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Alibaba Trend Report on Sports: April, 2024

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Table of Contents
● Introduction
● Global Overview
● US and Mexico
● Europe
● Southeast Asia
● Conclusion


The sports industry adapts quickly, reflecting shifts in consumer tastes and market conditions. This report leverages online traffic as a pivotal metric to gauge popularity, offering insights into global and regional buyer interests within the sports industry. By examining the month-over-month changes in popularity from February 2024 to April 2024, this analysis unveils the latest buyers’ trends, highlighting shifts in sports purchasing patterns worldwide and across specific regions such as the United States & Mexico, Europe, and Southeast Asia. Since March was a special month with big promotions, we exclude the data of March and just compare the changes between April and February in 2024.

Global Overview

The scatter chart below provides a detailed view of two key aspects of global primary category groups (similar charts are available below for regional views as well):

  • Popularity index changes month-over-month: This is shown on the x-axis, with the timeframe ranging from February 2024 to April 2024.(March was excluded.) Positive values indicate an increase in popularity, while negative values indicate a decrease.
  • Popularity index of April 2024: This is represented on the y-axis. Higher values indicate greater popularity.
Global Popularity index of April 2024 and Popularity MoM Changes

The global sports landscape went down overall. “Winter Sports”, “Billiard, Board Game, Coin Operated Games”, “Musical Instruments” and “Fitness & BodyBuilding” are the only four categories which increased. Among them, “Billiard, Board Game, Coin Operated Games” remained popular, which is similar to the situation in February globally.  You can check out more about the purchase scenarios of business buyers in this report.

Though “Winter Sports” increased rapidly, its basic volume was low. Thus, we may not need to be too sensitive to the changes of these categories who kept a relatively low base volume. By contrast, “Cycling” was still the most popular category which kept the largest base volume, although it experienced a 17.1% decrease. “Fitness & BodyBuilding” was a popular category with a large basic and volume, yet stilling seeing a 2.25% increase. For business buyers who are struggled with stepping into the specific category, I strongly recommend you to consider “Fitness & BodyBuilding” as the the primary choice. Because in today’s era, pursuing the health and nice body shape has become the major trend.

Global Hot Products Selection

Despite the surge of “Billiard, Board Game, Coin Operated Games”, categories like “Cycling” and “Fitness & BodyBuilding” were still sought after by people at a high level. Therefore, we have helped you to lock the hot sale products under these popular categories.

1.   Udixi RPG Dice Set with Storage Bag

The Udixi Dice Bag is an essential accessory for role-playing game enthusiasts. This set includes seven meticulously crafted dice, ideal for playing popular games like Dungeons and Dragons. The dice are stored in a sturdy and stylish case that ensures their protection and easy portability. Each dice features a unique, eye-catching design, enhancing the gaming experience with a touch of elegance and flair. The compact and lightweight design of the bag makes it perfect for gamers on the go.

Udixi RPG Dice Set with Storage Bag

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2.   Bike Electronic Loud Horn – 120 dB Safety Alarm

This Bike Electronic Loud Horn is designed to enhance safety for cyclists and scooter riders. Featuring a powerful 120 dB siren, it ensures that your presence is noticed in traffic, thus preventing potential hazards. The horn is easy to install on any bicycle handlebar and is equipped with a simple, user-friendly interface for quick operation. Its robust construction makes it suitable for all weather conditions, while the sleek design does not interfere with the aesthetics or functionality of the bike. Ideal for both kids and adults, this electric bell is an indispensable safety tool for any cycling enthusiast.

Bike Electronic Loud Horn - 120 dB Safety Alarm

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3.   Yoga Fitness Pilates Ring – Home Exercise and Gym Accessory

This Yoga Fitness Ring is a versatile tool designed for women and girls to enhance their Pilates and yoga workouts at home or in the gym. Crafted from durable materials, it offers just the right amount of resistance to improve strength, flexibility, and posture. The ring’s shape and size are optimized for easy gripping and maneuverability, allowing for a variety of exercises targeting different muscle groups. Lightweight and portable, it can be easily incorporated into daily workout routines, making it an essential accessory for anyone looking to increase the effectiveness of their Pilates or yoga sessions.

Yoga Fitness Pilates Ring

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US and Mexico

US and Mexico Popularity index of April 2024 and Popularity MoM Changes

The overall situation in April from the US and Mexico was quite similar to the global situation. We could see the top three categories which had the highest growth were “Billiards, Board Game,Coin Operated Games”, “Winter Sports” and “Musical Instruments” with a 106.91%, 66.71% and 13.18% increase respectively. The category I didn’t point out in the “Global Overview” was “Musical Instruments. We could stable increase here in the US and Mexico as well. Similar to “Fitness & BodyBuilding”, “Musical Instruments” can always be a safe choice. I think it’s a significant kind of rigid demand, since we always need to appreciate the music.

