Household scales are becoming popular in most homes across the globe. Though often overlooked, customers are realizing their importance to their wellbeing and lifestyles. From the basic kitchen scales that ensure the perfect balance in culinary adventures to the bathroom scales that keep track of their health and fitness journeys, these scales are proving to be quite significant.
As a seller, understanding these essential tools can benefit your business. By familiarizing yourself with the different types of household scales you’ll be able to broaden your product offering. In addition, this can empower you to provide an enriched shopping experience to your customers since, with the right knowledge, you can guide them accordingly.
In this article, we will explore the seven most indispensable household scales that retailers should be aware of in 2023.
A brief overview of the household scales market
The global household scale market has increased in size over the last couple of years, and the growth is anticipated to continue in the coming years. As of 2020, the market was valued at around USD 2304.32 million but is expected to grow exponentially with a 4.28% compound annual growth rate (CAGR) between 2020 and 2027.
With new home cooking trends, significant investment in health and wellness at the home level, and increased technological innovations, the market can only get better. Moreover, the world population continues to grow while urbanization continues, which means the market will keep expanding.
7 household scales you need to know
Kitchen scales have become an indispensable tool for both casual home cooks and professional chefs. They facilitate precise measurement of ingredients, which is crucial for successful culinary outcomes. As more consumers embrace cooking at home and explore diverse cuisines, the demand for kitchen scales rises.
In addition, these scales also appeal to health-conscious individuals who track their food intake. Consequently, having them on your shelves as a seller can cater to a wide consumer base, enhancing your market reach and profitability.
Bathroom scales are considered an essential wellness tool. Consumers have grown more health-conscious, and tracking their weights has become an integral part of their routines. These scales are no longer just for those seeking to lose weight, they are also used by athletes, fitness enthusiasts, and people who want to maintain a healthy lifestyle. You can tap into this ever-growing market segment by offering reliable, user-friendly bathroom scales.
Body fat scales
Body fat scales offer a more comprehensive overview of your consumers’ health than standard bathroom scales. They provide more detailed insights into body composition, including body fat and muscle mass percentages. This level of detail appeals to a wide audience, including fitness enthusiasts, people on disciplined weight loss journeys, and individuals monitoring their health for medical reasons.
Stocking body fat scales can attract these focused customers, differentiating your offerings and adding value to your product lineup. This means more sales and appealing profit margins.
Precision is paramount in the measurement of precious metals and stones. Jewelry scales are designed to provide accurate measurements down to the milligram. This ensures that the value of such materials can be accurately assessed, making them indispensable for jewelry makers, sellers, and even appraisers.
These scales also attract hobbyists and collectors who require precise measurements for their collections, whether gemstones, gold nuggets, or antique jewelry pieces. Such individuals can assess the value of their items right at home.
Having these scales on your shelves can attract a niche yet lucrative market segment.
Spoon scales combine the utility of a measuring spoon with the precision of a digital scale, making them a unique and handy kitchen tool. This combination makes them a vital tool in the kitchen, particularly for those who need to measure small quantities of ingredients accurately. Chefs, bakers, and passionate home cooks can benefit significantly from the precision these scales offer, ensuring their recipes are perfectly balanced.
In addition, their innovative, catchy design is a standout feature that can attract customers’ attention and drive impulse purchases.
With strict weight limits imposed by airlines, a luggage scale has become an essential tool for frequent travelers. They are compact, easy to use, and can save customers from paying excess baggage fees. A traveler can leave their house with an idea of how much weight they are carrying and how much they are likely to pay.
Offering luggage scales can help you cater to the needs of this substantial customer group.
Monitoring a baby’s weight is critical for tracking their growth and health. Baby scales are designed to safely and accurately measure a baby’s weight at home, making them a necessary item for new parents looking to monitor their baby’s wellbeing.
By stocking these scales, you can cater to this important and attentive customer segment. This can come in handy to not only drive customer loyalty but also repeat purchases.
The bottom line
The popularity of household scales will continue to rise as long as populations increase and urbanization continues. Sellers can harness this trend to drive sales, establish customer bases and build loyalty by stocking accordingly.
By diversifying and stocking these specific household scales, as a seller, you stand a chance to tap into an expanding market driven by significant factors. Even better, these scales offer a combination of functionality, design, and innovation, a blend that today’s consumers love.