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The Big Reveal: 6 Popular Curtain Trends in 2024

White sheer curtains with weaving pattern

The perfect curtain provides privacy, a little light when the time’s right, and ties a room’s aesthetics together. From minimalist designs to innovative features, let’s dive into the latest curtain trends businesses should keep an eye on in 2024.

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The curtain and blinds market
6 top curtain trends in 2024

The curtain and blinds market

The global market for curtains and blinds was valued at USD 39 billion in 2023 and is expected to witness a compound annual growth rate (CAGR) of 5.6% between 2023 to 2028.

Due to increasing concerns over the common use of polyvinyl chloride (PVC) or non-recyclable fabrics in the production of curtains, sustainable alternatives will be a key consideration in the long-term growth of the industry. 

The rise in smart homes is also resulting in smart window solutions like integrated curtains that can be operated by remote control, automation, or artificial intelligence. The market share for these types of smart products is growing at a steady rate

6 top curtain trends in 2024

Minimalist designs

Living room with gray room darkening curtains
Bedroom windows with gray silk long curtains

A key trend in interior design for 2024 is minimalism. Instead of voluminous drapes and curtains, consumers are increasingly opting for straight curtains in a single, neutral colors like brown, beige, ivory, white, black, or gray or earthy tones like muted blue, terracotta, or olive green, which suit a range of interior design styles. 

High-quality and eco-friendly materials like cotton, bamboo, or linen can help to enhance the appearance of these natural tones.

Bold colors and prints

Purple and pink sheer window drapes
White windows with blue plaid drapery

In contrast to the minimalism trend, bold colors and prints are also popular among consumers looking for something a little more vibrant. Window drapes made with bright colors or patterns help create a focal point in any room, while custom curtains can help adapt various window styles, trims, and rods.

When it comes to colors, luxurious jewel-like tones such as emerald, terracotta, or dark blue help to give a room depth. For printed curtains, neutral shades like beige, gray, or white offer a more timeless backdrop to abstract motifs, geometric shapes, or floral patterns.

The term “patterned curtains” attracted a search volume of 9,900 in July 2023 and 14,800 in December, representing a 49% increase over five months.

Two-tone drapes

Bedroom with white and gray two-toned curtain
Blue and gray two-tone curtains

Window coverings designed with two-toned curtains are big in 2024. Their simple yet interesting and modern design often features a neutral shade trimmed with colors like red, blue, green, or purple, or a plain base that is layered with a curtain in a different color. Two-tone curtains can also come in blocked color designs, where one edge or the bottom half is cut with another color. 

The term “two-tone curtains” saw a 46% increase in search volume between July and December 2023, going from 1,300 to 1,900 in monthly searches.

Sheer curtains

Window with beige sheer drapes
Ivory sheer curtains for living room

In a move away from heavy drapery, the streamlined and softer appearance of sheer curtains is becoming popular. Sheer curtains are an elegant way to create a sense of privacy while still filtering light. This makes it particularly popular in countries where there is not a lot of sunlight.  

Sheer window curtains are versatile enough to be used in both traditional and modern settings. For 2024, various weaving styles can add interesting patterns to classic sheer white curtains. Some sheer drapes and curtains may have a secondary fabric backing for a fuller design.

The term “sheer curtains” saw a nearly 22% increase in search volume between July and December 2023, going from 90,500 to 110,000 searches.

Layered drapery

Layered window treatment with brown blackout drapes
Red checkered double-layer drapes

Double-layer curtains consist of two hanging curtain panels fitted together, adding style and helping to block out sunlight. Double curtains that use a variety of layered textures are great for monochromatic or neutral spaces. 

Popular fabric combinations include cotton and tulle curtains, silk and velvet drapes, or linen, jute, and sisal fabric curtains for an earthy aesthetic. The combination of raffia and leather curtains is also a favorite for its rustic and luxurious appeal.

The term “layered curtains” garnered search volume of 2,900 in July and 3,600 in December 2023, representing a 24% increase over five months. 

Smart curtains

Bedroom with brown satin blackout curtains

Smart homes are on the rise, and window treatments with integrated technology are a part of this trend. The automatic curtain market is expected to see a CAGR of 9.2% between 2023 and 2030.

2024 will see a surge in demand for automated and motorized window curtains that can be controlled via remotes, mobile apps, or voice commands. As manufacturers integrate artificial intelligence into their product design, there may also be an increase in smart window curtains that will adjust automatically throughout the day or according to available light. Many automatic window curtains can even be combined with home smart systems to provide a fully integrated experience. 

According to Google Ads, the term “smart curtains” had a search volume of 8,100 in July and 12,100 in December 2023, equating to a 49% increase over five months. 


There’s something for everyone among the trendiest window curtain styles in 2024. Minimalist designs and curtains with bold colors or prints stand on opposite ends of the design spectrum, while two-toned drapes, sheer curtains, and layered drapery can help refresh interior design over the coming year.

As the market for smart homes continues to grow, so too does the demand for smart curtains, with customers seeking remote-controlled options as well as innovations like UV-blocking solar shades, thermal curtains, and insulated drapes. 

No matter whether you’re looking to stop modern or more classic varieties, you’ll find whatever you need among the thousands of products on Alibaba.com

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