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The Rising Demand for Men’s Personal Care: 4 Popular Products


The personal care market has seen a significant rise in demand for men’s grooming products in recent years. 

Men are now taking a more proactive approach to their grooming routines, with the aim of achieving better skin and hair health. 

With this shift in attitude, the market for men’s personal care products has expanded, offering an array of new and innovative products specifically designed for men. 

This article will explore the top four popular products that have gained popularity in the men’s personal care market.

Table of Contents
The global market for men’s personal care
4 popular products in men’s personal care
Embracing men’s personal care

The global market for men’s personal care 

A man smiling and applying facecream with his hands

As the personal care industry continues to evolve, men’s grooming has emerged as a rapidly growing sector in recent years. With a projected value of USD 27.54 billion by 2025, the global market for men’s personal care items is expected to grow substantially.

The rising demand for gender-specific products like shampoos, conditioners, shaving creams, and face masks has greatly contributed to this trend. 

North America has dominated the market for men’s personal care, accounting for over 34% of revenue in 2021. As men’s personal care becomes increasingly popular, brands will need to understand the unique needs of this market and develop products that cater to their specific preferences.

4 popular products in men’s personal care

A man looking in the mirror and drying his face with a towel

In the past, skincare was typically associated with women, and men were expected to have a more rugged appearance. 

However, in recent years, there has been a cultural shift towards self-care and wellness, and men have started to pay more attention to their skin’s health and appearance. 

With the rise of social media and the increasing visibility of male celebrities and influencers with clear and healthy skin, men are becoming more conscious of their grooming habits and investing in products that can help them achieve a similar look.

Creams and serums 

A man applying moisturizer to his face

Anti-aging creams and serums that help reduce wrinkles and fine lines have gained immense popularity. 

Other popular creams and serums include moisturizers that keep the skin hydrated and improve its texture, dark circle and under-eye creams that help reduce puffiness and dark circles, and acne-fighting creams that target breakouts and blemishes.

These creams and serums are used for various purposes such as reducing signs of aging, improving skin texture and tone, reducing inflammation and irritation, and protecting the skin from external aggressors like pollution and UV rays. 

These products have become essential in the daily skincare routine of men, providing them with a more youthful, glowing and healthier-looking complexion.


A man washing his face in the bathroom sink

Men’s facewash has become an increasingly popular personal care item in recent years, with a growing number of men recognizing the importance of taking care of their skin. 

Products that offer specific benefits, such as deep cleansing, exfoliating, and oil control, have gained popularity. 

Men’s facewash is designed to remove dirt, oil, and impurities from the skin while keeping it hydrated and nourished. The most important purpose of these products is to maintain healthy skin by preventing breakouts, reducing inflammation, and promoting a clear complexion. 

Many brands have also introduced facewash products that target specific skin concerns, such as acne, dry skin, or aging, allowing men to customize their skincare routine to suit their individual needs.

Face masks 

A man lying down having a facemask applied to his skin

Facemasks have become a must-have in the self-care routine of many men, and the popularity of these products continues to grow due to their numerous benefits for the skin.

Charcoal-based masks are a popular choice for their ability to unclog pores and remove impurities, making them a great option for those with oily or acne-prone skin

Other popular ingredients in men’s facemasks include kaolin clay and aloe vera, known for their soothing and moisturizing properties respectively.

Facemasks can provide a range of benefits, such as improving skin texture, reducing the appearance of pores, and helping to control excess oil production. They are also an excellent way to pamper oneself after a long day or week, making them a great addition to any self-care routine.

Shampoo and conditioner 

A man at a salon having his hair washed

As men become more conscious of their personal care routine, there has been a surge in demand for gender-specific hair care products such as shampoos and conditioners. 

Popular types of men’s shampoos and conditioners include those that contain natural ingredients such as tea tree oil, argan oil, and peppermint oil, which are known to promote healthy hair growth and reduce dandruff. 

Additionally, products that cater to specific hair types, such as dry or oily hair, have gained popularity. 

Men’s shampoos and conditioners are not only used for cleansing and conditioning hair, but they also promote scalp health and can help prevent hair loss, which is why they have become an essential part of men’s grooming routine.

Embracing men’s personal care

A man in a robe laying down wearing a facial mask and cucumbers on his eyes

As men become more conscious of their appearance and take a more proactive approach to their grooming routines, the demand for men’s personal care products is only set to rise. 

The popularity of shampoos and conditioners, face washes, facemasks, and creams and serums has led to an expansion in the market, with brands now offering an array of innovative products specifically designed for men.

It’s clear that the men’s personal care market has a bright future, with even more products tailored to men’s specific grooming expected to pop up in the coming years. 

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