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7 Lip Finishes That Will Drive Sales in Spring/Summer 2024


Spring/summer 2024 is an exciting season for makeup enthusiasts. With new styles popping up in the market, lipstick lovers will want unique shades in their collections.

Various breathtaking looks and finishes will be popular, and it would be best for businesses to capitalize on this lucrative opportunity. This post explores 7 lip finishes makeup sellers should know that will boost their sales in spring/summer 2024.

Table of Contents
Global market overview of lipstick
7 beautiful lip finishes trends in 2024

Global market overview of lipstick

Experts estimated the lipstick market size to be worth USD 12.75 billion and projected it to reach USD 19.15 billion by 2028. This represents a CAGR of 7.01% during the 2022-2028 forecast period.

The main factor escalating the growth of the lipstick market size is the high global demand for the product. This demand emerges from a huge population of working women who have a high purchasing power and are highly conscious about their physical appearance.

To fulfill the huge demand, sellers should stay updated with new lipstick trends targeting their buyers.

7 beautiful lip finishes trends in 2024

Berry tones

Red lipstick and a strawberry

One of the spring/summer 2024 lip finishes that will draw huge attention for consumers is the berry tones. Lipsticks in this trend are known for their intense and saturated colors that impact strikingly. Not only are the berry tones a classic look, but also complement every look.

From the name, the lipstick trend has shades reminiscent of berries such as strawberries and raspberries. They feature deep, rich, and vibrant colors with a hint of red, purple, and pink undertones.

An example of a desirable berry tone lipstick look is the classic berry red which exudes sophistication and elegance. The shade is a deep red with cool undertones resembling the color of raspberries.

Apart from adding elegance to any outfit, the lipstick look is timeless and suitable for both daytime and evening events.

Soothe with “golden hour” hues

This trend is inspired by the golden hour, which refers to the time shortly after sunrise or before sunset when the sun is soft, warm, and diffused. Shades in this lipstick trend embody the same tones of the golden hour, including soft gold, warm peach, and honey bronze. A warm brown and orange mixture is also a shade in this trend.

The advantage of this lip finish is that it goes along with all skin tones, providing a natural and flattering appearance for the wearer. It also fits well with an everyday style, as well as day and night events.

Consumers rocking this trend can find a shade matching their skin tone or preference and pair it with natural makeup. This may include a lightweight foundation or tinted moisturizer to create a fresh and glowing base. The overall result is a warm and radiant look without being too overpowering.

Playful summer tones

White teeth with bright pink lips

This captivating trend breaks away from the traditional hues of winter and introduces a burst of timely, sun-kissed shades to brighten up a wearer’s look during the warmer months.

The playful summer tones embrace a spectrum of colors, from electric pinks and coral oranges to watermelon reds and tropical purples. The texture mostly tends to be lightweight and glossy, mimicking summer fruits’ lusciousness.

Shoppers wearing this lipstick can pair it with minimalistic makeup, like picking soft subtle eyeshadows in earthy neutrals or shimmering champagne tones. This allows the lipstick’s vibrance to take center stage, creating a harmonious balance between the eyes and lips.

Whether they are heading for a beach party, picnic, or tropical getaway, playful summer tones are a go-to choice as they add a pop of color and a playful vibe to a wearer’s look.

Terrain inspired shades

Close-up of mint green lip finish

Terrain-inspired lip shades bring the elements of the natural world to the consumer’s look. The shades are reminiscent of rich and diverse colors found in various terrains. These include rugged mountain ranges, lush forests, sand deserts, and calm oceans.

For instance, for wearers who prefer lush greenery of forests and meadows, businesses can provide them with a selection of mossy green, leafy olive, or muted sage tones. These hues capture the serenity and freshness of verdant landscapes, allowing consumers to adopt a natural and captivating look that reflects the beauty of the outdoors.

Sellers may also offer teal, aquamarine, and deep navy shades to consumers that aspire to lip colors that mimic the tranquility and mystery of the sea.

Additionally, they can cater to shoppers drawn to the vastness of desert landscapes by adding sandy, beige, warm caramel, and sun-kissed bronze lip shades to their inventory.

Soft, meta mystical AI pastels

Woman with blue lipstick and nails done

In layman’s language, we can say trend technology meets charm as the finish fuses the delicate beauty of pastel shades with a touch of futuristic allure. The lipstick style boasts a unique texture that glides on smoothly, providing a soft and creamy finish.

Pastel lilies, soft pinks, pale blues, and minty greens form the foundation of this lipstick. These colors replicate the delicate and serene beauty in a world where artificial intelligence merges seamlessly with the wearer’s imagination.

Wearers can enhance the soft meta mystical AI pastels style by complimenting it with a subtle, luminous makeup look. This includes soft, shimmery eye-shadows in pastel tones or iridescent finish.

Where can buyers rock this lipstick trend? Whether it is a futuristic-themed event, a cosmic-inspired gathering, or infusing an everyday look with a touch of magic, this style is a realm of enchantment.

Sunset coral

Vibrant colors that adorn the sky during this magical time of the day influence the sunset coral lip trend. It embraces shades like warm orange, coral pink, and hints of golden undertones. These shades capture the essence of a sunset while infusing it into the wearer’s makeup routine.

The star of this lip finish is the coral hue which combines orange and pink to signify energy, warmth, and a little playfulness. It effortlessly complements a wide range of skin tones, adding vibrant color to the overall look.

However, textures may vary with this lip finish. Sellers can provide different finishes to their buyers, like creamy matte, glossy shine, or subtle satin finish. Wearers can further perfect the look using a lipliner in a complimentary shade to define their lips for a precise and polished look.

Dazzling directional purples

Dazzling directional purples embody confidence and a fearless approach to self-expression. The lip style encompasses various shades ranging from mysterious eggplant to vivacious and electrifying violet.

The shades add a sense of power, creativity, and individuality, elevating the wearer’s style to new heights.

Textures that businesses can add to their stock include creamy matte finishes for those looking for a bold and intense look or a metallic or shimmery finish, which adds an element of dimension and glamor.


In a world of ever-evolving beauty trends, this article has explored 7 appealing lip finishes that will make a statement in spring/summer 2024. Businesses can explore lip shades from the trends to satisfy the needs of their customers.

Want to buy lip finishes in bulk? Visit Alibaba.com.

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