Color trends are adaptable since they may be used in almost any type of clothing and combined in a variety of ways. They can be used in leather, fur, cotton, wool, corduroy, and linen textiles, among others. No matter the combination; whether organic, artificial or blended materials, colors rule the fashion style.
Here is how fashion retailers can succeed in this season’s sales by adhering to the market’s color trends. But how profitable is the market?
How profitable is the women’s color trends market
At a projected CAGR of 3.8% during the forecast period, the size of the worldwide color cosmetics market is expected to increase from $72.7 billion in 2022 to $94.4 billion by 2029.
The rise in demand for more aesthetically pleasing colors in apparel among the female population has increased, which in turn is propelling the market.
Additionally, the increasing momentum of these fashion trends has improved the procurement of these attires, supported by the rise in the purchasing power of the consumers.
5 vibrant women’s color trends of A/W 22-23
Femininity takes its base and life force in the world of pink. It remains a trans-seasonal color because of how appealing it is aesthetically. From pink leather jackets to pink knitted sweaters, scarves and top coats, women can look as feminine as they want while appearing ever fashion ready to take to the streets and wow onlookers with a dazzling performance of class and beauty.
Pink is eye-catching in its detail and is perfect for catching people’s attention completely as well as social channels and media platforms. Cute wears that come in pink colors are the business casual suits. They are perfect for work-related outings as well as meetings and conferences. They can be made from linen, cotton or satin.
Another mention where pink works to make a statement is with scarves and sweaters. Regardless of the shirt or trouser, thick fur or woolen scarves and sweaters turn heads. Women would want to procure these as they are weighty, really warm to the skin, and are a signature look in A/W 22/23.
For shearling coats and leather jackets, nothing beats bright pink. Matte pink works as well for women who want to go less shiny and bolder with the look. Pink apparels pair well when combined with a top coat or sweater to boost the casual feel.
Women can also opt for the baby pink dresses with a blend of white, either as a hat or handbag. An oversized pink button-down shirt with a split hem by the side is also worth the mention. It is a signature look that pairs well with a beige or dark brown trousers to contrast with the bright pink. The shirt can be made from linen or satin fabrics to give off that glossy finish.
Pink linen long top coats are also in the mix this season. Women who love to experiment with colors will find this a good avenue to do so as this piece of apparel can be paired with an inner green shirt and black skirt.
Red is a vibrant, strong color that dominates in any environment. It is one of the key winter colors, and women love to rock different types of apparel in red for all they are worth. Women can style these from head to toe for maximum impact and to make the most statement.
Corset tops are back again in this dazzling red color that is sure to catch the eyes of many. Made from fabrics like cotton, leather and yarn, corsets are bound to be on every woman’s list during the autumn and winter periods.
Plush items like shearling coats look almost impossible in red and that is why they work. A glossy finish for the leather on the coat makes it stand out more. Women can pair these with red leather trousers or red linen pants for a top to bottom look.
Red comes in different shades and the oxblood is another type of luscious red. It is deep and dark, making it perfect for sweaters, insulated jackets, coats and shirts. Oxblood leather jackets are also an honorable mention as women will look to add these to their wardrobe collection this season.
The red sleeveless knitted top is an item that markets itself. It reveals slender arms for women who love to show skin and it is comfortably warm to the skin. Women can wear knee-high leather pants with this daring item.
For coats, the belted top coat is a perfect fit for this color. Matte red is a lot better as it does not give off the shine as satin and leather fabrics do. Women can finish this classy formal look off with an inner white shirt and pants fit for suits. Preferable trousers colors could be camel and beige.
Another magical mention is the leather-insulated sheepskin coat. It features sheep wool for the collar and the rest of the material is pure leather. Women can pair these with fitting leather trousers at the bottom.
Oxide orange does wonders when introduced through outerwear and knitted materials. It works very well as a sunset tone to give an otherworldly feel to the attire. For a simple look with this daring color, women can opt for the turtleneck, which is signature clothing and even more so when paired with linen or satin trousers.
This color family spans shades ranging from bright orange to deep brown. A gown made from linen in this color and fitted with a large black belt is a beautiful look for women this season. Another good way to enjoy this color is in coats. Top coats and trench coats, made from solid thick materials like leather and cotton, are an honorable mention.
Orange knitted sweaters are part of this color trend, which brings out the vibrance in the clothing, especially when contrasted with matte black trousers made from cotton or poly-cotton blends. Top coats in this exquisite color range and fabrics like wool and knitwear are also in this season’s collections.
On the deep brown side of the spectrum, cotton fabric trousers can be found in spades. These staples pair perfectly with any top that contrasts well with the colors like matte black, ash, and gray. Deep brown button shirts are also good and can be paired with gray trousers as well.
Nature speaks aloud with the glowing greens. Coming in glossy and matte finishes, the greens are here to stay with apparel like fur coats, ruffle gowns and woolen coats. Shades of green are forever important, offering trans-seasonal appeal to balance natural shades.
The green ruffles are great as an outing attire as they feature ruffles asymmetrically on the torso and back of the garment. Consumers can wear them as is or joined with light green trousers made from thin fabrics.
The fur coats look way too good in green and are one of the top picks for women this season. Oversized fur coats can be paired with matching inner brassiere and mini skirts. The fur coats can be closed up to only reveal slender legs or left open to reveal the entire aesthetic package.
Women who love experimenting with colors can try on a green belted coat with a dark brown trench coat to top it off. These can be paired with lilac or cyan leggings or knee-high socks.
Asymmetrical coats and other top coats in deep green colors are good for classy looks and ultra-formal events like wine tastings and fundraisers. They can feature white buttons and women can pair them with white socks as well to blend the colors together.
Dark aesthetics have returned with more heat and it is another great color trend. It is a statement color and simple style, making it easy to play around with high shine, sheer and lace fabrics. Leather jackets are probably the best adaptation of this. The gloss finish from leather and faux leather alike match perfectly with leather bottoms.
Black leather pants are also an apparel of mention. For black in this segment, matte makes more of a statement than gloss because it is less popular and catches the eye easily. For this, color blocking with a bright purple top or jacket is the way to go.
The market for women’s clothing never faces a scarcity of demand because these styles are the focus and top options for the 2022-23 autumn and winter seasons. The luscious red goes well with sweaters and tops for women to sleep in or wear while strolling to the park, and the green knitted sweaters and shearling coats for buffets and date nights.
The hyper pink wears are appropriate for less formal gatherings with friends and family, and the matte black coats and vests are for seminars and business meetings. Orange sweaters are yet another option for women who prefer to hang out with their pals.