The biggest trends in nail colors and textures this year involve experimenting with self-expression. No matter what color, size, or style, nails should inspire optimism and happiness. This is a guide to the nail supplies that will be needed to replicate the hottest manicure trends.
Drivers in the nail products market
Nails are a segment of the cosmetics market that include beauty products for nails, such as nail polish, gel polish, and top and base coats. Revenue in the global nails segment amounts to USD $11.84 billion in 2022, with an expected compound annual growth rate (CAGR) of 4.87% from 2022 to 2026.
One of the primary factors driving the market is a rising interest in nail art and care products among customers, particularly millennials. Millennials increasingly consider nail art to be an integral part of grooming and look for nail supplies that can help them achieve a trendy look.
Due to their convenience and reasonable prices, artificial nails, such as acrylic press-ons and gel extensions, are also popular products in the market that are expected to perform well in the coming years. Artificial nails are forecasted to expand at a CAGR of 4.85% to a valuation of USD $2.23 billion by 2030.
Nail color and texture trends to look out for
The Y2K revival in fashion and makeup is influencing nail trends this year. The space-age craze of the era is bringing glitter and multi-faceted shimmers back to the forefront.
Shimmery nails can be achieved in a variety of ways, including holographic or iridescent nail polish, gemstone appliques, confetti glitter, or metallic foil flakes. Customers can also use chrome nail dip powder kits to get an extra-shiny finish, or layer one coat of glitter nail polish on top of an existing manicure to add subtle sparkle. Cosmic colors like blue, green, pink, purple, or gold will be popular shades that can be used on their own or as an accent along nail tips.
Another hot trend is velvet nails, which are dimensional nails that give off the illusion of a velvety sheen and texture. Customers can achieve this look using magnetic gel polish with a high shine top coat.
Graphic nail designs
This year, nail artists will look towards famous painters from the Impressionist art movement, such as Claude Monet and Vincent van Gogh, for inspiration. The focus of this nail design trend will be on brush strokes, lines, and contours, resulting in patterns like wavy swirls, graffiti print, and color blocking.
A popular look will be marble nails, which can be achieved by dripping at least two different nail polish colors on the nail and swirling the polishes around with cuticle sticks. For two-toned French manicures, geometric patterns, or abstract shapes, customers can use super-fine nail brushes or nail tape to create crisp lines and details across the nail.
Nail art is quickly turning into a unique statement of self-expression. Modern nail art is meticulous and personalized. It can be applied as a full set on all fingers or worn as an accent on only a few nails.
There are different types of nail art supplies that can be used to recreate this trend, including nail art brushes, nail decals and stickers, nail wraps, or press-on nails. Brush on nail glue is frequently used in conjunction with press-on acrylics as an easy at-home adhesive for beginners. Nail dotting tools also come in handy for recreating flower petals or drawing on leopard print designs.
Floral remains a timeless and classic print, but tattoo motifs that have personal meaning or are ‘90s-inspired symbols, such as evil eyes, happy faces, stars, flames, and aliens, will be particularly eye-catching.
Attention-grabbing nails with elaborate 3D designs will be a way customers can have fun with their manicures this year.
Anything that can be adhered to the nail to give it a multi-dimensional look, such as rhinestones, bows, gold flakes, lace appliques, pearls, or miniature charms, will help make a strong statement. Translucent 3D gel can also be used to create water droplet designs or jelly nails that give off a soft and squishy texture.
3D nail accessories are generally self-adhesive or attached using nail glue or resin. A lacquer can be applied over the nails to protect the embellishments from wear and tear. Customers may also be interested in 5D nail stickers, which are embossed nail stickers that are stereoscopic and thicker than traditional flat nail art stickers.
Solid color nails
With many fashion houses showing hyperbright colors in their recent collections, nail trends have adopted the look with bold, solid color nails.
Popular colors this year include cobalt blue, hot red, neon pink, any shade of green, and the Pantone color of the year, periwinkle. The same color can be worn on all fingers or paired with different colors on each finger for a rainbow-inspired manicure.
To prevent dry cuticles from stealing the spotlight away from the bright color, cuticle oil can be massaged onto nails after a manicure. A high-shine glossy top coat can also give the manicure a salon finish that looks glamorous and professional.
Recreate trends with the right nail supplies
When it comes to nail color and texture trends this year, the focus is on nails that make people happy. Bold solid colors, graphic nail designs, and 3D nail accessories put the spotlight on fun and optimistic manicures, while shimmery nails and purposeful nail art inspire joy and nostalgia. To achieve these exciting new looks, there are certain items that will be helpful in any nail kit, including a selection of trendy nail colors, nail brushes, stickers and decals, and a collection of nail decorations.
As customers across the globe develop a growing awareness of nail grooming, they are becoming increasingly interested in nail supplies that help them achieve the trendy manicures they are seeing worn by celebrities and influencers on social media. With an understanding of the latest nail trends, businesses can better anticipate what type of nail products will experience high demand.