Many believe the myth that a simple WordPress popup plugin is enough to engage and capture leads. The reality is that although any of them can display on your website, only the best WordPress popup plugins will have all the features you need for creating attractive features.
The top WordPress popup plugins come with tons of features, integrations, and customization options. Using them can help you maximize conversions and enhance the user experience.
Having the right tools is necessary for successful lead gen and customer engagement. But with so many options, choosing the right one can be tricky.
This guide covers the top 10 plus the best free WordPress popup plugins so you can find the ones that fit your needs.
• Choosing the best WordPress popup plugin
• Best WordPress popup plugins compared
• The 10 best WordPress popup plugins
• Wrap up
Choosing the best WordPress popup plugin
There are tons of popup plugins to choose from to use on your website. But keep these factors in mind before committing:
- Ease of use: Look for WordPress plugins that are user-friendly. Consider those with an intuitive interface and drag-and-drop builder for creating popups quickly.
- Customization options: Ensure the plugin offers enough customization options to match your brand and site design.
- Targeting and trigger options: Choose one that offers advanced targeting options based on user behavior, location, and device.
- Integrations: Consider a plugin that will integrate with your other tools, such as email marketing plugins.
- A/B testing: Opt for a tool that allows you to split-test your popups to optimize their performance.
- Pricing: Check the pricing plans to make sure they align with your budget and requirements.
As you can see, selecting the right popup plugin takes some thought. Taking the time to evaluate these factors can help you determine the best WordPress popup plugin for your website.
Best WordPress popup plugins compared
The following table showcases key features to help you quickly compare the top WordPress popup plugins:
| Plugin Name | Price | Pros | Cons |
| Omnisend | Free plan available | All-in-one email marketing solution, advanced targeting options | Limited send volume in free plan |
| Popup Maker | Free. Pro starts at $87 per year | Highly customizable, integrates with popular plugins | Steep learning curve for beginners |
| OptinMonster | Starts at $9 per month | Advanced targeting and triggers, and extensive integrations | Higher pricing compared to other plugins |
| TrustPulse | Starts at $5 per month | Real-time social proof notifications and easy setup | Limited customization options |
| Icegram | Free. Pro starts at $97 per year | Multiple campaign types and easy-to-use editor | Limited A/B testing functionality |
| Popup Builder | Free. Pro starts at $29.95 | Responsive design and scheduling options | Lacks advanced targeting options |
| WP Popups | Free. Pro starts at $49 per year | Drag-and-drop builder and exit-intent targeting | Limited integrations with email marketing services |
| Elementor | Free. Pro starts at $49 per year | Intuitive drag-and-drop builder and extensive templates | Requires a separate Elementor plugin |
| Popup Box | Free | Responsive design and customizable templates | Limited features compared to other plugins |
| Alligator Popup | Free | Easy setup and customizable design | Basic functionality with no advanced targeting |
The 10 best WordPress popup plugins
Let’s dive deeper into each of the top WordPress popup plugins to explore their features, pros, cons, and pricing.
Omnisend
Omnisend is an all-in-one email marketing solution. It’s a powerful WordPress popup plugin that can increase your site’s efficiency.
This feature lets you create engaging web and email popups tailored to your campaigns. Omnisend can also promote seamless integration for your email campaigns and marketing automation workflows with WooCommerce.
Another standout feature of Omnisend is the ability to automatically import your store’s branding, such as brand logos, colors, and fonts, into your emails and popups. This saves you time and ensures a consistent brand experience across all your marketing channels.
Omnisend’s popup plugin also helps to capture abandoning visitors with exit-intent popups. You can adjust these as necessary to target specific pages or products on your website.
You can also set a specific number of pages to view before the popup appears. Or you can limit its targeting to specific pages, such as the checkout.
Key features:
- Exit-intent popups.
- Advanced targeting options.
- Seamless integration with email campaigns.
- Automatic import of store branding.
Pros:
- All-in-one email marketing solution.
- Advanced segmentation and automation.
- Easy-to-use drag-and-drop editor.
- Responsive customer support on all plans.
Pricing:
- Free plan available.
- Paid plans start at $16 per month.
Popup Maker
Popup Maker is another customizable WordPress popup plugin. It allows you to create a variety of popups, including lightboxes, fullscreen overlays, and slide-ins.
One of the key advantages of Popup Maker is its compatibility with popular form plugins such as Gravity Forms, Ninja Forms, and WPForms. You can integrate your popups with your lead generation forms and capture visitor information effectively.
