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Evolving Skin Finishes: The Latest Beauty Trends To Glean


A whole new crop of categories, products, and ingredients appears yearly, demonstrating how much of a moment skincare is having. Consumers are constantly researching ways to indulge in self-care, acquire knowledge, and experiment with new ideas.

This article includes eight evolving skin finishes making waves in the beauty sphere. Skincare suppliers should consider and invest in these trends to stay ahead of the curve in the coming seasons.

Table of Contents
How profitable is the skin care product market?
Eight emerging skin finish trends to embrace sustainability
Final words

How profitable is the skin care product market?

The skincare product market is booming. Many women and men use creams, lotions, and powders daily for moisturizing, hydrating, cleansing, and other bodily purposes to nourish and enhance their skin’s quality.

The world’s market for skin care products was estimated at $130.50 billion in 2021. It is projected to increase at a compound annual growth rate (CAGR) of 4.6% from 2022 to 2030.

The increasing global demand for face creams, sunscreens, and body lotions will help the market expand over the forecast period. On the other hand, the need for products with synthetic chemicals is reducing due to growing awareness of their damaging effects on the skin. 

Due to increasing eco-conscious concerns, skincare products formulated with natural ingredients will see significant demand throughout the forecasted period.

The booming e-commerce industry is also a significant driver of the skincare market because it provides doorstep delivery, discounted costs, simple payment options, availability of a wide range of products on a single platform, and other advantages consumers prefer.

Overall, the market will experience significant changes in the forecasted period, with consumers preferring solutions offering more benefits, lasting longer, and making them feel better.

Eight emerging skin finish trends to embrace sustainability

Lazy perfection

Woman applying white skin finish with a brush

While the lazy perfection trend is not new, it will remain in the spotlight. This trend embodies everything about the clean girl aesthetic—glossy, cozy, and incredibly hydrating. These products merge skincare and makeup in hybrid formulations made with nourishing ingredients that offer a natural look and featherweight feel. 

Lazy perfection skincare products exude health and vitality, ranging from glossy and tinted formats to youthful and hydrating formulas.

Although all skin types can use sheer finish foundations, these are typically best suited to dry and combination skin types that prefer natural coverage and a lightweight feel. In addition, oily skin may not respond well, making this skin type look greasy.

Consumers with sensitive skin who want minimal coverage without overdoing it can pair a sheer foundation with a matte powder. This combo reduces excess oil while still giving that lightweight feel and look.

Glowing finish

Woman preparing skincare oil for beauty routine

Clients who dislike the feeling of wearing many cosmetics but need some coverage will love the glowing finish. Skincare products in this category give the skin a radiance and glow that is both comfortable and natural. They also soothe and moisturize the skin, ensuring it feels and looks good.

Foundations with glowing finish are a must-have for brands as they are the critical elements of radiance and luminosity. In addition, brands should consider creams, primers, and serums containing active ingredients like bakuchiol, hyaluronic acid, and niacinamide to give their clients the desired healthy, radiant glow. 

These skincare products can be worn alone, beneath foundations and moisturizers, or as a top layer over makeup. Consumers who desire a youthful and luminous look but want more coverage than sheer finish offers will love this trend.

Matte finish

Woman applying matte finish with a makeup brush

The cosmetic industry adores matte finishes, which will forever remain a classic. Initially, matte finish products were heavily formulated. However, this trend has evolved to creating products with a lighter feel and the same finish, thanks to innovative developments.

Matte finish products have no shine and tend to dry flat, making them ideal for oily and sensitive skin types as they reduce the appearance of pores, bumps, zits, scars, and other imperfections. They are, therefore, perfect for skin that is prone to breakouts. In addition, there are matte finishes that stay on the skin longer and provide an oil- and shine-free base for makeup.

This category offers complete or buildable coverage, ranging from sprays, mists, and creams to products with SPF for the skin, lips, and nails.

Even skin tone

Lady wearing a head towel and applying skin finish

People love skincare products but revere products that provide an even skin tone. These products slightly even out users’ skin tones, concealing any of the wearer’s hyperpigmentation or discoloration, as well as any skin marks.

