Table of Contents
1. Understanding welcome messages
2. Examples of welcome messages
3. Good welcome messages
4. Best practices & elements for welcome messages
5. Personalize welcome messages by identifying a customer’s intent
6. Don’t rely on one channel to reach your newcomers
7. Wrap up
If you do business online — via your website or social media account — then creating welcome messages go a long way to enhance your customer experience.
Imagine a customer walking into your brick and mortar shop for the first time. They’ll get a warm welcome from your shop’s receptionist, which will make them feel happy and confident to do business with you. Now, with most businesses online, it’s harder to connect personally with customers.
This is where welcome messages come in.
In this article, we’ll show you the best way to craft these welcome messages, how to incorporate your brand’s unique personality and style, and some best practices to keep in mind. We’ve also got a bunch of practical examples to help you get started.
But first, let’s take a closer look at what welcome messages are.
Understanding welcome messages
Welcome messages are the messages you send to potential customers when they interact with your brand online for the first time, for example, they sign up for a newsletter or create a new account. Such communication acknowledges your customers’ presence and makes them feel appreciated, increasing their chances of making a purchase, becoming a loyal customer, or recommending your brand to others.
You can send these messages via website popups, web push notifications, emails, and SMS.
You can also show welcome messages to those who visit your website’s live chat or social media like WhatsApp, Facebook, and Instagram. These apps have a native feature for sending welcome messages.
This may sound like a lot, but using an omnichannel marketing tool like Omnisend makes it super easy. With this platform you can manage all your popups, email marketing, SMS marketing, and push notifications from a single, user-friendly dashboard.
With these tools at your fingertips, you can create an all-round welcoming experience for customers at every online touchpoint.
Examples of welcome messages
Creating welcome messages for different channels can feel very intimidating and consume lots of time, but it doesn’t have to be. We’ve curated a list of welcome message examples to help you draft all your welcome messages in minutes. Whether you need short or long welcome messages, website or social media messages, email or SMS campaigns, we’ve got something for you.
Good welcome messages
Subject: Welcome to (Your Brand) — Here’s 10% Off Your First Purchase!
Message:
Hi (Customer Name),
Welcome to (Your Brand)! We’re thrilled to have you with us. Check out our latest collections and enjoy 10% off your first purchase (plus free shipping) with code (CODE).
(SHOP NOW)
Happy shopping!
Subject: Thanks for signing up on (Your Brand) — Here’s a welcome treat for you!
Message:
Hi (Customer Name),
Thank you for subscribing to (Your Brand)’s free plan. Check out our starter guide to make the most of your experience:
(Link)
If you want to unlock even more features, visit our pricing page to pick the right plan for you. Use the code (CODE) to get a 25% discount for one year.
Feel free to reply to this email if you’ve got any questions.
We *actually do* respond to every email we get.
Best regards,
The (Your Brand) Team
Subject: You’re in, (Customer Name)! Let’s Show You Around
Message:
Welcome to (Your Brand)! We’re excited to help you streamline your workflow with (Product/Service/Pain Point). Here are some helpful tips to help you get started.
(Tip 1)
(Tip 2)
(Tip 3)
Need help? Our support team is here for you.
Reach out via our support email, (Email), or drop us a line at (Phone Number).
Cheers!
Subject: Welcome to (Your Brand) — Let’s Get Started!
Message:
Hi (Customer Name),
We’re happy to have you and appreciate your trust in us.
We promise to make your stay worth it and we’ll give our best to see you succeed. Check out these resources to help you get started:
(FAQs)
(Video Tutorials)
(Customer Support Lines)
We’ve got more helpful resources and tips coming your way.
Stay tuned!
Subject: Welcome aboard the (Your Brand) Community!
Message:
Thank you for choosing (Your Brand) to help you manage your (Pain Point/Use Case) needs.