Popup Maker also offers a range of triggers and targeting options. Some of these include time-based and scroll depth triggers and device-based targeting.
Key features:
- Highly customizable popup design.
- Integration with popular form plugins.
- Advanced triggers and targeting options.
- A/B testing functionality.
Pros:
- Extensive customization options.
- Compatibility with various form plugins.
- Detailed analytics and reporting.
- Large community and extensive documentation.
Cons:
- Steep learning curve for beginners.
- Some advanced features are only available in the Pro version.
Pricing:
- Free version available.
- Pro version starts at $87 per year.
OptinMonster
OptinMonster is another powerful lead generation and conversion optimization toolkit offering a robust WordPress popup plugin.
With its advanced targeting and trigger options, you can target visitors based on behavior, location, device, and more. Users also get a range of popup types, including fullscreen overlays, slide-ins, and floating bars.
OptinMonster is also compatible with popular email marketing services, customer relationship management software, and ecommerce platforms. This allows you to sync your popup leads with your existing marketing stack.
Key features:
- Advanced targeting and trigger options.
- Wide range of popup types.
- Extensive integrations with marketing tools.
- A/B testing and analytics.
Pros:
- Powerful targeting and personalization.
- Intuitive drag-and-drop builder.
- Detailed analytics and reporting.
- Excellent customer support.
Cons:
- More expensive than other popup plugins.
- Some unnecessary features for simple websites.
Pricing:
- Starts at $9 per month.
TrustPulse
TrustPulse is a unique WordPress popup plugin that focuses on using social proof to boost conversions. It lets you display real-time notifications of user activity on your website.
These notifications may be for purchases, registrations, or newsletter signups. They act as social proof, encouraging other visitors to take action.
Setting up TrustPulse is easy and has many customization options to match your website’s design. This allows you to control the appearance, timing, and placement of social proof notifications.
Key features:
- Real-time social proof notifications.
- Customizable design and placement.
- Easy setup and integration.
- Analytics and conversion tracking.
Pros:
- Harnesses the power of social proof.
- Easy to set up and customize.
- Integrates with popular marketing tools and automation plugins.
- Affordable pricing.
Cons:
- Limited customization options compared to other popup plugins.
- Focuses primarily on social proof notifications.
Pricing:
- Starts at $5 per month.
Icegram
Icegram is one of the most versatile WordPress popup plugins out there. It offers a wide range of campaign types, such as popups, header and footer bars, and slide-ins.
Icegram features a user-friendly editor for creating stunning popups without any coding knowledge. The plugin also offers a library of responsive templates to help you get started quickly.
You also get advanced targeting options with Icegram. These include device-based and geolocation targeting and exit-intent triggers.
You can set up multiple campaigns and schedule your popup to appear at specific times or dates. This can be useful when promoting live events, limited-time offers, and short-term sales.
Key features:
- Multiple campaign types, such as popups and header bars.
- User-friendly drag-and-drop editor.
- Advanced targeting options.
- Responsive templates.
Pros:
- Versatile campaign types.
- User-friendly editor.
- Extensive targeting options.
- Affordable pricing.
Cons:
- Limited A/B testing functionality.
- Some integrations require additional plugins.
Pricing:
- Free version available.
- Pro version starts at $97 per year.
Popup Builder
Popup Builder is another useful and feature-rich WordPress popup plugin. Like others on this list, it offers numerous customization options and targeting features.
One of the best features is Popup Builder’s responsive design. This ensures that your popups look great on any device.
The plugin offers a variety of popup types, such as modal, fullscreen, and slide-in popups. Popup Builder also lets you target your popups based on various criteria.
For example, you can adjust targeting based on user behavior, device, and location. You can also set up scheduling options to control when your popups appear.
One downside is that Popup Builder doesn’t feature built-in A/B testing functionality. Otherwise, it can be an effective tool.
Key features:
- Responsive popup design.
- Multiple popup types.
- Advanced targeting options.
- Scheduling and frequency control.
Pros:
- Highly customizable popup design.
- Responsive and mobile-friendly.
- Detailed targeting options.
- Affordable pricing.
Cons:
- Lacking built-in A/B testing functionality.
- Limited integration with email marketing services.
Pricing:
- Free version available.
- Pro version starts at $29.95.
WP Popups
WP Popups is extremely user-friendly. This WordPress popup plugin features a drag-and-drop builder and a variety of targeting options.
The intuitive drag-and-drop editor represents the real advantage. You can create custom popups that can quickly and easily integrate into your site.