Consumers can reduce redness, scarring, hyperpigmentation, and smooth skin tones with products containing vitamin C, niacinamide, and other healing and brightening ingredients.

Suppliers should consider serums, cleansers, and toners that support long-term skin balancing in skincare regimens. They should also consider more representative and inclusive products to cater to different skin complexions.

Lightweight looks with buildable bases

Woman smiling with brown skin finish applied on her face

Word on the streets these days says, ‘Less is more.’ Consumers are shifting from heavy coverage to lightweight looks that can be worked up into medium or full range. Rather than signal the end of the coverage era, this trend means the birth of customizable and buildable skincare formats.

The items in this category are designed to be breathable, lightweight, and easy to use—from tinted moisturizers and serum tints to hybrid formulations with ingredients such as aloe vera, allantoin, and squalene. The right amount will cover the blemishes, scars, and pimples without overdoing it.

This trend also offers consumers a variety of beauty looks in one by starting light and building up to medium or full coverage.

It is perfect for clients big on skin-first products and less on heavy coverage. It also works well on all skin types—young and old, oily, or dry.

Multifunctional finishes

Lady subtly applying skin finish

People are seeking out products that are convenient to use and can do a lot without taking up much space on the bathroom shelf, which is why multifunctional finishes are essential. These products streamline routines and save consumers time and money, making them market favorites. 

Demand for multi-use products is rapidly increasing as people’s schedules become busier and the cost of living crisis bites. Products that combine skincare and makeup are already popular. Still, the trend will continue to evolve and grow in popularity in the coming seasons.

Brands should invest in less time-consuming products but just as nourishing and protective of the skin. Clients love products that go above and beyond, like products containing hyaluronic acid, SPF, vitamin C, and peptides or a product that can exfoliate and cleanse at the same time.

However, brands should conduct consumer research to learn how people use these hybrid formulations and thus make informed investments. More importantly, they should avoid products with SPF that leave a white cast or oiled finishes.

Rise of the healthy glow

Anonymous hands ready to apply skin finish

There is no denying that the skin thrives when fed products it enjoys. So the rise of the healthy glow is fast becoming popular thanks to products made with skincare-infused ingredients and for breathable coverage.

This trend combines a variety of on-trend skin finishes, influenced by the novel desire to look healthy by using body bronzers, dewy textures, and faux-flushed cheeks.

Brands should look to products formulated with healthy ingredients, including antioxidants, vitamins, and plant-derived extracts. They should also consider synthetic glow-enhancing formats instead of products with glitter and microplastics to satisfy the demands of their eco-friendly clients.

Hybrid formats focusing on the lips, eyes, and cheeks to achieve that fake flushed look are ideal for minimalists who want glowing skin without appearing overly glamorous.

Hydrating skincare finishes

Lady applying skin finish with both hands

Maintaining the skin’s moisture barrier is the first step toward achieving a healthy glow, driving the demand for hydrating skincare finishes that build the skin’s barrier back up.

Products with natural, healing, and protective ingredients and hydrating formulas will be in high demand as consumers focus more on prioritizing their skin’s health. 

Protecting the skin’s natural moisture barrier lowers the risk of breakouts, dry skin conditions, and aging effects, in addition to helping to produce a plumped, hydrated complexion.

Tinted sunscreens and moisturizers with intensely hydrating face serums and oils are top-hitting products to watch out for. Suppliers can invest in skincare ranges formulated with glycerin, hyaluronic acid, peptides, squalene, and other ultra-hydrating ingredients promoting collagen production. 

They should also consider microbiome-friendly products that strengthen and safeguard the skin’s natural barrier.

Final words

Consumers who want to stay ahead of the curve or switch up routines would find a new flex from these emerging beauty trends.

Lazy perfection is a fantastic no-makeup-makeup choice with high demand among minimalists. Glowing finishing and the rise of the healthy glow promises natural healthy skin that looks as good as it feels. 

Buildable formulas that can achieve light, medium, or full coverage, like lightweight bases and matte finishing, are also gaining popularity. Sellers can get on board with these top-hitting evolving skin finishing trends for the coming seasons.

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