Don’t worry, you’re in safe hands. Here’s what our customers say about us:
(Testimonial 1)
(Testimonial 2)
(Testimonial 3)
We’ll be bringing more resources your way to help you feel right at home with our product.
Once again, thanks for choosing (Your Brand)!
Subject: Welcome! Here’s to the start of an amazing journey together 🥂
Message:
Hey (Your Customer Name),
Welcome to the (Your Brand) family!
Our Customer Success team lead, (Person’s Name), will walk you through how to (Take a Specific Action) in (X) easy steps! Here it is:
(Link to Video)
You can also check out our help center for everything you need to get started and make the most of your experience!
Should you need extra support, feel free to reach out via our live chat.
We’ve gotchu, always!
Subject: You’re in, (Customer Name)! Let’s get the ball rolling ⛹️
Message:
Hi (Customer Name),
Thank you for choosing (Your Brand)! Get started with your first (End Result) in (X) easy steps:
(Step 1)
(Step 2)
(Step 3)
That’s it!
Hop onto your dashboard to get started.
If you’ve got any questions, we’re ready to help via email, live chat, or phone.
Rooting for you,
Your friends at (Your Brand)
Subject: Welcome to (Your Brand), (Customer Name)!
Message:
Hi (Customer Name),
We’re excited to have you join the (Your Brand) family!
(Your Brand) is dedicated to (Your Pitch).
If you’ve made it this far, you’re simply amazing!
Talk soon,
(Your Name) at (Your Brand)
PS: Let’s stay connected on social:
(Social Media Links)
Subject: Welcome! We’ve got a $10 coupon just for you.
Message:
Hi there,
Thank you for trusting us with your email. We promise to treat it with the utmost respect.
🎁 Here’s our lil’ gift to you:
Get $10 off for your first purchase using the code (CODE). This offer is valid for 30 days after your registration.
This is one of many more exciting deals coming your way.
Keep an eye out!
Best wishes,
The (Your Brand) Team
Subject: (Customer Name), you are in!
Message:
Hi (Your Customer Name),
You did it!
We’re absolutely thrilled to have you on board. We’ll keep you updated on the latest features, updates, and announcements.
You can also connect with us on social to get some of these updates in real time:
(Social Media Links)
Oh, and you’ll love our podcast, (Your Podcast Name), a show that (Podcast Description). You can check it out here:
(Podcast Link)
Talk soon!
Short welcome messages
Hi (Customer Name),
Welcome! We’re here to help you succeed. Explore our features and let us know if you need any help.
Best of luck,
The (Your Brand) Team
Hello (Customer Name),
Thanks for joining (Your Brand)! Check out our latest arrivals and find something you love. Use code (CODE) for a 10% discount at checkout.
Happy shopping!
Hi friend,
Thank you for joining our mailing list. This means you get dibs on our latest updates, special offers, and all things (Your Brand).
Cheers,
The (Your Brand) Team
Hello from (Your Brand)!
It’s great to have you on board! (Your Brand) is here to make your tasks (and life) easier. Don’t hesitate to reach out if you need anything…we’ve got your back, always ✨
Best regards,
(Your Brand) Support
Hello and welcome!
We’re excited to have you! Check out the starter guide in our help center to set up your account. Need assistance? Our live chat is only a click away.
Best,
(Your Brand) Team
Hello (Customer Name),
Excited to have you with us! We’ve got some great tips, exclusive events, and amazing offers coming your way. Be on the lookout 👀.
Cheers!
Welcome to the club, (Customer Name)!
We’ve got some exciting deals and events lined up just for you. Here’s to a fruitful partnership and many more wins 🥂
Speak soon!
Thanks for joining us (Customer Name), and congrats!
You’ve unlocked our new member perks 🎉 This gives you access to our exclusive expert insights, curation of the latest industry news, free templates, and lots of surprises — delivered straight to your inbox every Wednesday!
