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11 Makeup Brush Trends To Watch in 2023


In the ever-evolving world of beauty and cosmetics, staying updated with the latest trends is crucial. 

Makeup brushes play a vital role in achieving flawless makeup looks, and keeping an eye on emerging trends can help businesses stay ahead of the curve. This article will explore eleven makeup brush trends that are expected to make waves in 2023. 

This article delves into each trend, from complexion brushes to multi-task buffing brushes, highlighting their popularity and providing examples. Read on to discover the exciting makeup brush trends shaping the beauty industry in the coming year.

Table of Contents
The global market for makeup brushes
11 makeup brush trends
Wrapping up

The global market for makeup brushes

Makeup brush with pink blush on the tip

Makeup brushes are a thriving industry that plays a crucial role in the beauty and cosmetics sector. It is valued at US $1.5485 billion in 2019 and is projected to reach US $2.3397 billion by the end of 2026, with a notable growth rate of 5.2% from 2021–2026. 

This market encompasses the production, distribution, and sale of various types of makeup brushes worldwide. It is significant for businesses as it represents a lucrative opportunity to cater to consumers’ growing demand for high-quality brushes.

With the beauty industry continuously evolving and consumers seeking innovative and effective tools, staying informed about the makeup brush market trends is essential for businesses to meet customer expectations and drive their own success.

By understanding the global market, companies can align their product development, marketing strategies, and distribution channels to tap into the expanding market and stay ahead of the competition. 

11 makeup brush trends

Four different types of makeup brushes

1. Complexion brush

Women applying makeup using a complexion brush

The complexion brush is versatile for applying foundation, concealer, and other complexion products. 

Its dense and flat bristles allow for seamless blending, achieving a flawless and airbrushed finish. This brush is popular because it provides a smooth and even application, saving time and effort in creating a perfect base.

Examples include the Sigma F80 Flat Kabuki Brush and the Real Techniques Expert Face Brush.

2. Sheer powder brush

Sheer powder brush on a white carpet

The sheer powder brush is designed for applying loose or pressed powder to set makeup and create a smooth, matte finish. Its fluffy and soft bristles evenly distribute the product without disturbing the foundation underneath. 

This brush is popular for its ability to control shine and extend the longevity of makeup. Examples include the Morphe M310 Large Soft Fan Brush and the EcoTools Full Powder Brush.

3. Setting brush

Woman looking into a mirror and using a setting brush

The setting brush is a small, tapered brush ideal for precisely applying setting powder under the eyes, along the T-zone, and on specific areas of the face. 

Its compact size and soft bristles allow for targeted powder placement without disturbing the rest of the makeup. This brush is popular for its ability to prevent creasing and increase the longevity of makeup. Examples include the Real Techniques Setting Brush and the MAC Cosmetics 127S Split Fiber Face Brush.

4. Beauty blender

Four beauty blenders stacked on top of one another

The beauty blender is a versatile makeup sponge that provides a flawless, airbrushed finish when dampened and used to apply foundation, concealer, and other liquid or cream products. Its unique shape and material allow for seamless blending and a natural-looking finish. 

Beauty blender is popular for its ability to achieve a smooth and streak-free application. Examples include the original Beautyblender and the Real Techniques Miracle Complexion Sponge.

5. Winged liner brush

Woman using a winged liner brush to apply eyeliner

The winged liner brush is a thin and angled brush designed for the precise application of gel or liquid eyeliner to create winged or cat-eye looks

Its fine bristles allow for sharp and clean lines, making it popular for achieving defined and dramatic eye makeup. Examples include the Morphe M217 Bent Liner Brush and the Sigma E06 Winged Liner Brush.

6. Artistique sculpting brush

Woman using a sculpting brush to contour her face

The Artistique Sculpting Brush is a specialized brush with a unique shape that is perfect for contouring and sculpting the face. Its angled bristles allow for precise product placement and seamless blending, enhancing facial features and creating dimension.

This brush is popular for its ability to achieve a professional-looking contour. Examples include the NARS Ita Kabuki Brush and the Morphe M405 Contour Blush Brush.

7. Easy crease definer brush

Person using a crease definer brush to blend eyeshadow

The easy crease definer brush is a small, tapered brush designed for precisely applying and blending eyeshadow in the crease area.

Its compact size and fluffy bristles allow for controlled and seamless blending, creating depth and dimension in eye makeup looks. This brush is popular for its ability to define and enhance the crease. 

Examples include the MAC Cosmetics 217S Blending Brush and the Morphe M330 Blending Crease Brush.

8. Buffing brush

A black and pink buffing brush against a black background

The buffing brush is a dense and rounded brush ideal for blending and buffing foundation, powder, or blush onto the skin. Its densely packed bristles provide a polished and airbrushed finish, seamlessly blending products into the skin for a natural-looking complexion. 

This brush is popular for its ability to create a flawless and high-definition makeup look. Examples include the Real Techniques Buffing Brush and the IT Cosmetics Heavenly Luxe Complexion Perfection Brush.

9. Concealer brush

Flat brush with firm bristles and concealer

The concealer brush is a small, flat brush with firm bristles designed for the precise application of concealer to cover blemishes, dark circles, or imperfections. 

Its compact size and tapered shape allow for targeted product placement and seamless blending. This brush is popular for providing maximum coverage and a seamless finish. Examples include the MAC Cosmetics 195 Concealer Brush and the Morphe M224 Oval Camouflage Brush.

10. Short duo fiber brush

Two duo brushes next to foundation and eyeshadow

The short duo fiber brush combines synthetic and natural bristles in different lengths, creating a feathery and diffused effect when applying powder, blush, or highlighter. 

Its unique bristle combination allows for a soft and airy application, achieving a natural and luminous finish. This brush is popular for its ability to create a soft-focus effect and a subtle glow. 

Examples include the MAC Cosmetics 130 Short Duo Fiber Brush and the Real Techniques Duo-Fiber Collection. 

11. Multi-task buffing brush

Multi-task buffing brush with bronzer on the end

The multi-task buffing brush is a versatile brush with a dense, rounded shape that can be used for applying foundation, blush, bronzer, or powder. Its soft and densely packed bristles provide seamless blending and a flawless finish. 

This brush is popular for its versatility and efficiency in applying multiple products. Examples include the Morphe M439 Deluxe Buffer Brush and the Sigma F82 Round Kabuki Brush.

Wrapping up 

Different types of makeup and makeup brushes on a wooden table

Makeup brushes continue to play a crucial role in achieving flawless makeup looks, and staying informed about the latest trends is vital for businesses in the beauty and cosmetics sector. 

By embracing and incorporating these trends into their product offerings, businesses can cater to consumers’ evolving needs and desires. 

From the rise of specialized brushes for complexion and precise eye makeup to the versatility of multi-tasking brushes, the future of makeup application is exciting and innovative. 

By keeping a finger on the pulse of these trends and adapting to the changing market dynamics, businesses can position themselves as leaders in the industry and provide customers with the tools they need to create stunning makeup looks.

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