Pilates is a popular way for fitness enthusiasts to work on their overall balance and flexibility in a calming setting that’s similar to yoga. Through various pilates movements, people are able to have a versatile fitness workout regardless of their skill level, which is what makes pilates such a popular workout option both at home and in the gym.
Pilates can be done without accessories, but there are a number of pilates accessories that can either help with various movements or generate a higher level of difficulty for more advanced gym goers.
Keep reading to learn more about the global market for pilates accessories and discover the best pilates accessories to stock in 2024.
Table of Contents
Global market value of pilates equipment
The most popular pilates accessories
Conclusion
Global market value of pilates equipment
In recent years many consumers have started to take time away from their busy schedules in order to devote more time to physical activity. Pilates is one activity in the fitness sector that has seen tremendous growth in terms of participants as consumers become more aware of the importance of including some type of physical activity into their daily routine. These activities don’t have to be too demanding though, which is why activities such as pilates and yoga are both ideal options for all levels of fitness enthusiasts.
As of 2022, the global market value of pilates equipment reached USD 116.8 million. By 2023 that number is expected to grow to at least USD 281.6 million at a compound annual growth rate (CAGR) of 9.2%.
The most popular pilates accessories
Pilates accessories are often very versatile and work towards enhancing a workout by providing additional support or resistance when needed. They can be used by people of all skill levels which makes pilates workouts more engaging as well as effective. These accessories are often very simple by design but their versatility is what makes them so popular among consumers.
According to Google Ads, “pilates accessories” has an average monthly search volume of 1900. Between June and November searches remained steady at 1900 with the most searches coming in January at 3600.
By looking more specifically at the different types of pilates accessories that are the most popular among consumers, Google Ads reveals that “pilates mats”, “pilates balls”, and “pilates rings” all have 27100 monthly searches on average with “pilates bands” also a popular accessory at 6600 searches. Keep reading to learn more about the key features of each of these pilates accessories.
Pilates mats
Pilates mats are designed to provide ultimate cushioning and support for joints and pressure points during exercises, so they are generally thicker than the average yoga mat. The high-density foam material of the mats provides it with longevity and the non-slip surface makes it perfect for use during fluid pilates movements when it’s important to have a solid platform to stand on. Consumers will note that pilates mats are also longer than yoga mats so that full body movements can be performed and that the mats are odor resistant to prevent bacteria growing on the surface.
Google Ads shows that over a 6 month period, between June and November 2023, searches for “pilates mats” remained steady at 27100 searches with the most searches coming in February at 33100.
Pilates balls
Pilates balls, also known as exercise balls, are popular pilates accessories to use during workouts for consumers of all fitness levels. They’re designed to provide support as well as add an additional challenge to the exercise being performed. Pilates balls are available in a number of sizes and are made of a durable material that prevents the balls from bursting when full body weight is applied to them.
It’s important that pilates balls have a textured surface so that users are able to maintain their grip while performing exercises and that users are able to adjust the firmness of the balls in order to change the level of difficulty for each individual exercise if needed.
Google Ads shows that over a 6 month period, between June and November 2023, searches for “pilates balls” increased 18% with the most searches coming between February and April as well as between September and November at 27100.
Pilates rings
One of the best pilates accessories for both home and gym use is the pilates ring. Pilates rings are made of a flexible material such as durable rubber with an outer covering that’s designed with comfort in mind. They’re heavily used in pilates for a number of exercises that involve strength training, stretching, muscle isolation, and even core and stability training which is what makes them such a versatile pilates accessory for everyone to use.
The resistance levels of pilates rings can be adjusted by adding pressure to the rings so users have full control over how much they want to engage their muscles. The small size of the rings makes them incredibly portable too so it’s not uncommon for consumers to bring their own rings to pilates classes.
Google Ads shows that over a 6 month period, between June and November 2023, searches for “pilates bands” remained steady at 27100 searches with the most searches coming in February at 40500.
Pilates bands
Resistance bands, also known as pilates bands, are popular and inexpensive pilates accessories to use. Pilates bands come in various resistance levels which enables users to adjust the level of difficulty for an exercise as they see fit. Users are able to target different muscle groups while using these bands as well as work on their overall flexibility by using them to stretch or by adding resistance to their range of motions.
Pilates isn’t all about stretching though, and users enjoy using pilates bands to work on their core muscles as well as strengthening their arms and legs without the need of heavy barbells or weight machines. These bands offer a low-impact way for consumers of all abilities to work on problem areas of the body with a lower risk of injury.
Google Ads shows that over a 6 month period, between June and November 2023, searches for “pilates bands” remained steady at 6600 searches with the most searches coming in February, April, and August at 8100.
Conclusion
The best pilates accessories for fitness enthusiasts are both easy to use and offer users versatility when performing different exercises. The pilates ball, ring, mat, and band can all be used by beginners as well as more advanced pilates participants for a variety of movements which is what makes them so popular. With consumers taking more of an active interest in their overall health, the number of people taking part in pilates is on the rise and demand for pilates accessories to aid people in their workouts and generate more resistance during certain movements is growing too.