XO,
Your friends at (Your Brand)
Hi (Customer Name),
I’m (Your Name), (Your Role) at (Your Brand). It’s great to have you join us! My goal is to help you master our platform and succeed with your business. So hit me with any questions you’ve got.
Looking forward,
(Your Name)
You’re officially a (Your Brand) member, (Customer Name)!
We’re happy to have you with us…and we want to get to know you better. Would you mind taking a minute to fill out this survey?
(Survey Link)
This would help us give you the best experience ever!
With love,
The (Your Brand) Team
Website welcome message examples
Hello friend, welcome to (Your Brand)! Sign up for our bi-weekly newsletter and be the first to hear about our new arrivals and promotions.
Hey there, how are you liking our collections so far? If you want more like this, subscribe to our mailing list for updates. Need help? Our live chat is just a click away!
Hi! We’re happy to have you here. As a thank you, here’s 10% off your first order. Sign up and get the coupon delivered to your inbox.
Hey there! Ready to revamp your wardrobe? Join our community of 50,000+ fashionistas and get updates on our newest arrivals!
Hello, and welcome! Get free shipping for orders over $50. Sign up to claim our gift to you 😊
Hi there, (Your Name) here! I’m online at the moment. Do you have any questions for me?
Want to win a $100 gift card? Enter our giveaway by subscribing to our newsletter!
Looking to level up your (Pain Point)? Sign up for our newsletter! We’ll send you emails with advice, tips, and latest industry trends.
Thanks for visiting (Your Brand)! We have a 10% discount code for you. Would you like to get it now?
(Yes, of course!)
(No, thanks.)
Hi! Take a look around our shop and let us know if you have any questions. Our live chat team is just a click away!
Welcome text messages
Welcome to (Your Brand), (Customer Name)! Enjoy 10% off your first order with code (CODE). Happy shopping!
Thanks for joining the (Your Brand) community! Take a look around our app to get comfortable. Need help? Reply HELP anytime!
Hi (Customer Name), welcome to (Your Brand)! Thanks for signing up for text updates. We’ve got helpful tips, free guides, and exclusive deals coming your way every Friday!
Welcome to the (Your Brand) family! You’re in for a treat. Get 20% off your first order with code (CODE). Let the shopping spree begin!
Thank you for choosing us, (Customer Name)! We look forward to building a fun and productive relationship with you. Got any questions? Just text HELP!
Greetings and welcome! We appreciate you for trusting us with your contact. We’ll only send relevant and helpful messages your way. To express our gratitude, use (CODE) for 20% off your next purchase at our retail stores or online shop.
Hola (Customer Name), thank you for joining the (Your Brand) club. You’ve got great taste! Spend over $100 on your first purchase and get free express shipping!
You’re officially in, (Customer Name)! Thanks for subscribing to our premium plan. Our support team is available 24/7 via live chat, email, phone, and SMS to provide extra support if you need it. Best of luck!
Welcome aboard! Thank you for choosing and trusting us, (Customer Name). Your success is ours too, and we’re here to support you every step of the way.
Hi (Customer Name), welcome to (Your Brand)! Let’s make work easier. Try out our tools with a free trial and see the difference. Need assistance? We’re here for you!
Welcoming quotes
Hi, welcome! We’re super excited to get to know you!
Hello there, welcome to the club. Let’s make great things happen!
Just wanted to say hi and give you a virtual hug! Thank you for choosing us.
Hi friend! We’ve got some great things in store for you. Stay tuned!
Hey there. We’re excited to have you here! Let us know if you need anything!
Welcome to the family! Our goal is to help you succeed. What can we do for you today?
Roses are red, violets are blue, we’re thrilled to welcome you!
Hello and welcome! Together, we’ll turn your goals into reality, one step at a time.
Welcome to a shopping experience that feels like home, every time you visit.
Twinkle, twinkle, little star ✨ Stick with us and you’ll go far!
Best practices & elements for welcome messages
The welcome message examples we’ve shared give you a great starting point. But what if you want to customize them or build one from scratch?