The plugin also offers a library of pre-designed templates to help you get started. These include advanced targeting options such as exit-intent popups as well as device-based and referrer targeting.
You can also set popups to appear after a specific time delay or when a user scrolls to a certain point on your page.
Key features:
- Drag-and-drop popup builder.
- Pre-designed popup templates.
- Exit-intent and scroll-based targeting.
- Advanced targeting options.
Pros:
- User-friendly drag-and-drop editor.
- Wide range of targeting options.
- Responsive popup design.
- Affordable pricing.
Cons:
- Limited integration with email marketing services.
- Some advanced features are only available in the Pro version.
Pricing:
- Free version available.
- Pro version starts at $49 per year.
Elementor Website Builder
Elementor is a popular website builder plugin for WordPress that also includes a popup builder. It uses the same intuitive drag-and-drop interface for popups and for building pages and posts.
The many design elements and widgets help you to customize your popups. Like some of the others in this list, Elementor includes advanced targeting and triggering options.
It offers options such as exit-intent, scroll depth, and device-based targeting. You can also set popups to target users who view specific pages or posts.
Key features:
- Intuitive drag-and-drop popup builder.
- Wide range of design elements and widgets.
- Advanced targeting and trigger options.
- Seamless integration with Elementor page builder.
Pros:
- Powerful drag-and-drop editor.
- Extensive design options and widgets.
- Advanced targeting and triggers.
- Seamless integration with Elementor.
Cons:
- Requires a separate Elementor plugin.
- Some features are only available in the Pro version.
Pricing:
- Free version available.
- Pro version starts at $49 per year.
Popup Box
Popup Box is a simple yet effective tool. This WordPress popup plugin offers plenty of customization options and targeting features.
Popup Box’s responsive design ensures that your popups look great on any device. The customizable templates help you create professional-looking popups without advanced coding knowledge.
Popup Box offers targeting options such as user behavior, device type, and location. You can adjust the popup timing with scheduling options to control when they appear.
Key features:
- Responsive popup design.
- Customizable popup templates.
- Targeting options based on user behavior and device.
- Scheduling and frequency control.
Pros:
- Easy to set up and customize.
- Responsive and mobile-friendly.
- Variety of targeting options.
- Free to use.
Cons:
- Limited features compared to more advanced popup plugins.
- Lacking built-in analytics and A/B testing.
Pricing:
- Free to use.
Alligator Popup
Alligator Popup is another user-friendly, effective tool. With this WordPress popup plugin, you can quickly create popups without coding experience.
You can also customize the popup design to match your website’s branding. Alligator Popup offers basic targeting options.
You can display popups on specific pages or posts, and use time-based triggers to control when your popups appear.
Key features:
- Easy-to-use popup editor.
- Customizable popup design.
- Basic targeting options.
- Time-based triggers.
Pros:
- Simple, user-friendly interface.
- Customizable popup design.
- Lightweight and fast-loading.
- Free to use.
Cons:
- Limited features compared to more advanced popup plugins.
- Lacking advanced targeting options.
- No built-in analytics or A/B testing functionality.
Pricing:
- Free to use.
Wrap up
Choosing the right popup and best WordPress plugins for your website depends on your specific needs, budget, and marketing goals. By comparing the features, pricing, pros, and cons of the top 10 popup plugins, you can make an informed decision and select the plugin that best suits your requirements.
Some key takeaways:
- Omnisend offers an all-in-one email marketing solution with advanced popup features and seamless integration.
- Popup Maker is highly customizable and integrates with popular form plugins, making it a versatile choice for many websites.
- OptinMonster provides advanced targeting and trigger options, as well as extensive integration with marketing tools.
- TrustPulse leverages social proof to boost conversions, offering unique features compared to traditional popup plugins.
- Icegram, Popup Builder, and WP Popups offer a range of features and customization options at affordable prices.
- Elementor’s popup builder seamlessly integrates with its popular page builder, providing a cohesive design experience.
- Popup Box and Alligator Popup are simple, free options if you have basic popup requirements.
Ultimately, the best WordPress popup plugin for your website will depend on your budget, design preferences, targeting requirements, and integration with your current marketing stack.
Unlock the power of advanced targeting, beautiful designs, and seamless integration to boost your conversions and grow your business.
Source from Omnisend
Disclaimer: The information set forth above is provided by omnisend.com independently of Alibaba.com. Alibaba.com makes no representation and warranties as to the quality and reliability of the seller and products.
