Hairstyles do more than enhance appearance; they shape identity and self-esteem. In a study exploring the connection between hair and identity among African American adolescent girls, one of the participants said that hair matters because “…it just shapes who I am… it makes me feel more confident and more girly.” Another girl said, “…but your hair kind of fits your image. If your hair is a mess, people are probably going to think you are a mess.”
These perspectives show the importance of hairstyles to girls. They shape their self-perception, identity, and self-esteem. Thus, most will play with cute hairstyles to express creativity, boost self-confidence, and feel special and empowered.
Brands and business owners in the hair industry can cater to these customer demographics by staying ahead of hairstyle trends. Knowing which styles girls are wearing can help businesses create products and offer services that genuinely resonate with them.
This blog covers trending hairstyles for girls and how brands can leverage them for better positioning and performance.
Table of Contents
Why knowing hairstyle trends matters for your brand
Top 7 trending hairstyles for girls
Basic high ponytail
Messy bun style
French braids
Single and double knot braids
Fishtail braids
Creative cornrows
Double bun style
Final takeaway
Why knowing hairstyle trends matters for your brand
In 2024, the global hair care market made approximately US $106.91 billion in sales. This amount will reach US $113.93 billion in 2025 and US $213.47 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.4%. More people are increasingly investing in hair products and services, including creative hairstyles for girls. This creates an opening for businesses in this sector, making it important for brands to stay ahead of the trends.
Staying aware of popular trends can help improve customer satisfaction. This awareness allows you to offer services that meet customer demands. In addition, you can develop hair care products that complement these current trends. This would improve your brand’s performance in the market.
Offering trendy hairstyles can increase brand awareness. For example, you can create popular hairstyle visuals and styling-related content. This can increase engagement and build a stronger customer awareness.
Top 7 trending hairstyles for girls
Hairstyles for girls can be about creativity, self-expression, or convenience. As a result, there are many different hairstyles that can be either everyday wear, for special occasions, or even school hairstyles. Brands can capitalize on this by offering easy-to-follow guides, DIY hacks, and innovative hair accessories that cater to these popular styles.
Below is a compilation of some trending cute hairstyle ideas for girls:
1. Basic high ponytail
The high ponytail never goes out of fashion. It is a go-to hairstyle for most girls since they can wear it to a ton of occasions, including school days, sports activities, and special events. Girls can wear this simple hairstyle with colorful bows, sparkly hairpins, and ribbons. It is suitable for medium and long hair.
2. Messy bun style
The messy bun is a stylish hairstyle for girls that gives a carefree vibe. Most little girls wear this style with accessories like floral clips, shimmery pins, and patterned scarves. This enhances the messy appearance without losing the hairstyle’s charm.
The appeal of the messy bun lies in its relaxed yet polished look. This makes it a favorite style for everyday wear and special occasions among young girls.
3. French braids
Some girls just want cute braids, like the French braid. This hairstyle involves weaving hair in a pattern that gradually incorporates more strands. Start with a small section on top and then keep adding hair as you braid in the usual three-strand pattern.
Little girls can wear this hairstyle with ribbons, glitter strands, or metallic threads. These accessories create a more playful and trendy look. Although a skilled hair braider can give a cleaner look, simple French braids can be done at home as a DIY hack.
4. Single and double knot braids
The braids are making waves due to their unique and modern appeal. Knot braids offer a creative twist to regular braided hairstyles. Girls can choose to either have one or two knots on both sides.
Girls sometimes adorn them with headbands, hairpins, or beads. This gives the hairstyles a more playful aesthetic. The accessories also bring in additional business for hair brands.
5. Fishtail braids
Fishtail braids blend effortless charm with elegance. Unlike the classic three-strand braid, the fishtail braid is a two-section braid. It involves splitting the hair into sections and pulling small strands from each side gradually until the end. This results in a cute hairstyle that resembles fish scales.
Fishtail braids are a popular choice among girls because of their versatility. For example, they can be loose for casual everyday wear or tightly woven for more formal occasions. Besides, girls can add ribbons and hair clips for a more intricate appearance or themed events.
6. Creative cornrows
Cornrows are one of the popular African hair braiding styles today. This protective hairstyle includes creative patterns and eye-catching embellishments. For example, some girls may opt for zigzag patterns, floral patterns, or colorful beads. These characteristics make cornrows both functional and artistic.
Besides, cornrows have a significant cultural connection. This makes them a good hairstyle for brands looking to promote inclusivity and unique styling.
7. Double bun style
Double buns stand out the most for girls looking for easy hairstyles. The process entails parting and placing the hair into two high ponytails on both sides of the head. Then, pull the hair around the pins to create the shape of a bun. One can fluff up the base or use braids to add more volume.
Although this style gives a playful vibe, girls can tailor them for any occasion or mood. For instance, selecting the right bows, hair bands, or clips can give different vibes to fit the desired look.
Final takeaway
Keeping up with trending hairstyles is crucial for brands. This helps ensure that services and products offered match customer needs. Besides, the awareness helps choose the right marketing approach and improve customer engagement. When customers see your work with these popular hairstyles, they will think of you or your brand as a trendsetter. This can drive growth and build loyalty.