You need to ensure they include certain key elements and follow marketing best practices. This hooks online visitors to read your messages, build trust, and persuade them to take a desired action.
Elements of good welcome messages
You probably noticed a pattern in our welcome message examples. That’s because they include elements that have worked for top brands and driven results for their brand strategy. Here’s a breakdown of what they are:
1. Warmth and friendliness
To get your online visitors to read your welcome messages, be warm and friendly. Start with a greeting and their first name (if you have it). Also, show gratitude for an action they took, like visiting your website, subscribing to your newsletter, sending an inquiry, or making a purchase.
Then get straight into the message you want to share or action you want them to take. This could be:
- Telling your brand’s history
- Offering a discount, gift, or freebie
- Setting expectations for what’s next
- Sharing success stories or testimonials
- Guiding them on using core product features
- Asking them to fill a survey to get to know them better
- Encouraging them to purchase a product or upgrade their plan
Wrap up your message by showing them where to get help when needed.
Don’t be afraid to let your brand’s personality shine through from start to finish. This could mean sticking with a conversational tone, using humor, and sprinkling in some GIFs and emojis.
2. Personalization
The easiest way to personalize your welcome messages is to address customers by their first name.
A person’s name is to that person the sweetest and most important sound in any language.
Dale Carnegie, author of How to win friends and influence people
Take it a step further by personalizing your email or text message based on a customer’s first action with your brand. For example, if they visited your website, offer them a discount on their first purchase in your welcome message. And if they already made a purchase, recommend other products they may love or share some helpful resources to on how to use the product.
Other ecommerce personalization methods include sending first-time customers product discovery quizzes and abandoned cart emails.
3. Clarity and conciseness
It’s the dawn of the short-format media era, and our attention spans are shorter than ever. That’s why your welcome messages need to be clear and concise. So how do you achieve this?
Well, it’s easy — use simple words and keep your message short. This forces you to remove fluff words and irrelevant points.
If your welcome message still ends up being quite long, here are three techniques to make it easier to read and understand:
- Break up your message with headers and bullet points
- Keep each paragraph to a maximum of 2-3 sentences
- Support your text with relevant visuals
4. Call to action (CTA)
What is the one action you want your reader to take after reading your welcome message? Whether it’s checking out a video tutorial, purchasing a product, or filling out a survey, creating a powerful email CTA will encourage your readers to do just that.
Include this CTA at the end of your message. And if your message is longer, stick to a maximum of three CTAs. More than that, and it’s a sign that you need a welcome message series. Each message in the series should focus on getting your customer to take one specific action.
Best practices for welcome messages
Creating the best welcome messages isn’t just about what you say. You should also continuously implement these practices to give your readers the exceptional experience and keep them excited for future messages:
Timing and frequency
The best time to send an email or a welcome text message is right after your new customer takes a specific action. Wait any longer, and they might forget about you. When you finally decide to send them a message, they’re likely to ignore it, unsubscribe, or mark you as spam — all of which negatively impacts your email sender reputation and email deliverability.
Sending one welcome message is better than none. But we can’t deny that more than one in this case could be better.
Imagine subscribing to the newsletter of two brands. One sends you a single welcome email, while the other sends a welcome message series, sharing helpful resources, feature updates, and promotions. Which brand are you more likely to remember and engage with? Our bets are on the second one.
However, finding the right balance is key. Too many messages can overwhelm and annoy your customers. Space them out to keep them engaged without overdoing it.
Consistency across channels
Whether your customer receives an email, a text message, or sees a popup on your website, your brand’s tone and style should feel the same. This consistency helps reinforce your brand identity and ensures that no matter the channel, your customers recognize you and get a familiar experience.
Having a clear brand voice and style guide makes this super easy. This guide should outline your core brand message, tone of voice, and colors. Share this guide with your team to make sure everyone knows how to communicate on behalf of the brand.
