Effectively removing makeup is an important step for any skincare routine. Choosing the best makeup removal tools for home use will help the individual maintain clean skin and healthy skin. It will also help the skin to prepare itself to absorb nourishing products such as moisturizer. There are a lot of tools now available that seamlessly help to remove makeup. From reusable pads to cleansing brushes and unique gadgets, there’s something for every skin type.
Keep reading to learn more about which makeup removal tools are the most in demand among consumers.
Table of Contents
Global market value of makeup remover
Best types of makeup removal tools
Conclusion
Global market value of makeup remover
The increase in popularity of makeup as well as companies bringing more awareness to an evening skincare routine has helped drive makeup remover sales. More consumers are interested in maintaining a clean and healthy complexion, as well as creating a healthy skin barrier. Choosing the right makeup remover and tools is essential for this to happen. The market has also seen a rise in demand for plant-based makeup removers as well as eco-friendly packaging.
By the end of 2023, the global market value of makeup remover had reached USD 2.9 billion. This number is projected to increase by a compound annual growth rate (CAGR) of at least 3.52% between 2024 and 2033. This will bring the total value to approximately USD 4.1 billion by the end of 2033. Asia Pacific and the United States are where the most growth is expected. Makeup removers such as makeup removing gel and micellar water are two key products that will help boost sales.
Best types of makeup removal tools
There are a lot of options for consumers who are looking to use effective makeup removal tools. The most popular face tools offer a combination of effectiveness, convenience, and sustainability, which is why they appeal to such a wide audience. Consumers are actively looking for eco-friendly tools and ones that can be reused, rather than using regular disposable cotton pads or makeup wipes.
According to Google Ads, “makeup removal” has an average monthly search volume of 8100. Searches remain fairly consistent throughout the year, but January, May, June, and December are when searches peak at 9990 per month.
Google Ads also reveals that the most popular types of makeup removal tools are “cleansing brushes” with 40,500 monthly searches followed by “reusable cotton pads” and “silicone cleansing tools” which both receive 5400 average searches per month. Keep reading to learn more about the key features of these makeup removal tools.
Cleansing brushes
One of the most powerful tools for removing makeup is the cleansing brush. Not only does it remove excess makeup, it also provides a deep clean for the skin that other tools simply can’t. The cleansing brush is typically designed with vibrating or rotating bristles that work with a cleanser to dislodge oil, makeup, and dirt that’s trapped in the pores. It’s a gentle yet thorough motion that can even remove waterproof makeup. In more advanced models, consumers will have the option of customizing the intensity or the speed, making it more suitable for a range of skin types, including sensitive skin and dry skin.
The cleansing brush is a fantastic makeup removal tool that doubles as an exfoliator. By using this tool regularly, consumers will be promoting a smoother skin complexion and they’ll enhance the rate of absorption of skincare products. These brushes are known for giving spa-like results right from home and should be used in a circular motion for the best outcome.
Reusable cotton pads
With consumer buying habits becoming more eco-friendly, many people are turning away from single-use cotton pads. Instead, reusable cotton pads have emerged as a popular makeup removal tool. These pads are made from materials such as bamboo or microfiber and they can be used with water, micellar water, or cleansers to great effect. Since they’re washable and reusable, these pads are a great sustainable choice for the eco-conscious consumer.
Reusable cotton pads are known for being soft, so they’re ideal for use in delicate areas such as around the lips and eyes. They’re suitable for removing all types of makeup and they can also be used for applying skin care treatments. Another bonus of switching to reusable cotton pads is that they’re very versatile and cost-effective in the long term. Buyers recommend using them to remove eye makeup such as mascara and eyeshadow.
Silicone cleansing tools
Silicone cleansing tools are very popular among consumers who value versatility and hygiene during their daily skin care routine. This tool is useful for removing makeup thanks to its flexible bristles that work with a cleanser to lift makeup, daily oil accumulation, and dirt from the skin’s surface. At the same time, the silicone cleansing tool provides a gentle exfoliating effect to promote skin softening and rich hydration.
This cleansing tool is made from non-porous silicone that’s bacteria-resistant and easy to clean. This makes it a very effective yet low-maintenance tool to own. The gentle texture of the tool means that it won’t cause irritation, even in delicate areas, and the ergonomic design makes it very easy to grip. Overall, the silicone cleaning tool is perfect for any skin care routine and it’s a great sustainable accessory to own.
Conclusion
There are many unique makeup removal tools hitting the shelves thanks to a shift in consumer buying habits. The market is seeing an increase in demand for reusable tools that can be used for all skin types and that won’t cause irritation. It’s important that these tools are easy to use and can be combined with a cleaner of the individual’s choice to make them more appealing to buyers. In the coming years, demand for makeup removal tools is only set to increase, with eye makeup removers, cleansing oils, and an oil-based makeup remover taking centre stage.
