Sales & Marketing

Popups can boost your site’s engagement and conversion. Discover the nine types of popups with real-life examples in this comprehensive guide.

An email popup can grab your audience’s attention. Explore our list of 24 email popups to transform your email marketing game in 2024.

The future of retail will be defined by the connected experience, where customers can seamlessly transition between physical and digital environments. Emerging technologies such as AR, VR, and AI will play a critical role in creating this connected experience by providing personalized and immersive shopping experiences that cater to the individual needs and preferences of each customer.

What are the essential parts of an email every marketer needs to know? Read on as we discuss vital email components and learn how to optimize them for success.

The year 2023 witnessed a significant milestone in the realm of global online expenditures the channel now accounted for 20% of overall retail transactions (approximately 10% for FMCG).

Teaser email campaigns are a great way to elevate your marketing. Discover expert tips and top 10 examples for 2024.

In the ever-evolving tapestry of marketing, there exists a phenomenon that remains constant: seasonality. It’s more than just a pattern; it’s a subtle shift of sentiment, environmental transformations, and the ebb and flow of consumer behavior. Seasonality is not simply a passive force but a dynamic and powerful tool leveraged by savvy organizations.

Across a wealth of industries – including retail, health, sport, and gaming – the use of artificial intelligence is progressing, leaving anyone following its developments eager to learn more about its application.

Uncover the essentials of affiliate marketing attribution with Parker Moss. From attribution models to trends, AP can guide you to success in 2024 and beyond.

From optimizing spend to customizing content, driving design to amplifying decision making, learn how AI marketing is helping marketeers to move at speed.

Want to know how to go about lifecycle email marketing the right way? Here are some tips that can set your marketing campaigns up for success with examples.