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Derma Rollers: Why They Are Trending & How to Profit From Them in 2024

Smiling woman using derma rollers in a bathtub

Dermarolling, also known as micro-needling, has captured the attention of many skincare enthusiasts. This technique boasts various benefits, including plumping lips, tightening the skin, and reducing puffiness under the eyes.

Although consumers can visit a medical spa to get this treatment, they can also use derma rollers at home to get similar effects. This article will explore why derma rollers dominate the skincare world and how retailers can leverage that popularity in 2024.

Table of Contents
Why are derma rollers popular?
Overview of the global derma roller market
Do derma rollers help stimulate hair growth?
4 factors to consider before investing in derma rollers
Rounding up

Why are derma rollers popular?

Female hand holding olive green derma roller

Derma rollers have hundreds of tiny needles that create microscopic holes in the user’s skin. Although it sounds concerning, these holes are so small that they’re invisible to the human eye and are not painful.

Nevertheless, these devices are so popular because the micro-injuries they cause can kickstart elastin and collagen production. The results? A plumper and tighter complexion, with no wrinkles or puffiness to be seen.

Overview of the global derma roller market

Lady using olive green derma roller on her face

According to reports, the global derma roller market reached US $328 million in 2022, with predictions to hit US $560 million by the end of 2030, registering a 7% compound annual growth rate (CAGR) over the forecast period.

The market owes its expansion to the rising demand for skin care tools among beauty-conscious customers, who are mostly middle-aged women within the young baby boomers and Generation X. The surge in demand for these tools among middle-aged women and those with rising disposable income is also boosting market growth.

Specialty stores captured a huge chunk of the global derma rollers market in 2024, and experts predict it will continue holding the largest share over the forecast period. Asia-Pacific also emerged as the largest regional market, while North America follows behind as the fastest-growing region.

Do derma rollers help stimulate hair growth?

Woman using derma roller on her face

Derma rollers can stimulate growth in the same way they help rejuvenate the skin. These devices puncture the scalp with tiny needles, pushing it to create more collagen/elastin and circulate blood to the hair follicles.

Moreso, these devices are ideal for improving nutrient delivery and tropical treatment effectiveness. The microscopic holes serve as channels, creating an easy way for serums and oils to penetrate deeply into the skin. For this reason, many see derma rollers as remarkable, non-invasive hair loss treatment options.

4 factors to consider before investing in derma rollers

Lady using a derma roller on her face

1. Choose the right needle length

Derma rollers offer different needle lengths, ranging from 0.2 to 3.0 mm. Moreover, choosing the best needle length mostly depends on the target consumer’s goals. Here’s a table showing the different needle lengths and why users may need them.

Needle lengthPurpose
2.5 to 3.0 mmThe right length for hardened areas like feet, buttocks, thighs, back, and arms.
1.5 to 2.0 mmThe ideal length for the abdomen, arms, back of hands, thighs, and décollete areas.
0.75 to 1.0 mmConsumers can use this length to get smoother skin textures, even complexions, and treat different skin conditions.
0.5 mmThis length is enough for minor skin imperfections and skin tone or texture improvements.
0.2 to 0.3 mmThe perfect length to help enhance skin care product absorption and skin maintenance.

2. Consider the consumer’s skin condition

Various skin conditions can push consumers toward derma rollers. But the thing is, the skin condition they’re hoping to fix also determines the needle length they’ll need. So, businesses must understand their target audience’s needs before offering these tools.

Here’s a look at the common skin conditions that derma rollers can help fix:

Scars/acne scars

For treating scars and acne, derma rollers are highly effective. They accelerate the skin’s repair processes, increasing the likelihood of scar healing without leaving permanent marks.

The recommended needle length for acne scars is 0.75 to 1 mm, while deeper scars may require 1.5 mm. Larger-sized rollers (1.5 mm and above) are suggested for treating scars on areas other than the face.

Fine lines/wrinkles

With a 0.5-mm-length derma roller, consumers can address wrinkles and fine lines. They effectively enhance skin elasticity, helping to conceal wrinkles and prevent discoloration.


Female patient receiving therapy session with derma rollers

Derma rollers (especially ones with 0.5 mm and below needle lengths) effectively reduce hyperpigmentation, breaking up the melanin clusters causing the issue. These sizes will also enhance skin-lightening cream absorption, helping to quicken results.

Stretch marks

Stretch marks are deeper than regular scars, meaning they’ll need bigger needles (1.5 mm to 2.0 mm) for a fix. These rollers can increase the skin’s derma layer thickness, slowly eliminating the marks and smoothing the area.

Hair loss

Consumers who want to fix hair loss issues need 0.5- to 1.0-mm rollers. These rollers can easily stimulate the scalp enough to boost hair growth.

Enlarged pores

Dermarolling is the go-to treatment for combating enlarged pores, as it stimulates collagen production. This process tightens and plumps up enlarged pores, effectively reducing their size. However, consumers won’t need any more than 0.5 mm rollers to correct enlarged pores.

3. Prioritize high-quality materials

Manufacturers equip their derma rollers with tiny needles made from stainless steel or titanium. Although both materials are incredible, most consumers prefer titanium needles for their longevity and durability.

And, if consumers want stainless steel needles, prioritize derma rollers with medical-grade ones for the best experience.  

4. Factor in how often consumers will use them

Derma roller with a black handle

Each microneedle size requires a different use frequency. Generally, smaller needles mean consumers can use dermarolling more often, while the opposite happens for larger ones.

Needle sizeFrequency of use
2.0 to 3.0 mmConsumers can use these derma rollers once every 8 weeks on the same skin area.
1.5 mmThis length can work every 6 to 8 weeks on the same skin area.
0.75 to 1.00 mmConsumers can use this roller every 4 to 6 weeks.
0.5 mmThis length can work more frequently, usually weekly.
0.20 to 0.30 mmThese derma rollers are perfect for daily use on the same skin area.

Rounding up

Undoubtedly, derma rollers have become one of the most popular skincare tools in 2023. In truth, they garnered 450,000 searches in November alone, proving how widespread the device is in the beauty market.

Whether it’s smoothing fine lines, encouraging hair growth, pushing serums into the skin, or minimizing scar visibility, derma rollers can do it all.

However, the derma roller’s size determines how quick the results will be. Smaller models (0.20 to 1.0 mm) won’t cause bleeding and will offer mostly painless procedures. However, bigger ones (1.5 mm and higher) may cause bleeding but provide faster results.

Remember these tips when purchasing derma rollers to curate the best skin care offers in 2024.

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