For businesses in consumer electronics, staying ahead of the curve is crucial to meet the demands of tech-savvy consumers. From advancements in AI and smart devices to breakthroughs in wearable tech and sustainability, here’s a comprehensive look at the top tech gadgets we are eagerly anticipating in 2024.
Table of Contents
5G-enabled devices
Augmented reality (AR glasses)
Gaming and eSport accessories
AI-powered smart assistants
Wearable health tech
Thinner and faster laptops
Sustainable tech solutions
Final thoughts
5G-enabled devices
As 5G networks continue to roll out globally, the demand for compatible devices is set to soar. According to Statista, 5G connections worldwide are projected to reach 3.5 billion by 2024; this presents a significant opportunity for businesses to capitalize on the growing demand for high-speed connectivity.
Smartphones, tablets, and IoT devices with 5G capabilities are expected to dominate the market, offering faster download speeds, reduced latency, and enhanced connectivity.
Augmented reality (AR) glasses
The future of augmented reality is poised to revolutionize how we interact with the digital world. AR glasses, equipped with advanced sensors and display technology, are set to make waves in 2024.
Market research firm IDC predicts that 2024 will see a surge in demand for AR-enabled devices as consumers embrace immersive experiences and augmented reality becomes mainstream. They predict that global shipments for AR headsets will reach 9.7 million units in 2024 and 24.7 million by the end of 2028.
Gaming and eSports accessories
The gaming industry continues to thrive, fueled by the popularity of eSports, streaming platforms, and immersive gaming experiences. In 2024, we anticipate a surge in demand for gaming accessories, including high-performance controllers, gaming headsets, mechanical keyboards, and ergonomic chairs.
According to the latest Newzoo report in 2022, global eSports revenues were projected to surpass USD 1.5 billion by 2023, driven by investments from sponsors, advertisers, and media rights holders. In 2019, eSports revenue was USD 957.5 million, and was reporting a 23.3% year over year growth.
Consumer electronics businesses can capitalize on the gaming trend by offering innovative accessories that enhance the gaming experience, cater to competitive gamers, and appeal to a diverse audience of gaming enthusiasts.
AI-powered smart assistants
AI-powered smart assistants are evolving beyond voice recognition to offer more personalized and proactive experiences. In 2024, businesses can expect advancements in natural language processing (NLP) and machine learning algorithms, enabling smart assistants to understand context, anticipate user needs, and perform tasks autonomously.
According to Gartner, by 2024, 25% of customer service operations will use virtual customer assistants (VCAs) across engagement channels, up from less than 2% in 2020. This presents an opportunity for businesses to integrate AI-powered smart assistants into their products and services to enhance customer engagement and streamline operations.
Wearable health tech
The convergence of technology and healthcare drives innovation in wearable devices designed to monitor and improve health and wellness.
In 2024, we anticipate the rise of advanced wearable health tech, including smartwatches, fitness trackers, and biosensors capable of tracking vital signs, detecting early signs of illness, and providing personalized health insights.
According to Grand View Research, the global wearable medical devices market is projected to reach $139.35 billion by 2026, fueled by advancements in sensor technology, miniaturization, and connectivity.
Businesses in the consumer electronics industry can expect to see increased demand for wearable health tech as consumers prioritize health and wellness.
Thinner and faster laptops
In 2024, the demand for thinner, lighter, and more powerful laptops is expected to reach new heights as consumers seek portable productivity solutions. With advancements in processor technology, battery efficiency, and thermal management, manufacturers are pushing the boundaries of laptop design to deliver sleeker, faster, and more efficient devices.
According to IDC, the global market for ultrabooks and ultra-portable laptops is projected to grow by 15% annually through 2024, driven by increasing demand from business professionals, students, and remote workers. Businesses in the consumer electronics industry can expect a surge in demand for thin and light laptops equipped with high-resolution displays, extended battery life, and seamless connectivity options.
By offering innovative features such as foldable screens, touch-enabled keyboards, and AI-powered performance optimization, laptop manufacturers can capture the attention of tech-savvy consumers and gain a competitive edge in the market.
Sustainable tech solutions
With growing concerns about environmental sustainability, consumers are seeking tech gadgets that minimize their carbon footprint and promote eco-friendly practices. In 2024, businesses can expect to see a rise in sustainable tech solutions, including energy-efficient devices, recyclable materials, and eco-friendly packaging.
According to a Nielsen survey, 81% of global consumers feel strongly that companies should help improve the environment. By offering sustainable gadgets, businesses can appeal to environmentally conscious consumers and differentiate themselves in the market.
Additionally, tech businesses can enhance their sustainability credentials and appeal to eco-conscious consumers by embracing modular and repairable design principles, investing in renewable energy solutions, adopting circular economy initiatives, ensuring transparency and ethical sourcing in their supply chains, and fostering collaboration and industry partnerships.
By aligning business practices with environmental stewardship and social responsibility, companies can differentiate themselves in the market, build trust with consumers, and create a more sustainable future for future generations.
Final thoughts
As we look ahead to the rest of 2024, the consumer electronics industry is poised for a wave of innovation driven by advancements in 5G, AR, AI, wearable health tech, and sustainability. Businesses that stay abreast of these trends and invest in developing cutting-edge products will be well-positioned to capitalize on the growing demand for tech gadgets in the years to come.
Your tech businesses can thrive in an ever-evolving market by embracing innovation and delivering value-driven solutions. Stay up to date on the latest tech trends on the Alibaba blog.
