The use of pom-poms by cheerleaders has a history nearly as long as cheerleading itself. While they are certainly a simple accessory, their effectiveness cannot be understated, drastically enhancing the aesthetics of a cheerleader performance and boosting team spirit. For this reason, consumers will take into consideration a number of factors before purchasing them, including durability and visual impact.
Whether they’re used for high school performances or on the professional stage, cheerleader pom poms are a must-have cheerleading accessory. Read on to learn more about the different types and what you should look out for as a seller.
Table of Contents
Global market value of cheerleading equipment
Best types of cheerleader pom-poms
Summary
Global market value of cheerleading equipment
Cheerleading is no longer exclusive to American sports teams, with the market seeing a surge in participants across all age groups around the world. This is down to a number of factors, but an important one is the increasing interest in dynamic workouts as part of fitness routines. Most cheerleading equipment is budget-friendly too, helping to further drive sales in the industry.
By 2023 the global market value of cheerleading equipment reached over USD 1.7 billion and is expected to increase to at least USD 2.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.4%. Both individual and team sales and a growing need for specialized gear are contributing significantly to this growth.
Best types of cheerleader pom-poms
When choosing the best cheerleader pom-poms, consumers will need to take into account the nature of the performance as well as the needs of the team or the individual. Not all cheerleader pom-poms are designed the same, but they are all made with the goal of enhancing routines in mind.
According to Google Ads, “cheerleader pom poms” has an average monthly search volume of 27,100. The higher number of searches occurred in October with 49,500 searches, followed by 40,500 searches in July, November, and December.
Google Ads also shows that “metallic pom-poms” are the most searched for variety, with 590 per month on average. This is followed by “plastic pom-poms” with 480 monthly searches and “holographic pom-poms” with 110 searches.
Below, we’ll take a closer look at these different types of cheerleader pom poms and what specifically they can bring to cheerleading routines.
Metallic pom-poms
Metallic pom-poms are very visually appealing, with the metallic strands creating a dazzling effect that’s perfect for creating eye-catching displays in a sunny setting or under bright lights. They also come in a wide variety of colors, ensuring that there’s a suitable option for every squad. Metallic pom-poms are usually made of PET (polyethylene terephthalate), which not only provides flexibility but also durability. The metallic coating is what helps to give them their distinctive shine.
These pom-poms are suitable for both practice sessions and performances thanks to their durability. The material used means that they’re very resilient to breakage and resistant to different weather conditions, making them perfect for outdoor use in any climate. In addition, metallic pom-poms are incredibly lightweight, allowing cheerleaders to maintain high energy levels for a long period of time.
Finally, metallic pom-poms are very customizable, including everything from the colors to the strand length and width. Longer strands create a fuller look whereas shorter ones offer more precise movements. Overall, these pom-poms are a great cost-effective way to enhance the visual appearance of a cheer squad.
Plastic pom-poms
Plastic pom-poms are the popular, budget-friendly pom-pom option. Made of durable plastic strands, usually polyethylene, they come with either a matte or shiny finish and are particularly durable and flexible.
Many consumers turn to plastic pom-poms because of their proven ability to maintain their color and shape over time, even after heavy use and in various weather conditions. They’re also easy to clean compared to other materials.
As with metallic pom-poms, plastic varieties are lightweight and generally come with baton-style or dowel handles for a comfortable and secure grip perfect for quick and precise movements.
Holographic pom-poms
Although holographic pom-poms and metallic pom-poms may look alike, but their added vibrancy and more dynamic appearance set them apart.
Made of either holographic plastic or foil materials, holographic pom-poms’ prism-like effect is designed to reflect different colors at different angles. This creates a shimmery effect not found in other pom-pom materials. They’re highly reflective as well, making them more visible in well-lit environments. This is important if cheer squads want their performances stand out.
Despite appearing delicate, holographic pom-poms are very durable and can withstand repeated use in both indoor and outdoor environments. These cheerleader pom-poms are a popular choice for special events such as parades and competitions, where having a dramatic visual impact is more desirable. Again, the holographic plastic material is very easy to clean.
Summary
While all types of pom-pom are designed to bring vibrancy and color to performances, there are a number of factors, such as the durability, the strand length, the materials used, and the setting that they’ll be used in, that will inform a buyer’s decision as to which specific type to buy.
Cheerleading is only set to grow in popularity in the coming decade, meaning that accessories such as pom-poms will continue to be in high demand thanks to their important role in routines and training sessions at all levels.
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