Hot Products Selection in US and Mexico

1.   Premium Wooden Guitar Picks – Customizable Wholesale Pack

These high-quality wooden guitar picks, ranging from 2.3 to 2.8mm in thickness, offer superior durability and a natural feel, ideal for enhancing musical performance. Made from 100% wood, these picks provide a warm, rich sound distinct from traditional plastic picks. The blank design allows for full customization, making them perfect for personal use or as promotional items for bands and events. Available at factory prices for wholesale orders, these guitar picks are a cost-effective choice for retailers and individual musicians alike. The supplier supports custom orders through an easy-to-use online store, ensuring a personalized touch for every customer.

Premium Wooden Guitar Picks

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2.   Udixi Customizable PU Leather Dice Case for RPGs

This Udixi Dice Case is a stylish and functional choice for storing and transporting dice for role-playing games like Dungeons and Dragons. Crafted from high-quality PU leather, this case offers durability and a classic aesthetic. The compact design securely holds multiple dice, making it ideal for gamers on the go. A standout feature is the ability to customize the case with a logo, adding a personalized touch for individual players or gaming groups. This dice case combines practicality with custom flair, ensuring your gaming essentials are both protected and personalized.

Udixi Customizable PU Leather Dice Case

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Europe Popularity index of April 2024 and Popularity MoM Changes

Still, we could see quite similar trends in Europ as well. However, Europe has more growing categories. There were 7 categories increasing. They were “Billiard, Board Game, Coin Operated Games”, “Ball Sports Equipments”, “Fitness & BodyBuilding”, “Musical Instruments”, “Outdoor Affordable Luxry Sports” and “Sports Safety & Rehabilitation”. Buyers from Europe could check out these categories to find the ones related with your business and interests. Besides the popularity of “Billiard, Board Game, Coin Operated Games”, the categories related to sports and fitness were very popular in Europe. It’s more easily for buyers to find the target area.

Hot Products Selection in Europe

1.   2024 Kevlar-Carbon Fiber Pickleball Paddle – Red Black Texture

 This cutting-edge pickleball paddle introduces a dynamic combination of Kevlar and carbon fiber, designed for the 2024 competitive season. It features a striking red and black textured finish that stands out on the court. The paddle’s 16mm profile is engineered for a perfect balance of power and control, making it suitable for both beginners and advanced players. The robust Kevlar enhances durability, while the lightweight carbon fiber ensures quick and responsive play. Ideal for players looking to elevate their game, this paddle combines style, technology, and performance.

2024 Kevlar-Carbon Fiber Pickleball Paddle

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2.   Quick Release Non-Slip Barbell Collar – 2 Inch

Enhance your weightlifting routine with these robust Quick Release Barbell Collars, designed to fit 2-inch barbells securely. These collars feature a non-slip design to ensure that weights remain locked in place during even the most intense workouts. The quick-release mechanism allows for fast adjustments, saving time and maintaining focus during training sessions. Made from durable materials, these barbell clamps are built to withstand heavy use and provide a reliable grip that prevents the weights from sliding. Ideal for both home gyms and professional training environments, these barbell collars are an essential accessory for any serious weightlifter looking to train safely and efficiently.

Quick Release Non-Slip Barbell Collar

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3.   Multi-Sport Adult Mouthguard for Maximum Teeth Protection

This robust Mouthguard is designed for adults participating in high-impact sports such as boxing, MMA, football, and basketball. It offers superior teeth protection, safeguarding against the most rigorous physical impacts during gameplay or training. The mouthguard is crafted from high-quality materials that provide a comfortable fit while ensuring durability and long-lasting use. Its design not only protects teeth but also helps in reducing the risk of concussion and minimizes jaw injuries. Easy to mold and fit, this mouthguard conforms to the user’s teeth for a secure and personalized fit, enhancing safety and confidence in competitive or recreational sports environments.

Multi-Sport Adult Mouthguard

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Southeast Asia

Southeast Asia Popularity index of April 2024 and Popularity MoM Changes

Compared with Europe, Southeast Asia was experiencing a gloomy April, since we could only see “Billiard, Board Game, Coin Operated Games” and “Winter Sports” going up with 54.76% and 25.85% respectively. The rest of the categories were going down more or less.

Hot Products Selection in Southeast Asia

1.   Udixi Demon Eye Custom Logo Leather Dice Bag for RPGs

The Udixi Demon Eye Leather Dice Bag is a distinctively designed accessory for Dungeons and Dragons and other RPG enthusiasts. Made from premium leather, this dice bag ensures durability and a sophisticated touch to your gaming gear. It features a unique “Demon Eye” design, adding a mystical and thematic element to your role-playing sessions. The bag is customizable with a logo, offering a personalized option for gamers or gaming clubs. Its secure closure keeps dice safe and sound, while the soft interior protects them from scratches. This dice bag is not only a practical carrier but also a statement piece that reflects the player’s style and passion for the game.

Udixi Demon Eye Custom Logo Leather Dice Bag

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Overall, the April 2024 Sports market was similar to February, showcaing a clear trend, with “Billiard, Board Game, Coin Operated Game” standed out,  driving the surge globally and regionally without any exceptions. “Cycling” remained the leading status as the most popular category. Retailers could take this report as a reference and also take your own region’s unique situation into consideration to buy the products you want to sell.

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