Makeup is an incredibly fun way for consumers to create amazing looks and effects. But despite their perks, makeup routines offer hundreds of options that can easily overwhelm beginners.
Even sellers may be surprised at the sheer amount of products the market offers. However, makeup kits are the easy solution here. Instead of sorting through individual products, businesses can offer them in kits, making it easier for consumers with zero experience.
Keep reading to discover how to choose makeup kits and what products should be in them for the best, irresistible offers in 2024.
Will the makeup kit market remain profitable in the future?
According to reports, 2022 was a big year for the global makeup market, surpassing US$ 39.58 billion in value. Now, forecasts suggest that the market will keep growing from US$ 41,49 billion in 2023 to US$ 58.15 billion by 2030, registering a 4.9% compound annual growth rate (CAGR) over the forecast period.
Consumers are shifting toward personal grooming and products with natural ingredients, which experts predict will favor the makeup market’s expansion. Asia Pacific emerged as the leading regional market, contributing US$ 18.73 billion to 2022’s total revenue. Research also says that the North American makeup market will experience significant growth from 2023 to 2030.
What products should be inside a makeup kit?
Consumers can’t use facial makeup effectively without primers. These products help create a smooth and even base for other makeup products, making their application easy.
Beyond laying the foundation, face primers also increase the makeup’s longevity, ensuring consumers’ different beauty products layered on top don’t smudge, budge, or fade away throughout the day.
This product also creates a flawless makeup base for other products. Usually, consumers use foundations after primers to achieve a controlled matte finish.
However, the foundation type they’ll need in a kit depends on their skin type (oily, dry skin, or both) and experience. For instance, liquid foundation is the best for beginners and consumers with dry skin, while pressed variants are perfect for those with oily skin.
Powder foundations offer the best of both worlds. Consumers can use them wet or dry, as the foundation’s texture will become creamy and soft when needed.
On some days, consumers may need to cover blemishes and under eye circles—or give their complexion a helping hand. That’s where concealers come in.
They’ll help cover up those pesky spots with a few wipes, making users look good as new. However, beauty experts recommend choosing lightweight formulas that won’t feel thick or greasy on the user’s skin.
After applying various products, consumers must blend everything to avoid standing out like a disco ball. Setting powder will help do just that.
Beginners shift toward adding pressed powder to their makeup kits because they are easy to use. Although loose powders excel at creating blurred, airbrushed looks, they can get messy if used incorrectly—so leave them for the professional kits.
Blushes are the only way consumers can add color to their face—especially after getting the signature flat and boring look from applying base makeup products.
Applying blushes to the cheeks’ apples will give users a natural-looking flush, helping also to enhance complexion. Blush palettes are the best options for consumers to try different shades and mix-and-match colors.
Users who want depth and dimension on their faces will need contours. These products help create shadows and carve out facial features.
Contour sticks are a beginner’s best friend as they offer more control over how much product they apply to their face.
Highlighters are the perfect products to add to any makeup kit, beginner or not. These products can help consumers transfer their makeup game, whether they love glam or subtle looks.
Consumers can use highlighters in two ways. They can mix some liquid highlighter with foundations to give the makeup a radiant glow. Or, users can use powder highlighters to make the makeup shine externally.
While eyeliners are great, not everyone can pull off an amazing look with them. In such cases, users can swap them with the classic kajal.
Regardless of skill level, kajals will help consumers define their eyes and upgrade their eye makeup game.
It’s impossible to complete a makeup look without lipsticks. They’re the cream of the crop that makes everything pop.
However, beginners may struggle to choose the right lipstick shade, formula, and texture. So, as a rule of thumb, makeup kits should come with at least two lip products—creamy matte lipstick (bullet format) for everyday use and bold liquid variants for fancy events.
Imagine going through the hard work of creating a makeup look and losing halfway through the day. That’s what setting sprays help solve!
Setting sprays are necessary for a makeup kit, as they help consumers secure their facial creations till the end of the day. Using a makeup setting spray after applying everything locks in the look for as long as consumers want it.
Six things to consider before choosing makeup kits
1. The consumer’s skill level
Factor in the target consumer’s expertise level in makeup application. If sellers want to cater to beginners, they must stock kits that include all the essential products. These kits should also have basic tutorials or instructions to help them get started.
On the other hand, if experienced users are the targets, then opting for advanced kits is the better option. These makeup kits offer a wider range of finishes and shades, allowing consumers to try whatever technique they’ve mastered.
2. Think about the consumer’s needs
What products would consumers use regularly? Or what would they like to experiment with? The answers to these questions will also help businesses determine the best makeup kit.
For instance, consumers who only apply products to their eyes and lips will want kits focusing on those areas. But if they prefer full facial procedures, they will want kits that include various products for a complete look.
3. The customer’s skin tone and type
After deciding what target consumers would most likely focus on, the next thing to consider is their skin tone and type. First, the makeup kit should cater to the target consumer’s skin type. If they have oily skin, the products in the kit should be mostly dry and oil-absorbent.
If they have dry skin, the kits should have more liquid products to moisturize the skin. Lastly, if target users have sensitive skin, products with hypoallergenic properties and natural ingredients are a sure bet.
Skin tone is the second important aspect here. Using the wrong color will only make consumers look funny. So, ensure that the foundation and other complexion products in the kit match the target consumer’s skin tone—let them enjoy a seamless and natural look.
4. The quality and ingredients of the products
A makeup kit is only worth it if the products inside are good enough. For this reason, sellers must pay close attention to the quality of the items inside their prospective makeup kits.
Here’s a surefire tip: always go for makeup kits offering products made from high-quality ingredients. That way, sellers can guarantee their effectiveness, longevity, and compatibility with the target’s skin.
5. Additional tools and accessories
Makeup kits must always come with essential tools and accessories—how else would consumers apply their favorite products?
Prioritize kits with brushes, sponges, or applicators. It makes them more convenient, especially for beginners or users who don’t have all the tools necessary for makeup application.
6. The kit’s packaging and portability
The packaging of a makeup kit determines its travel-friendliness. So, if target consumers plan on making frequent trips, opt for kits featuring compact and sturdy designs. They should also have secure closures to prevent products from spilling or damaging while on the move.
The best makeup kits can make consumers’ lives easier, especially if they love applying makeup every day or experimenting with different techniques frequently. They’re often convenient to carry and won’t occupy much space in the user’s bag.
For this reason, every makeup enthusiast must have at least one kit in their collection! And retailers ready to enter the market can use everything discussed in this article to pinpoint the right makeup kits to sell for higher profits in 2024.