In recent years more and more consumers have started to look for ways to spend additional time outdoors, whether that be hitting up a hiking trail or spending a night or two camping under the stars with friends and family.
Camping provides people with a chance to unwind and with its continuous growth in popularity there is now an abundance of types of camping equipment and accessories for consumers to purchase – including LED camping lights. Keep reading to learn more about which styles will be most popular in today’s market.
Global market value of camping equipment
Camping is one of the most popular outdoor activities around the world and the camping equipment market has seen tremendous growth in recent years. This is down to consumers taking more of an interest in spending time outdoors as well as companies producing newer versions of camping equipment that appeal more to modern day consumers who are looking for products to enhance their camping experience and bring a touch of home to the great outdoors.
By 2023 the global market value of camping equipment surpassed USD 22 billion, and it’s expected to reach at least USD 43.25 billion by 2031, at a compound annual growth rate (CAGR) of 7.7% over this period.
The market is expecting eco-friendly camping equipment to help drive these sales and accessories such as LED camping lights and camping mats to be at the forefront of these innovations. E-commerce platforms have also helped to make more camping accessories readily available to consumers who don’t live near outdoor retailers.
4 unique LED camping lights for any trip
Although some consumers prefer to enjoy camping in a minimalist way, others jump at the chance to try the latest camping accessories that will enhance their outdoor experience. LED camping lights are the perfect example of this as they not only help to illuminate an area but also add a personal touch and homely feeling to the camping site.
According to Google Ads, “led camping light” has an average monthly search volume of 6600. The most searches come in November at 8100 and between April and October 2023, there was an 18% increase in searches.
When looking at the different types of camping lights, Google Ads shows that “camping lanterns” comes out on top with 60500 monthly searches followed by “tent lights” at 8100, “solar camping lights” at 6600, and “camping headlamps” at 1900. Keep reading to learn about the key features of these unique LED camping lights.
1. Camping lanterns
Camping lanterns add an additional sense of comfort to a camping site with their adjustable brightness and panoramic lighting that illuminates a large space rather than just pointing in one direction. What consumers love about camping lanterns is that they’re very lightweight and portable, in many cases with the added feature of being collapsible.
The LED bulbs make these camping lanterns more efficient and some designs incorporate solar powered charging and mosquito repellent lighting into them. They can be used both indoors and outdoors and will include a switch that controls the overall brightness of the light so that it isn’t too blinding when it’s being used inside a tent or even a camper van.
Google Ads shows that over a 6 month period, between April and October 2023, searches for “camping lanterns” increased 84% with the most searches coming in September and October.
2. Tent lights
Outdoor camping lights are very important for illuminating the camping site in the dark but consumers are also heavily looking to purchase tent lights. These lights differ from others because they’re designed to be used inside the tent and will often be made with a hanging design so that they can be suspended from the tent’s frame, either as string lights or individually.
Other key features that tent lights have that are popular with consumers include a compact design, adjustable brightness and the longevity of the LED bulbs, different lighting options such as white, warm or red, water resistance, and various emergency options such as additional charging capabilities of other devices using the battery.
Google Ads shows that over a 6 month period, between April and October 2023, searches for “tent lights” increased 19% with the most searches coming between June and September.
3. Solar camping lights
LED solar camping lights are an eco-friendly alternative to other types of camping lights that require batteries to operate. By using the sun’s energy, these lights are able to provide illumination in the evening and the addition of LED bulbs means that the charge will last for a longer period of time.
The majority of solar camping lights come with a hanging feature so that they can be used inside a tent or hung up outside in the evening, with the addition of adjustable brightness as well as being made of water resistant materials.
Google Ads shows that over a 6 month period, between April and October 2023, searches for “solar camping lights” increased 18% with the most searches coming in July and August.
4. Camping headlamps
Camping headlamps are unique types of LED camping lights that are versatile accessories to have on hand in any camping situation. Rather than hanging or sitting on a surface, camping headlamps are designed to fit around the head and offer a hands free way of lighting a space, whether the consumer is walking in the dark, cooking, or wants to brighten the tent without disturbing others.
Most camping headlamps include an adjustable beam angle and headband, various brightness modes, and are resistant to moisture for use in less than ideal weather conditions.
Google Ads shows that over a 6 month period, between April and October 2023, searches for “camping headlamps” remained stable at 1900 searches on average.
Consumers who enjoy camping and being outdoors are always on the hunt for the latest accessories that will help to enhance their time outside. These unique LED camping lights all serve a similar purpose but they have key features that will attract different types of consumers depending on their needs while camping.
LED bulbs are now the most popular when it comes to camping lights due to their longevity and because they can be seamlessly integrated into more eco-friendly and sustainable designs.