Demand for facial tools has grown significantly over the past few years as more people have embraced home-based skincare regimens. This has resulted in consumers seeking out product alternatives for skincare procedures and treatments that would have previously been carried out in-clinic.
In this article, we will explore what is behind the growing facial tool revolution. We will analyze the global skincare devices market, looking at the current market size, segment distribution, and projected market growth. The article will then highlight the top-trending facial skincare tools that beauty retailers should aim to stock in 2022.
What is behind the facial tool revolution?
Facial tools are a range of skincare tools used to stimulate, treat, or massage the face through manual pressure. They particularly saw an uptrend as a result of social distancing measures and salon or clinic closures. This led consumers to seek out tools that could replicate skin treatments to deliver beauty benefits at home.
The rise in self-care has also been one of the key drivers behind the facial tool revolution. Social media feeds, including influencer and celebrity content, are now dominated by the promotion of individual emotional, mental, and physical wellbeing.
As facial tools aid in both skin treatment, relief, and relaxation, they are considered essential aspects of self-care practices. Beyond skin improvement, some consumers are beginning to incorporate them as part of their stress-relief rituals.
Overview of the global skincare devices market
Reports show that the global skincare devices market at large is expected to grow at a compound annual growth rate (CAGR) of 11% over the 2020–2030 forecast period. This would take the market value from the US $9.53 million registered in 2019 to a projected US $28.1 million in 2030.
Increasing beauty consciousness among consumers and the promotion of DIY beauty imagery on social media and video-sharing platforms are being seen as key drivers of growth within the market. The greatest opportunity for future growth is seen in men’s grooming.
In terms of geographic distribution, the North American region is the largest market, while APAC is the fastest-growing market. The skin tightening and body contouring application categories are expected to experience the fastest growth over the forecast period.
Home-use skincare devices are being considered a key market trend as manufacturers continue to develop products that are innovative, less expensive, and easy to use.
15 top facial skincare tools to stock in 2022
1. Jade rollers
Jade rollers are beauty tools that are made of jade or any other stones that can be used to massage the face. These rollers work by providing a cooling sensation to the skin while also working to firm the skin and reduce puffiness. Jade rollers use traditional Chinese beauty techniques to deliver beauty benefits.
2. Gua shas
Gua shas are scraping massage tools that feature heart-shaped and pointed sides that are used to firmly scrape facial skin to promote blood circulation and energy redirection.
Gua shas help with skin-firming, which reduces tension and improves facial sculpting or contouring. Advanced versions that feature ultrasonic vibration, LED technology, and heat modes are also available.
3. Ice globes
Ice globes (aka. cryo or ice rollers) are freezable wands that have a spherical end that helps to decrease facial irritation by cooling, calming, and depuffing the skin.
Ice globes work to soothe skin that is inflamed while also working to shrink pores. Versions available that are made from high-quality glass, or are filled with biodegradable gels, can offer strong cooling results.
4. Pore vacuums
Pore vacuums (aka. blackhead removal vacuums) use soft suction to remove blackheads, excess oil, and build-up or debris that clogs pores.
5. Double-pronged facial massagers
Double-pronged facial massagers are angled rollers that knead and squeeze the natural contours of the face to exert the right amount of pressure for relieving muscle tension.
These dual-pronged rollers offer targeted massages that help with anti-aging, improvement of blood flow, reduction of puffiness, and increasing skin elasticity.
6. LED light therapy masks
LED light therapy masks (aka. light-emitting diode masks) use light wavelengths to penetrate the skin and reduce the appearance of wrinkles and acne.
Some versions use a combination of red lights (for boosting collagen) and blue lights (for killing acne-inducing bacteria) to target wrinkles, fine lines, and breakouts at the same time.
7. Red-light therapy wands
Red-light therapy wands are dual-use skincare wands that use red-light therapy technology to reduce fine lines, blemishes, wrinkles, and dark spots. These wands can be applied on the forehead, cheeks, jaw, upper lip, neck, and under the eyes.
Advanced versions can deliver a combination of treatments using both red-light therapy and vibrating facial massages to rejuvenate and refresh the skin.
8. Derma rollers
Derma rollers are handheld skincare devices that use tiny needles (aka. microneedles) to puncture the outer layers of the skin. The rollers help to rejuvenate the skin, treat acne scarring, and reduce fine lines, signs of aging, and hyperpigmentation.
9. Lip rollers
Lip rollers are lip-care tools or massagers that enhance the volume and plumpness of the lips while offering hydration for dry and chapped lips.
They use microneedling to gently exfoliate the lips, which helps lipstick to be applied and sit better. Lip rollers can be made from stainless steel or titanium for greater durability.
10. Facial sculpting wands
Facial sculpting wands are facial massage tools that are used for facial smoothing and tightening, reduction of fine lines and wrinkles, boosting collagen production, and brightening or evening out complexions.
Advanced versions use sonic vibration technology that promotes blood flow to firm and lift the skin.
11. Facial steamers
Facial steamers are devices that use micro-steam technology to hydrate facial skin and help with unclogging pores to allow for deep cleansing.
The steamers enable smaller-looking pores by loosening up dirt, oil, and debris that would have built up on the skin.
12. Facial cleansing brushes
Facial cleansing brushes are cleansing tools that have soft bristles used for deep pore cleansing. These brushes help to gently exfoliate facial skin to enable skin rejuvenation and wrinkle reduction.
13. Silicone face scrubbers
Silicone face scrubbers are facial brushes made with silicone bristles. They are used for cleansing facial skin, removing blackheads, and exfoliating the skin to make it smoother. These scrubbers are multi-purpose products as they can both cleanse and massage the skin.
14. Under-eye masks
Under-eye masks are masks that are contoured to fit under the eyes to help with depuffing, skin lifting, as well as fine line and dark circle removal in the under-eye region.
Some versions of the masks are made from reusable gels for greater cooling and sustainable reuse.
15. Facial cupping sets
Facial cupping sets are cupping massage therapy tools that draw from traditional Chinese acupuncture therapy. The cups are used to increase blood flow, relax tight facial muscles, and boost collagen production on both the face and neck.
Facial cupping kits usually come with different-sized cups for different facial regions and a handy storage bag.
Join the revolution!
The facial tool revolution is set to expand, driving the global skincare devices market’s growth at a CAGR of 11%. Skincare devices designed for home use will continue to be a key trend as consumers take their skincare into their own hands, seeking out DIY product alternatives that deliver beauty benefits.
Beauty retailers can join the facial tool revolution by stocking the popular facial tools consumers are seeking out, with the top ones being:
- Jade rollers
- Gua shas
- Ice globes
- Pore vacuums
- Double-pronged facial massagers
- LED light therapy masks
- Red-light therapy masks
- Derma rollers
- Lip rollers
- Facial sculpting wands
- Facial steamers
- Facial cleansing brushes
- Silicone face scrubbers
- Under-eye masks
- Facial cupping sets
Find out more about the top beauty tech trends to look out for in 2022 here.