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5 Key Sleep Products for a Great Nights’ Rest


Humans are believed to spend around one-third of our lives asleep – or at least the lucky ones do. For an ever increasing number of people, getting adequate rest has become a nightly battle. 

In the USA, approximately eight percent of adults admitted using sleep medication in 2022. However, sleeping pills often have unpleasant side effects. As a result, chronically tired consumers are actively searching for drug-free products to help them on their way to the land of nod. 

The worldwide sleep aid market is booming and set to grow rapidly in the future. In this guide, we explain how your business can benefit from offering sleep enhancing products to your customers. 

Table of Contents
Why stock sleep promoting products?
Why sleep products are becoming more popular
How to choose the best sleep products for your buyers

Why stock sleep promoting products?

bare feet showing at bottom of bed

Everyone knows that having a good nights’ sleep is the best way to start the day. However, a significant proportion of the global population struggle to get enough shut-eye each night. 

Around 50-70 million people in the United States suffer from ongoing sleep disorders that impact energy levels, productivity and overall health. It is estimated that 40-70% of elderly people have chronic sleep deprivation, while 8.4% of adults were regularly taking sleep medication in 2020. 

Consumers are well aware of the impact poor sleep has on their wellbeing and are therefore motivated to invest in products that will help them feel well-rested. 

The market reflects this – in 2022, the global market for sleep aid products was valued at US$ 89.6 billion and it’s forecast to reach US$ 125.3 billion by 2027, with an impressive growth rate of 6.9% over this period.

Sellers can also capitalize on the broad demographic of buyers who are keen to improve their snooze time. While 56% of those who sleep less than four hours a night are most primed to purchase, 31% of people who achieve ten hours or more are also keen to buy sleep-enhancing items. 

These statistics drive home the value consumers place on a good nights’ rest, and therefore the opportunity this presents for business owners.  

Why sleep products are becoming more popular

woman in bed with sleep mask on forehead

The increase in sleep disorders, and thus the popularity of sleep enhancing products, is driven by numerous social and technological factors. 

First of all, the global population is continuing to age. By the year 2030, the World Health Organization believes 16.67% of people will be at least 60 years old. This equates to 1.4 billion individuals. 

People aged over 60 are much more likely to suffer from sleep problems. Therefore, as the world’s population ages, the demand for sleep aids is increasing. 

In addition to an aging population, younger people are also experiencing disruption to sleep patterns caused by screen devices. Younger demographics have seen an upsurge in insomnia cases, as the light from cell phone displays, televisions and computers interferes with the melatonin surge required for sleep. 

How to choose the best sleep products for your buyers

There is a wide variety of sleep products available for sellers to choose from, but it’s important that business owners focus on the most popular items to increase sales. The best-selling items are those that are simple to use and give an immediate benefit to the consumer. 

Let’s take a closer look at the sleep products you should be stocking to grow your business. 

Ergonomic pillows

woman laying on memory foam pillow

The perfect pillow can do wonders to enhance sleep. Ergonomic pillows are a top-purchase for buyers who wish to create a more comfortable environment for rest.  

The market for pillows was valued at US$ 14.1 billion in 2022 and is forecast to increase at a compound annual growth rate (CAGR) of 4.80% during the period to 2030. 

This product is usually made from polyester, feather down or memory foam. They are shaped to mold to the contours of the head and neck, thus allowing the user to maintain good posture while sleeping. 

Ergonomic pillows prevent neck pain caused by poor sleeping posture, so your customers can rest in comfort. These materials are also highly-responsive to movement and continue to cradle the body as the sleeper changes position. 

High-quality bedding

woman laying on top of bedsheets

Consumers love the sensation of cozying up between soft sheets at bedtime. In 2022, the worldwide home bedding market was valued at US$ 95.73 billion, and is projected to grow at a CAGR of 7.6% to 2030. 

Customers are keen to invest in bedding that is made with breathable, natural fibers for optimum comfort. Therefore, the leading products in this category are crafted from top-quality, eco-friendly materials such as bamboo and organic cotton. These materials promote temperature regulation and adequate airflow, so users can enjoy a restful night’s sleep without feeling hot or sweaty. 

Aromatherapy diffusers

woman using oil diffuser

Aromatherapy diffusers offer an attractive way for your buyers to create an oasis of calm before bedtime. These products break down essential oils and disperse them into the air, infusing the room with calming scents that reduce stress and encourage restfulness. 

Aromatherapy diffusers are available in a variety of designs and distribution methods. Electronic models use heated elements or ultrasonic waves to dispense aroma molecules, while more basic products require the use of candles as a heat source. The best options also feature soft lighting that creates a relaxing bedroom environment for good sleep. 

As more people struggle with sleep disorders, the aromatherapy diffuser market is projected to grow at a healthy CAGR of 7.85% over the next five years. Therefore, sellers can expect these products to be popular with buyers for the foreseeable future. 

Weighted blankets

closeup of blanket

Stress and anxiety are some of the most frequently cited reasons for poor sleep, so it’s little surprise that consumers are seeking out products to help them relax before bed. 

One of the most trending stress-relieving products to hit the market in recent years is weighted blankets. This product appears like a normal blanket, yet it is filled with glass beads to increase the weight. The sensation of pressure on the body is proven to promote a feeling of calm, making them perfect for soothing pre-bedtime worries. 

Consumer demand for weighted blankets is skyrocketing. In 2020, the US market for this product was valued at approx US$ 220 million per year, but it is now expected to reach more than US$ 1.1 billion by 2026. 


Everybody needs sleep to enjoy good health. However, statistics show that more people than ever are having trouble nodding off for the night. An aging global population, increased screen usage and rising stress levels are all contributing to chronic sleep deprivation, and the demand for solutions reflects this.  

Sleep products are an expansive market that is only expected to grow over the coming years. Consumers are actively seeking alternatives to prescription medication to help them rest, and this presents a great opportunity for business owners. 

Ergonomic pillows, aromatherapy diffusers, weighted blankets and bamboo bedding are all great options for sellers to stock. These products enhance comfort, promote a relaxing bedroom environment and reduce stress – thus making them trending choices to entice your buyers. 

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