Almost everyone these days has a podcast, a YouTube channel, or a TikTok, which means that demand for vlogging microphones is increasing. And with this demand, technological advancement has made headway in making good quality, reliable microphones inexpensively. The average consumer can now afford vlogging microphones and the result is that they have become somewhat of a household item.
The rise of the vlogging microphone
With the rise of social media and the post-pandemic trend of working from home, people are starting to invest in their production studios; whether that is an actual studio or just their work-from-home setup. The expectation for virtual communication has become well-lit, high-resolution video and premium-quality sound, even in the most mundane of scenarios. This new era of keeping up with the Joneses means that more people are in need of good quality microphones that produce a crisp, reliable sound.
Types of vlogging microphones
While there are many types of microphones on the market, vlogging microphones can be categorized into four main groups: shotgun, lavalier, USB, and wireless microphones. It is important to note that not all of these types of products are mutually exclusive.
Shotgun microphones are often attached to a camera and can pick up sound from a specific direction while rejecting sounds from other directions. This makes them ideal for vlogging in noisy or crowded environments. A limitation of the shotgun mic is that the sound will need to be from the same source as where the subject being filmed is standing.
Lavalier microphones (which can be USB or wireless) are small, clip-on microphones commonly used by vloggers who need to move around while recording. They are lightweight and unobtrusive, making them ideal for use in situations where a larger microphone might get in the way. Most people would associate these microphones with broadcasters, as was their original popular use.
USB microphones connect directly to a computer or mobile device via the USB port, so they don’t need to be charged and the user doesn’t need to worry about remote connectivity. Vloggers or podcasters who record videos from a stationary location, such as a desk or home studio, might find USB microphones to be the lowest maintenance to use, but those who need to move around won’t get the same utility from this type of mic.
Wireless microphones: Vloggers who need to move around while recording, on the other hand, will benefit from a wireless microphone, which is used in pair with a transmitter and a receiver. These can get more expensive, and the transmission is more complicated than using a physical connection cord.
Qualities to look for in a vlogging microphone
When looking for a vlogging microphone in any of these categories the main things you want to consider are quality, compatibility, durability, and price point.
The audio quality of your vlogs is crucial for delivering a professional and engaging experience to your viewers. Look for microphones that offer clear and crisp sound reproduction, minimal background noise, and a suitable frequency response range.
Ensure that the microphone you choose is compatible with your recording setup. Consider the connectivity options of the microphone, such as USB, XLR, or wireless connections, and ensure they are compatible with your camera, smartphone, or computer, as well as compatibility requirements such as software or apps.
Vlogging often involves shooting in various environments and conditions. If your target marketer is on the adventurous side, make sure to invest in sturdy, reliable microphones, made with quality materials, and possibly even resistance to shock, wind, and moisture.
Consider the budget of the consumers you would like to sell to and find the microphones with the best qualities and features within that range.
Many of these considerations for choosing a vlogging microphone can be assessed through brand reputation, as there are some main players in this market. Rode is a trusted and popular vlogging microphone brand with a wide variety of products and, although Shure is well-known for its professional-grade microphones, it is a trusted vlogging microphones provider, as well.
How to choose the best microphones for your customers
The usage of different types of vlogging microphones can vary based on a range of factors, including demographics, preferences, and specific requirements. Here are some general scenarios where each type of microphone might be commonly used:
Shotgun microphones are often used by vloggers recording outdoor activities or events where they want to focus on a particular sound source or minimize ambient noise, journalists capturing on-location interviews, and content creators producing videos with a lot of movement or in noisy environments, where they need to maintain audio quality.
Lavalier microphones are likely to attract YouTubers who need freedom of movement while recording, such as travel vloggers, fitness instructors, or cooking enthusiasts. Presenters and public speakers who require discrete microphone placement during presentations, speeches, or live events, and filmmakers or videographers capturing dialogue or audio for film and video productions. Reality TV, for example, is where you almost always see (wireless) lavalier mics.
USB microphones are popular with creators who primarily record indoors in a static environment, such as for gaming commentary, voiceovers, podcasts, or tutorial videos. The benefits here are that the connection is simple and you don’t have to deal with charging the batteries.
Wireless microphones provide freedom of movement without being tethered to a recording device. They are commonly used by performers, entertainers, or public speakers who need to move freely on stage or interact with the audience during live events or presentations. Event organizers or hosts who require flexibility in microphone placement, such as during conferences, panel discussions, or live performances would need to be wireless, as well.
In the post-pandemic world, vlogging microphones have shifted from being a professional tool to a household necessity. While price point and complexity of these products vary, quality is relatively high across the board. As more and more people elevate their at-home virtual communications portal there is a ripple effect in which everyone else realizes they need to do the same.
If you’re looking for a product that is increasing in popularity, has an attainable price point, and adds value to the consumer’s lifestyle, now is the time to invest in vlogging microphone distribution.