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5 Awesome Jeans Trends for Women 2023


There’s no better way to have a relaxed yet stylish look than with a pair of jeans. They’re versatile to wear with just about anything and can be dressed up for a dinner or party in the blink of an eye. The top women’s jeans trends for 2023 are saying goodbye to skinny and a big hello to looser, more comfortable styles that are suitable for a wider number of consumers and age groups.

Table of Contents
Global market value of women’s jeans
Top 5 jeans trends in 2023
What the future holds for jeans

Global market value of women’s jeans

Ever since jeans hit the market, they’ve been a popular choice of clothing for both men and women. Newer designs of jeans are seeing more comfortable and stretchier materials emerge that are helping them to appeal to a wider range of consumers. The popularity of loose-fitting clothing has also caused the design of jeans to adapt, as more people start to work from home and embrace a simpler and comfier lifestyle.

There can be no doubt that the global market value of denim is on the rise and isn’t slowing down anytime soon. In 2020, the jeans market was valued at USD 56.2 billion and by 2030, it’s expected to increase to USD 88.1 billion. From 2021 to 2030, that’s a compound annual growth rate (CAGR) of 4.2%. As the denim industry begins to adapt to modern lifestyle changes and consumer demands, new jeans trends are constantly emerging. 

Woman picking out jeans from a rack in a store

The jeans market is flooded with a mixture of classic and modern styles today, and the once-powerful skinny jeans are now an afterthought. Consumers are turning to the likes of wide-leg jeans, boot-cut jeans, colorful jeans, mom jeans, and cropped jeans to complete their looks, and it’s these specific styles that everyone will love come the 2023 fashion season. 

Wide-leg jeans

Wide-leg jeans are the complete opposite of skinny jeans and are proving to be one of the top jeans trends in 2023 among female consumers. This style of jeans is much roomier than others and first became popular in the mid-2000s to show that recycled fashion is very much on trend when it comes to jeans. Jeans that offer a more relaxed fit have been gaining traction for some time now, and with big changes in the lifestyles of consumers, wide-leg jeans are the perfect comfortable look.

Two of the most important features of wide-leg jeans are the oversized structure of the legs and the high waist, as opposed to low-rise denim. These jeans can look great for any occasion, from a casual look with a baggy sweater or oversized shirt to a dressed-up ensemble with classy boots and a blazer. As comfort starts to reign supreme in the world of fashion, wide-leg jeans are set to be here for the long haul. 

Woman wearing a pair of wide-leg jeans with shoes

Boot-cut jeans

One style that never really goes out of fashion is boot-cut jeans. They’re the perfect pair of jeans to wear for consumers who can’t decide between a tight pair of skinny jeans or looser fits, such as boyfriend jeans. Boot-cut jeans sit somewhere in between, with their tighter fitting hip and thigh area and the wider knee-to-hem section that helps to balance out the shoulders. Boot-cut jeans are similar to flare jeans but are a little comfier and offer the perfect look.

Boot-cut jeans can be worn with just about anything. They match perfectly with a pair of ankle boots and can help to complete a cozy look or be worn out to a more dressed-up affair. They’re an incredibly versatile pair of timeless jeans for women to have in their wardrobe, and it looks like they’ll be making a huge comeback in 2023.

Woman wearing a black pair of boot-cut jeans

Colorful jeans

It’s not just the classic denim color that consumers are seeking in the various styles of jeans in today’s market. More than ever before, colorful jeans are in high demand, and this trend covers all kinds of designs. Colors such as black, white, and dark blue are still very much popular choices with women, but it’s the bolder looks that are really catching their attention and are set to be a big trend in the coming years.

Colorful jeans in khaki shades, yellow, gray, and even purple are ones to watch out for, as these brighter looks start to gain momentum. Although having a colorful wardrobe can often be associated with spring and summer, these colorful jeans can easily be worn all year round, paired with a cozy sweater or leather jacket. Jeans that have multiple colors on them are also gaining popularity with consumers thanks to their unique patterns.

Woman wearing pink, purple, and white patterned jeans

Mom jeans

For consumers looking for a type of jeans that look good with any body type, the mom jeans are the way forward. Mom jeans have been a popular denim choice since the early 2000s, and unlike skinny jeans, they offer a very relaxed fit from the waist down to the hem. These baggy jeans are very popular with streetwear fashion, paired with chunky sneakers or high-top sneakers, but they look fantastic when worn for more dressed-up occasions too. 

Mom jeans are a classic style of denim that features a high waist and straight legs that are roomy in both the hips and thighs. With new modern designs of mom jeans hitting the fashion market today, this is one type of denim trend that’s now popular with all ages of consumers, not just the fashion-savvy moms out there. 

Woman wearing blue pair of mom jeans with brown boots

Cropped jeans

When the warmer months roll around, one of the top jeans trends of 2023 will be the cropped look. Cropped jeans, as the name suggests, offer the consumer a hem that’s significantly shorter than the ankle and in some cases is halfway to the knee. Although not ideal for fall and winter, spring and summer will prove to be the time for cropped jeans to shine. For women who have an hourglass shape, the cropped jeans will help to accentuate their figure as they flow out from the narrower part of the calf. 

The shorter length of cropped jeans offers a unique appearance that won’t be found with full-length, traditional jeans. This is another style of jeans that’s very versatile and can be worn with a nice pair of flats, sandals, or heels and still look incredible. The cropped jeans are one denim trend and summer style that will be in everyone’s wardrobe—and they even suit a classic Canadian tuxedo (denim on denim).

Woman wearing cropped jeans with rips on knees

What the future holds for jeans

With so many styles of jeans on the market today for women to choose from, it’s not hard to see why they’re a popular item of clothing to have at any time of the year. The future of jeans looks very bright, as more modern designs start to emerge that play with styles that were introduced decades ago, including the baggy jeans look.

For 2023, the top jeans trends will include wide-leg jeans, boot-cut jeans, colorful jeans, mom jeans, and cropped jeans. In the upcoming years, apart from leaving low-rise jeans and skinny jeans behind, the industry is expecting to see more recycled looks appealing to the younger generation, which yearns for comfort and practicality in line with new lifestyles and fashion trends.

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