2023 will be a year of thrill-seeking and creativity in the apparel market, with many people worldwide seeking to experiment with new styles that will change everyday fashion. The Cyberpunk trend will dominate the apparel market in 2023.
The current economic and political instability has forced Gen Z to revive punk rock largely influenced by Y2K nostalgia and the metaverse. Cyberpunk trends will reach unimaginable heights this year, from high-tech elements, dark themes, and cargo pockets to rugged footwear.
Below is a general overview of the cyberpunk fashion market.
Overview of the Cyberpunk fashion market
The Cyberpunk aesthetic is part of the luxury fashion market, currently valued at US $970 million, and is expected to grow at a compound annual growth rate (CAGR) of 6.13% and reach over US $1.3 billion in value by 2027. New trends like Cyberpunk are driving the rapid growth due to political, cultural, and economic factors.
Cyberpunk fashion has emerged as the rebellious response to conservatism. It merges punk rock themes with the current metaverse trends in the gaming universe. Post-pandemic hedonism and the thrill of adrenaline and speed from elements such as motorbiking and skateboarding are key highlights of the cyberpunk trend.
Fashion brands such as Vetements, Celine, Balenciaga, Annakiki, and Enfants Riches Déprimés were the first to present punk rock-dystopian collections for S/S 23. Moschino has joined the trend for the pre-fall 23 season, proof that rock culture is still influential to young people and will continue to influence 2023 fashion.
5 Cyberpunk fashion elements
1. Digital print aesthetic
The digital print aesthetic in the cyberpunk trend features bold, neon colors, and intricate geometric patterns. These elements often create a sense of high-tech futurism while evoking a gritty, dystopian atmosphere.
In digital printing, techniques like halftone and dithering can create a sense of visual noise and distortion, further emphasizing the gritty, Cyberpunk aesthetic. Additionally, the digital manipulation of the images can give a sense of decay, a feeling of something that is not quite real or altered.
The digital manipulation of photographs can also be used to add cyberpunk elements to an image, such as circuit board patterns or neon lights, creating a sense of a “high-tech dystopia.” All in all, digital printing is a versatile medium that allows for a wide range of creative expressions, making it a great tool for creating cyberpunk-inspired art and graphics.
2. Baggy low-rise jeans
In the Cyberpunk trend, baggy, low-rise jeans are a popular style that draws inspiration from the streetwear of the 1990s. This style of jeans often sits low on the hips, with a loose, relaxed fit through the thigh and leg. They are usually paired with a long T-shirt or hoodie and high-top sneakers.
This look is reminiscent of the streetwear styles of the 90s and is heavily influenced by hip-hop culture and the emerging cyberpunk trend. The combination of baggy, low-rise jeans with other elements of cyberpunk fashion, such as bright neon colors and high-tech fabrics, creates a futuristic yet nostalgic look.
Baggy low-rise jeans are not only a fashion statement, but also a way of rebellion and nonconformism. They are a bold statement that breaks the norms of fashion and a celebration of the punk attitude.
3. Dark and gritty themes
The cyberpunk style is characterized by its dark and gritty themes, which often explore the negative consequences of advanced technology and the impact of the internet on society. These themes are often depicted through a dystopian lens, where society is in a state of decline, and characters struggle to survive in a harsh, unforgiving environment.
Some common themes include: the erosion of privacy and personal freedom in a world where technology is all-pervading and the blurring of the lines between humanity and technology, with characters often having cybernetic enhancements to their bodies.
4. Futuristic or high-tech elements
In the Cyberpunk trend, futuristic and high-tech elements are often used to create a sense of a high-tech dystopia. These elements can include high-tech fabrics, LED lights, circuit board elements, cybernetic enhancements, and body modifications.
Cyberpunk fashion often features fabrics that are metallic, iridescent, or have a futuristic look, giving the wearer a sense of being technologically advanced. On the other hand, LED lights or circuit board patterns to clothing and accessories can give them a high-tech feel and create a sense of a cyberpunk aesthetic.
Some cyberpunk fashion enthusiasts incorporate cybernetic enhancements and body modifications, such as implanted lights or other devices, into their look to explore the intersection of technology and the body.
All of these elements, when combined, can give the wearer a sense of a high-tech dystopia and create a bold, eye-catching look. However, it’s worth noting again that this type of fashion is not mainstream as it is considered a niche and may not appeal to everyone.
5. Gender-neutral and androgynous clothing and accessories
Many cyberpunk enthusiasts reject traditional gender norms and embrace clothing and accessories that blur the lines between masculine and feminine. This element is characterized by its non-conformist and boundary-pushing nature, which extends to gender-neutral androgynous clothing and accessories.
In this sense, gender-neutral and androgynous clothing and accessories include:
- Unisex or oversized clothing: This type of clothing can include items like baggy pants, oversized T-shirts, and hoodies, which can be worn by anyone regardless of their gender.
- Futuristic and high-tech clothing and accessories: Some high-tech fabrics and futuristic elements, such as LED lights and circuit boards, have a gender-neutral appeal and can be worn by anyone.
- Futuristic and unisex hairstyles: Some cyberpunk hairstyles, such as neon-colored hair, shaved heads, and buzzcuts, can be considered gender-neutral or androgynous, as they reject traditional gender norms.
- Gender-neutral or androgynous makeup: Some makeup, such as neon eyeshadow, bold eyeliner, or metallic lipsticks, can be worn by anyone, regardless of gender, and can be used to express individuality and nonconformity.
The Cyberpunk trend is pushing boundaries and challenging traditional norms, from digital print aesthetics to gender-neutral and androgynous clothing and accessories.
These elements allow the Cyberpunk trend greater freedom of expression and can create a unique and eye-catching look that breaks away from traditional fashion. Cyberpunk is the trend to watch in 2023 and will emerge as one of the most popular among young people.