The demand for fast motorsport cars is rising, but since these racing cars are expensive, many seek to turbocharge their existing vehicles. A turbocharger pushes more air and fuel into the engine, thus accelerating combustion and producing more horsepower.
Retailers can capitalize on this rising demand to sell turbocharging components. However, it is important to meet customers’ needs to prevent them from moving to the competition.
Read on to explore what customers consider before installing turbocharged engines in their vehicles and discover the must-have products that will position your store as a top destination for turbo lovers.
Table of Contents
The growing demand for turbocharged vehicles
What customers consider when turbocharging a car
Maximizing sales in the turbocharging market
The growing demand for turbocharged vehicles
In recent years, there has been a growing demand for turbocharged vehicles. A report published by spherical Insights showed that the global market for automotive turbochargers was US$ 14.85 billion in 2023 and is expected to reach US$ 30.4 billion in 2033, growing at a compound annual growth rate (CAGR) of 7.43%.
This data includes demand for new and remodeled vehicles. Factors contributing to this market growth include drivers’ desire to enhance their vehicles’ performance and driving experience. The demand for gasoline-powered vehicles also fuels this growth.
The trend creates a huge market for related products, such as turbo kits, intercoolers, and performance exhausts for retailers.
Now that we’ve established a growing market for turbocharged cars let’s examine what customers should consider before making the switch. This will unravel the key business opportunities for retailers.
What customers consider when turbocharging a car
Turbocharging a car can enhance its performance, horsepower, and overall speed. However, before taking the leap, customers usually consider several factors, from engine horsepower to proper cooling systems.
Understanding these factors will help a retailer know what products to stock to satisfy consumer needs.
1. Engine strength
The existing engine should be strong enough to handle the extra power. Since turbochargers can significantly strain the engine, vehicles with smaller engines will need an upgrade.
The engine upgrade kit may include stronger pistons, connecting rods, and crankshafts to withstand higher pressures and temperatures. As a retailer, you can stock these components to meet the demand.
2. Cooling system
Turbochargers are like a tinderbox, generating a lot of heat, which can overheat engine components. A sports car with a regular cooling system requires an upgrade.
Drivers will likely install intercoolers to prevent the turbocharged engine from rapid wear and failure. As a retailer, you can offer cooling solutions, such as performance radiators or intercoolers, to cater to customers’ needs.
3. Fuel system
Turbocharged engines are known to consume more fuel to meet the increased air intake. This means a person turbocharging their vehicles will need to upgrade their car’s fuel system. The upgrade may include replacing fuel injectors or adding a high-capacity fuel pump, thus offering business opportunities for retailers.
4. Tuning and calibration
After installing a turbocharger, the car’s ECU (Engine Control Unit) needs to turn to improve performance and prevent engine damage. The turning should be correct for better fuel economy.
The calibration allows retailers to sell tuning software and kits to their customers.
5. Exhaust system
Regular vehicles have restrictive exhaust systems because the engine doesn’t need much air. However, turbochargers need more airflow to burn the oil.
Car owners will need to upgrade to a larger exhaust system to reduce back pressure. Retailers who stock these turbocharge exhaust systems will increase sales due to high demand.
6. Turbo type and size
Since turbo kits—both one-turbo and twin-turbo engines—come in different types and sizes, retailers should know what their customers prefer and stock appropriately.
Maximizing sales in the turbocharging market
As drivers and car enthusiasts turn to turbocharging to provide their vehicles with extra power, retailers can seize to ride the wave of growing demand. Stocking the right components—including engine upgrades, intercoolers, fuel systems, exhausts, and tuning kits—will help you meet customer needs and position your store as the go-to destination for turbo lovers.
Alibaba.com is a one-stop shop with suppliers offering quality turbocharge products that will set you apart from competitors. With these products, you can improve sales and profits for your store.
