Mother’s Day is fast approaching, and shoppers are looking to surprise their mothers and carers with that perfect gift. With the scramble to find hot gifts heating up, retailers must invest to secure sales and leave customers satisfied this holiday.
Read on for our Mother’s Day gift guide with seven awesome ideas to boost sales and make mothers feel special.
What Mother’s Day gifts are the most profitable?
Mother’s Day ranks as the third most lucrative gift-giving occasion, making it a great time to generate substantial earnings – if you stock the right products.
Here are some anticipated top-selling gifts for 2023’s Mother’s Day.
Flowers and plants
Flowers and plants remain the most popular Mother’s Day gift, with experts estimating that US shoppers spent over US $2.9 billion on floral gifts alone, potentially generating impressive revenue for your business.
The best part is that retailers can combine flowers with other items like jewelry, cards, vases, balloons, teddy bears, and chocolates to make even more profit.
Personal care and beauty products
Personal care and beauty products are also top-rated products for Mother’s Day, constituting 19% of Mother’s Day gifts in the US alone. As such, it’s generally wise to stock up on items that help a person demonstrate their gratitude for their mother’s hard work and care.
During Mother’s Day 2021, jewelry sales peaked at US $5.2 billion. Shoppers tend to buy jewelry with words like “Mom” or “I Love You.” Also, other items like diamond earrings, gold cuffs, or diamond rings are also expected to see high returns on Mother’s Day.
Seven amazing gift ideas for Mother’s Day celebrations
Spa and bath gift sets
Spa and bath gift sets are an excellent way for consumers to show appreciation for their mothers and make them feel loved. Whether she prefers natural products or luxurious bath essentials, there is a gift set out there perfect for everyone.
There are many ways retailers can offer this type of gift set, providing different bubble bars, shower gels, bath bombs, and other luxurious bath essentials. It’s perfect for shoppers looking to leave their mom feeling relaxed and rejuvenated.
For the more eco-friendly-minded consumers, sellers can offer all-natural bath and skincare products that are gentle on the skin. Furthermore, these sets can include body lotions, beauty bars, and hand creams, making them perfect for moms who seek self-care while being conscious of their impact on the environment.
Organic hair care sets
Consumers seeking to treat their mom to something special can do so with an organic hair care set. Organic hair care products feature chemical-free and natural ingredients that are gentle on the scalp and hair. They also help restore the hair’s natural strength and shine.
Hair care retailers may also want to offer gift sets that include shampoos, conditioners, and hair masks made with natural ingredients. Such sets are perfect for moms looking to maintain healthy and beautiful hair. There’s also a huge range of ethically-sourced hair care products on the market.
Hair removal tools
Hair removal tools come in all shapes and sizes, but naturally, buyers will want to invest in those with the best features and benefits for their moms.
One such product are hair removal tools that use intense pulsed light technology to eliminate hair from the body. Such devices should also be easy to use and have various settings to suit different hair textures and skin types.
Another tool are epilators, which eliminate hair from the root and leave the skin smooth for weeks. Such devices often feature various attachments, including a trimmer cap and shaver head, making them versatile and suitable for different body areas.
In short, hair removal tools are perfect for moms looking to enjoy long-lasting smooth skin without the hassle of regular waxing or shaving.
Electric face cleaners
Electric face cleaners are a great way to make mothers feel pampered, making their daily skincare routine easier and more effective. The best part is, regardless of skin type and lifestyle, there’s a device out there for every mom, and retailers can capitalize on stocking various types.
Features are the first thing to consider when stocking electric face cleaners. Most devices utilize soft silicone brushes, allowing the user to gently exfoliate the skin and remove oil, dirt, and makeup residue.
Another thing to consider before purchasing electric face cleaners is their customization ability. The perfect tool should provide multiple settings for different cleansing intensities. Most electric face cleaners now come with an accompanying app, allowing users to customize the intensity and duration of their routine.
Natural skincare sets often include travel-sized products, like a serum, cleanser, sunscreen, and moisturizers. Remember to opt for formulations without harsh chemicals for improved compatibility with most sensitive skin types.
For mothers with dry skin, retailers can focus on dehydrating and moisturizing products. Such gift sets typically include cleansing foams, toners, moisturizers, and eye creams. They should also soothe the user’s skin without causing any irritation.
Luxurious perfumes make for excellent Mother’s Day gifts. When selecting a fragrance, consumers will often consider their mother’s personality, style, and preferences; hence, sellers must opt for versatile scents.
Women love classic perfumes with iconic scent features. For example, many of the most popular fragrances include a blend of floral and woody notes, such as jasmine, rose, and sandalwood. Such luxury perfumes are the go-to for mothers who prefer timeless fragrances with a touch of elegance and sophistication.
For those mothers who love luxurious and sensual fragrances, stock perfumes featuring a blend of ylang-ylang, black truffle, and bergamot. They can also contain hints of floral notes and patchouli. A long-lasting fragrance is perfect for moms who love bold and unique scents.
Multi-color matte lipsticks
Matte lipsticks have been popular for years now, and for good reason. They offer long-lasting wear and a sophisticated finish that can elevate any look. However, multi-color matte lipsticks take things a notch higher.
They offer shades that women can wear alone or blend for a customized look. As a result, a multi-color matte lipstick set is an excellent gift choice for Mother’s Day.
The ideal set can contain any number of shades, ranging from neutrals to bold hues. While they should deliver long-lasting colors that won’t fade, the best lipsticks will also include nourishing ingredients like aloe vera or hyaluronic acid.
Mother’s Day is a special occasion to show appreciation for all the hard work and love that mothers put into their families. It’s also a time when consumers buy presents to show their gratitude, making the holiday incredibly lucrative for retailers.
However, sellers shouldn’t charge in without a plan and hope to make sales immediately. Instead, they need to offer gifts consumers will purchase for their special someone. Many more ideas for what to source can be found on Alibaba.com.