Option to opt out
Give your customers the option to unsubscribe, not just from your welcome message, but from every message you send them afterward. Make it easy too. For emails, it should be as simple as clicking an unsubscribe link. For SMS, it could be replying with a specific keyword like STOP, CANCEL, or REMOVE.
This shows that you respect your customers’ preferences and this builds their trust. Plus, it helps you maintain a clean and active subscriber list, which helps with the overall performance of your marketing strategy.
Monitoring and feedback
If your goal with welcome messages is to drive more sales and higher customer engagement, then you need to track key metrics like open rates, click-through rates, and conversions.
These insights help you understand whether you need to tweak your email subject lines, content, and sender’s name.
Additionally, you can ask your customers for feedback. A simple survey or a quick question in your follow-up emails will reveal what to cover in your messages, how to structure them, and how frequently you send them.
Personalize welcome messages by identifying a customer’s intent
We mentioned how important it is to think about what matters to new email subscribers. But that alone won’t make the content relevant — we need to try to predict customers’ intentions.
For cart abandoners, it’s easy to guess what they want — they told us by placing items in their cart. For new subscribers, it’s not as apparent. As marketers, we need to step into their shoes. Why were they on our site? What were they shopping for? What information might they need to lead them toward a purchase decision?
Luckily, this information is not only accessible but can also be put to immediate use inside of a welcome series. Here are a couple of examples:
Collect information at signup
Method 1: Use behavior-based tags
As consumers, we don’t visit a store to buy everything. We browse product categories according to our shopping intentions.
Using different targeting methods in Omnisend forms allows retailers to capture this intent and tag consumers based on that information to deliver a better customer experience, all the way from the signup through the entire welcome series.
For instance, if you target your form to appear on a specific URL, the browser who just became a subscriber from that form, now would have a tag showing which category they were browsing. This way you can create a more specific welcome flow based on this information and have more chances to capture their attention and convert them to a loyal customer.
Method 2: Asking questions during the signup
A second method of collecting new subscriber data is to ask them during the signup. Asking for simple pieces of information such as gender, SMS number, or category of primary interests, may be all the information you need to personalize your welcome messages. And by keeping it short and simple, you increase the chances that a new subscriber will actually share that information.
In this example, you can see the retailer asks for gender and primary category of interest. Knowing this, marketers can create welcome messages that are relevant to those customers, such as with appropriate product recommendations, hero images, discounts, or CTAs.
Find out more about how to collect and use this data to create a more robust welcome series.
Don’t rely on one channel to reach your newcomers
What should you do if the new subscriber opens your first email in the series, doesn’t redeem your offer, and then ignores the rest of the welcome series emails? Well, if you are relying on only emails in your welcome series, there’s not much you can do. And this should be more than enough of a reason for your to integrate more channels in your marketing program.
Our research shows that the purchase rate of omnichannel campaigns is 494% higher than single-channel campaigns. In this approach you can include text messages, push notifications, or other channels into your welcome series to improve your outreach.
Consumers and retailers alike are especially warming up to SMS as a preferred communication channel. The same Omnisend research showed that including SMS into the workflow improved conversion rates by 47.7%. Not bad, huh? So by utilizing text messages in your welcome series workflow, you’ll be able to keep the new subscribers engaged with your brand and potentially increase conversions.
Wrap up
The time when sending a standalone welcome message or a generic welcome series to your new subscribers has passed. When building and reviewing your welcome series, try to think of your main competitive differentiators and the real value you provide to the customer at that moment. Remember, your primary purpose is to lead the new subscriber toward a purchase.
By approaching customers via their preferred channels and providing them relevant and engaging content, you are sure to turn new subscribers into customers.
Source from Omnisend
Disclaimer: The information set forth above is provided by omnisend.com independently of Alibaba.com. Alibaba.com makes no representation and warranties as to the quality and reliability of the seller and products. Alibaba.com expressly disclaims any liability for breaches pertaining to the copyright of content.
