A person’s hair is their crowning glory, and embellishing it with stylish hair accessories is a way to further bring out its beauty. Whether as an ornament or for utility, new designs and styles of hair pieces are trending.
In this article, we will discuss the current market, a top brand that is shaping the hair accessories category, and what’s in style in today’s fashion.
Overview of the global hair accessories market
Gone are the days when hair accessories were just for practical purposes. Today, they are an essential fashion accessory that can elevate any hairstyle to new heights. With the increasing popularity of beauty bloggers and influencers, hair accessories have taken the world by storm.
By 2028, the global market for hair accessories is expected to reach US$ 31.6 billion according to market reports, growing at a 7.7% compound annual growth rate (CAGR).
The purchase of these hair accessories through online distribution channels is also growing, albeit local stores in various communities and towns remain preferred among consumers.
Hair accessories are mostly popular among the Asia-Pacific countries, which account for 38.3% of the 2020 market’s revenue share. The market in Europe is also developing as new styles and trends emerge.
The brand to watch
When it comes to trendy hair accessories, one of the most creative brands to follow is Alexandre de Paris. It started its craft more than fifty years ago, focused on providing luxurious headwear with the essence of French culture.
It adheres to the principle of quality over quantity, as you may have observed in its relatively higher price points than others on the market. And it keeps its offers fresh by continuously releasing new designs every season.
Alexandre de Paris has established its market authority not only in France but also in Hong Kong, Shanghai, and more locations globally. And with it releasing new collections of barrettes, jaw clips, and headbands it’s become a trendsetter in fashion.
Trending hair accessories
People are looking for products that bring utility and fashion together. From embellished scrunchies to jeweled barrettes, hair accessories with the 80s and 90s styles are making a comeback.
1. Acetate hair accessories
Acetate hair accessories refer to many styles of headwear, including barrettes, hair claws, and more. Acetate is a commonly used manufacturing material that doesn’t easily crack when dropped on the floor. In fact, it can even be bent flexibly without breaking. You’ll often see acetate products in a marble pattern.
One reason for their popularity is that they are eco-friendly. Most solid and stylish hair clips are made with cellulose acetate, a plant-derived and biodegradable acetate type. Plus, those with thick hair also love them because of their near-weightless design.
2. Hair claws
Hair claws may have fallen out of fashion in the early 2000s, but they’re back and better than ever. With the resurgence of 90s styles, hair claws are making a triumphant return to the fashion world.
Perfect for hot summer days to keep hair up and beat the heat, hair claws are the go-to accessory for effortless hairstyles.
Scrunchies, also called hair clouds by some, are an all-time favorite when it comes to hair accessories, which are made of fabrics that come with an elastic hair tie inside. They rose to popularity in the 80s and have since then become a fashion staple.
The main reason they’re loved is that they produce less damage to hair compared to traditional elastic hair bands. Their fabric acts as a cushion, and the smooth texture of the material (usually satin) adds to comfort.
Scrunchies are pretty basic in terms of design, but they do vary in terms of material. Satin scrunchies are the most popular ones, while velvet scrunchies also have their fame. Brown-colored scrunchies are also in style, so consider adding them to your collection too.
4. Side combs
Side combs are versatile hair pieces. Not only can they be used as a regular comb, but they also allow the wearer to achieve various hairstyles. For example, they can go for a formal side-style look, using the comb to pull their hair cleanly to the left or right of their head.
Do ensure that your offers are of high quality. While side combs are also returning in style in 2023, the main purchase drivers are detail and quality. Such can be seen in the craftsmanship of brands like Alexandre de Paris.
Barrettes can be worn on any hair type, which is one of the reasons they’re in demand on the market. They are a clip in the shape of a bar, as referred to in the name. Surprisingly, barrettes are also popular among men, given their usual dainty and feminine connotation.
Are they in style? Definitely. You’ll often see various celebrities donning a barrette when walking the red carpet, such as Jung Ho-yeon from Squid Games. Aside from being a fashion accessory, a barrette is also practical when keeping hair off of one’s face.
6. Hair scarves
Hair scarves are often worn during sunny seasons, primarily to protect the hair from the hot sun. Things are a bit different today though — they’re now mainly worn as a fashion statement. Hair scarves are typically made of cotton, wool, satin, and silk.
In terms of pure aesthetics, many people like to wear satin hair scarves. Their smooth textures are eye-pleasing, but they often get skewed from their position. Floral prints are particularly famous when it comes to hair scarves too.
In a world where fashion is constantly evolving, it’s important to stay ahead of the curve. Men and women love to stay stylish and to meet their needs, it’s crucial to offer the latest in hair accessory trends.
By incorporating the most popular hair accessories into your collection, you’ll not only delight your customers, but you’ll also establish your brand as on-trend and fashionable.