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Anti-Wrinkle Devices: 5 Trends to Leverage for the Perfect Treatment

Woman using anti-aging product on her face

Everyone shows signs of aging eventually. Wrinkles start forming, and skin becomes saggy—mostly because the body stops producing enough collagen to keep the youthful look.

But when consumers don’t like the aging look, what can they do? Well, businesses can offer them specialized devices that help rejuvenate the skin, making the signs, like wrinkles, less visible.

Explore this article to discover five anti-wrinkle device trends with amazing effects consumers will love.

Table of Contents
Overview of the global anti-wrinkle device market
5 top-trending devices to help consumers fight aging and wrinkles
Rounding up

Overview of the global anti-wrinkle device market

In 2022, experts valued the global anti-wrinkle device market at US $10.96 billion. They also expect it to experience continuous growth at an 8.9% compound annual growth rate (CAGR) from 2023 to 2030.

The increasing awareness about age-related skin problems, like fine lines, wrinkles, and skin dullness, is the market’s major growth driver. Consumers are more likely to spend on devices that sustain youthful appearances, which experts also say will boost market growth.

Asia-Pacific dominated the market in 2022, by contributing 36.10% of the total revenue share. North America was also one of the major regional markets for anti-aging devices in 2022 due to better living conditions, high per capita income, and easy product availability.

5 top-trending devices to help consumers fight aging and wrinkles

1. Microcurrent devices

Beautiful lady using microcurrent device on her face

Traditional beauty products like serums and creams have long been mainstays, but new trends are rising to take over the at-home skincare tool scene—and one of them is microcurrent devices

These devices are gaining popularity, as users say consistent use results in firmer and more defined skin. But what are these devices? Microcurrent beauty tools use low-voltage electrical currents to stimulate the facial muscles. This procedure may help the user’s face look tighter and reduce visible aging signs.

The best part is that consumers can get microcurrent devices to use at home. They are special handheld devices that won’t shoot up the user’s electricity bill. Alternatively, businesses can offer more powerful models to dermatologists or estheticians.

Microcurrent devices may not have any scientific research to support their claims, but they’ve been getting much attention in 2023. According to Google Ads data, branded variants like “Foreo Bear” and “Nuface Mini” average 40,500 and 33,100 searches monthly.

The generic variants are also holding their own, search-wise. In November 2023, they garnered 12,100 searches, proving consumers are actively looking for these devices.

2. LED light therapy devices

Female patient undergoing LED light therapy

LED therapy harnesses different light wavelengths for skincare treatments. They discovered its significant potential for skin care applications initially developed by NASA to stimulate plant growth.

Now, various aestheticians use LED light therapy devices to help revitalize the skin, reducing the signs of aging. Usually, these devices use red or blue light to treat skincare concerns—blue is for acne treatment, while red works for anti-aging.

Compared to other types of light therapy, LEDs don’t create ultraviolet rays, meaning they’re safe for regular use. These devices won’t cause burns like other anti-aging treatments like chemical peels, laser therapy, and dermabrasion.

Consumers shouldn’t worry if they can’t make frequent trips to aestheticians—they can still enjoy LED light therapy at home. Devices businesses can offer include LED wands and masks that users can apply on their faces for several minutes at a time.

LED light therapy masks have witnessed significant growth in 2023. In October, they garnered 90,500 searches—impressive, but nothing compared to their 135,000 searches in November 2023! That’s a 60% boost in one month!

LED wands may not be as popular as their mask counterparts, but they’ve also seen some growth. They jumped from 8,100 in September to 9,900 in November 2023. 

3. Radiofrequency (RF) devices

A black and white RF beauty device

Radiofrequency (RF) devices provide skin-tightening effects to help smoothen skin. They generate enough heat to kickstart the facial skin’s collagen, elastin, and new cell production.

What’s great about these devices is that they are a non-surgical way to get facelifting effects for sagging skin. Although they offer temporary benefits, consumers won’t be able to differentiate between performing surgery and using these devices.

While the heat may worry some consumers, these devices are one of the safest ways to fight aging effects. They use safe low-frequency electromagnetic waves to generate the heat that enters the user’s skin layers—no safety hazards here.

Speaking of safety, RF devices have very slim chances of causing hyperpigmentation. However, it’s ideal for younger consumers with fresh signs of aging and won’t work for severely wrinkled or saggy skin.

RF technology can also be combined with other devices to offer better anti-wrinkle treatments. For instance, consumers can use radiofrequency microneedling to target early signs of aging. Another type combines LED light therapy with RF to create devices that help promote collagen production.

RF microneedling is one of the more popular types, with a consistent 49,500 monthly searches throughout 2023. Regular radiofrequency devices only get 8,100 searches, but it’s still impressive.

4. Ultrasound devices

An ultrasound beauty device on a white platform

Regarding nourishing, anti-aging facial treatments, ultrasound facial therapies are top. These devices use high-level sound (or ultrasonic) waves to stimulate the skin, penetrating deep below the surface.

In addition to smoothing wrinkles, these facial therapy devices promote cellular renewal/repair, increase blood circulation, combat puffiness, improve blood circulation, and encourage lymphatic drainage.

Basically, retailers can invest in two types of ultrasonic skin care devices: hand-held and table-top. Hand-held models are more popular for home use because of their user-friendliness and lack of need for professional assistance.

On the other hand, table-top ultrasound beauty devices offer stronger results but need professional hands to be effective. Also, they often come with additional features, like facial massagers and steamers. Table-top ultrasound devices are more common in esthetician offices with dedicated treatment rooms.

5. Microneedling devices

A gray-colored microneedling RF beauty device

Microneedling devices help address various skin concerns. Unlike other light- or sound-based devices, this method makes physical contact with small, sterile needles, puncturing the skin and inducing controlled physical trauma.

The good news is that it’s not as bad as it sounds. This process pushes the dermis (a deeper skin layer) to start rebuilding, allowing it to produce more collagen to keep the skin youthful. Microneedling devices can help address many anti-aging concerns, including wrinkles and saggy skin.

However, results from microneedling are not immediate. It may take several months for consumers to see results since the process involves new skin growth. Regardless, microneedling is an effective and safe way to treat wrinkles and rejuvenate the skin.

Microneedling is the most popular anti-wrinkle solution on this list. These devices average 550,000 searches monthly, and it has been consistent since July 2023.

Rounding up

The anti-aging landscape constantly evolves, introducing exciting tools businesses can capitalize on in 2024. Microcurrent devices are ideal for consumers who don’t mind a little shock, while LED light therapy is the safest way to deal with wrinkles.

RF devices offer a hotter alternative, and ultrasonic offers a more alternative. Lastly, microneedling is the most popular procedure for restoring youthfulness to aging faces.

So don’t hesitate! The market is booming, making it the perfect time to enter the anti-wrinkle industry in 2024!

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