Slow shipping and multiple shipping channels |
| Shipping cost | Free on standard shipping | Depends upon seller |
| Returns and refund | 90 days | 90 days |
| Buyer protection | Yes | Yes |
| Customer support | Yes | Yes |
Conclusion: Which is better?
After comparing AliExpress and Temu, there are some key takeaways. Temu, though new in town, has made a name with its deals and fast shipping, ideal for customers less concerned about quality. Meanwhile, AliExpress, a well-known industry name, offers various products at various price points, with robust customer support and secure payment channels.
Temu and AliExpress both have their respective strengths and weaknesses, so customers should invest according to their preferences. That said, this guide has aimed to make it clear to businesses which platform they should be aiming at to source products that will help their business thrive.
