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Choosing the Best Floor Rug Trends for 2024

Pile of assorted vintage Persian area rugs

The floor rug market is full of fun designs this year. From vintage styles to contemporary motifs, get familiar with the latest area rug trends that will get customers excited in 2024.

Table of Contents
Learn about the area rug market
The best floor rug trends in 2024
Future of the floor rug industry

Learn about the area rug market

The area rug market is projected to grow at a compound annual growth rate (CAGR) of 4.48% between 2022 and 2027. This growth equates to a market size increase of USD 4.53 billion.

Industry growth is driven by factors including a consumer shift toward interior design and a growing interest in high-end luxury decorative rugs. There is also increasing home renovation and interior decoration fueled by rising disposable incomes among customers. 

The residential use segment is experiencing an uptick in high-end rugs in bedrooms, dining rooms, and living rooms. As a result, the segment is expected to expand at a CAGR of 6% from 2023 to 2032. Additionally, customers may show an interest in handmade floor rugs over machine made rugs because of the unique and luxurious appearance of handmade designs.

The best floor rug trends in 2024

Vintage styles

Large orange vintage living area rug
Living room with large antique floor rug

The vintage rug trend will continue to reign in 2024. According to Google Ads, the term “vintage rug” accumulated a search volume of 18,100 in October and 14,800 in July, which represents a 22% increase over the past 3 months.

Vintage area rugs commonly feature a Persian design with geometric or floral patterns and motifs. They come with a faded, distressed, or weathered appearance that blends old with new. Vintage floor rugs generally lean toward warmer colors with reds, oranges, and yellows as primary shades, or neutral hues like beige and gray for a more understated look. 

Vintage rugs made of wool fibers can also withstand daily wear in high foot traffic areas and will be considered a valuable investment. A vintage-inspired rug makes a statement when paired with clean and contemporary furniture or utilitarian spaces like bathrooms, laundry rooms, or kitchens.

Geometric patterns

Chevron pattern living room area rug
Gray and white geometric pattern rug

Geometric rugs are having a major moment in interior design this year. The term “geometric rug” saw a 22% increase in Google search volumes over the past 3 months with 9,900 in October and 8,100 in July.

A geometric pattern rug incorporates angular shapes like triangles, diamonds, circles, rectangles, hexagons, and chevrons into its design. The repeated patterns of shapes can give a room a spacious feeling and a dynamic sense of movement. 

Large scale patterns also offer another variation on this trend. Instead of blending into the furniture, a geometric area rug with oversized patterns transforms the rug into the main focal point of the room. Bright colors are suitable for this trend, but a neutral or black and white palette can be used to balance out the bold shapes. 

Irregular shapes

Living space with white and black cowhide rug
Beige irregular shaped sheepskin rug

Area rugs with irregular shapes are in the spotlight this year as unique pieces that serve as artwork in a room. The Google search volume for “irregular rug” saw a staggering increase of 52% over the past 3 months with 4,400 in October and 2,900 in July.

Rugs that are cut into the outline of a print or abstract image boast a one-of-a-kind flair. Irregular area rugs can come with geometric shapes, circular edges, or a large-scale motif in bold maximalist colors. One of the most traditional forms of an irregular floor rug is the cowhide rug, which is known for its distinctive curved shape.

These types of irregular shaped rugs are ideal for rooms with neutral walls or furnishings. In terms of design style, irregular shaped floor rugs complement contemporary interiors or mid-century and art-deco aesthetics. 

Neutral tones

Living room with beige shag rug
Family room with round large area rug

Even though maximalist rugs are popular, neutral area rugs are also gaining a lot of attention in 2024. The Google search volume for the term “neutral rug” saw a 22% increase over the past 3 months and attracts a significant monthly average search volume of 14,800, which indicates its popularity over other types of rugs. 

There is a growing inclination for neutral floor rugs with earth tones including brown, cream, tan, and ivory. Beige and gray also remain versatile colors that complement a variety of home décor and help bring a room together. 

Floor rugs in muted colors are suitable for rooms defined by a soft color palette, or alternatively, accessorized with outstanding colors. To add more interest, neutral rugs can come in a variety of high pile and low pile textures, such as braided wool, natural jute, hand tufted, or comfortable shag. 

Sustainable fibres

Living room with large jute area rug
Beige natural fiber rug with black trim

In 2024, eco-friendly materials will continue to make home design more sustainable. Materials like jute, sisal, seagrass, hemp, organic cotton, and wool are quickly becoming go-to fibres for floor rugs because they are durable and greener than synthetic fibers.  

These types of sustainable fibre rugs may feature a distressed finish with natural imperfections. Natural fiber rugs are a great complement to boho home décor or a retro mid-century interior style. Recycled or upcycled area rugs are another option for the environmentally conscious customer. 

Future of the floor rug industry

From vintage inspiration and classic geometric patterns to modern irregular rugs, there is a wide selection of trendy floor rug options in 2024 to suit any customer’s personal style. Moreover, neutral colors and natural fiber rugs are garnering attention in this year of chic and sustainable interior décor. 

Staying up to date on the latest trends will help businesses maximize their earning potential in 2024. Over the next year, businesses are also advised to continue offering cost-effective rug product lines for middle-income customers seeking affordable yet stylish rugs.

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